Operations Calling 2025 Recap: From AI Hype Into Real World Results

Kicking off Season 6, Natan and Tulip CMO Madilynn Castillo reflect on Operations Calling 2025—recorded just after nearly 800 manufacturing leaders, engineers, and frontline pros converged at Tulip HQ for Tulip’s biggest event to date. More than a showcase of technology, this two-day experience blended strategy, execution, and genuine community. Attendees dove into headline keynotes, fireside chats, interactive workshops, and panels, led by senior voices and industry experts driving the new era of manufacturing.

The episode captures how this convergence marked a real inflection point: AI moving from hype to hands-on tools like Tulip Agents, composable systems scaling across teams, and the shift from digital transformation to continuous transformation on the shop floor. Through live demos, open learning, and collaborative problem-solving, participants saw—and built—the next wave of operations-led innovation.

Packed with post-event momentum, Natan and Madi share stories and lessons that reveal how practical AI, human-centered design, and community are reshaping manufacturing’s future.

Augmented Ops is a podcast for industrial leaders, citizen developers, shop floor operators, and anyone who cares about what the future of frontline operations will look like across industries. This show is presented by Tulip, the Frontline Operations Platform. You can find more from us at Tulip.co/podcast or by following the show on LinkedIn.

• Check out all the Operations Calling Sessions!
• Natan's Keynote
• The Next Shift: AI-Driven Transformation of the Connected Factory
• Tulip Roadmap Session