web02.fireside.fm Thu, 30 Apr 2026 02:56:39 -0500 Fireside (https://fireside.fm) Augmented Ops - Episodes Tagged with “Leadership And Strategy” https://www.augmentedpodcast.co/tags/leadership%20and%20strategy Wed, 10 Aug 2022 00:00:00 -0400 Augmented Ops is a podcast for industrial leaders, shop floor operators, citizen developers, and anyone else that cares about what the future of frontline operations will look like across industries. We equip our listeners with the knowledge to understand the latest advancements at the intersection of manufacturing and technology, as well as actionable insights that they can implement in their own operations. This show is presented by Tulip, the Frontline Operations Platform. en-us episodic Where Manufacturing Meets Innovation Tulip Augmented Ops is a podcast for industrial leaders, shop floor operators, citizen developers, and anyone else that cares about what the future of frontline operations will look like across industries. We equip our listeners with the knowledge to understand the latest advancements at the intersection of manufacturing and technology, as well as actionable insights that they can implement in their own operations. This show is presented by Tulip, the Frontline Operations Platform. no Technology,Industry,IoT,IIoT,Supply Chain,Business, Future of Work, Skills,AI, Manufacturing, MIT, World Economic Forum, Workforce, Industry 4.0,Smart manufacturing,Additive manufacturing,Nocode,Operations,Strategy,Digitalization,Industry,Marketing Tulip augmentedpod@tulip.co Episode 92: Emerging Interfaces for Human Augmentation https://www.augmentedpodcast.co/92 f5e69ea2-0400-4f25-973d-58679becdb3f Wed, 10 Aug 2022 00:00:00 -0400 Tulip full 2 Tulip 51:27 no <p>Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. </p><p>In episode 24 of the podcast <a href="https://twitter.com/AugmentedPod">(@AugmentedPod)</a>, the topic is: Emerging Interfaces for Human Augmentation. Our guest is Pattie Maes, Professor at the MIT Media Lab.</p><p>In this conversation, we talk about augmenting people instead of using or making smart machines, AI summers and AI winters, parallels between AI and expert systems and why we didn't learn our lessons, enabling people to perform better through fluid, interactive, immersive and wearable systems that are easy to use, how lab thinks about developing new form factors, and much more.<br><br>After listening to this episode, check out MIT Media Lab as well as Pattie Maes's social profile:</p><ul> <li>MIT Media Lab: <a href="https://twitter.com/medialab">@medialab</a> (twitter) <a href="https://www.media.mit.edu/">https://www.media.mit.edu/</a> (web)</li> <li>Pattie Maes: <a href="https://www.media.mit.edu/overview">https://www.media.mit.edu/overview</a> </li> </ul><p><b>Trond's takeaway:</b> Augmenting people is far more complex than developing a technology or even experimenting with form factors. Instead, there's a whole process to exploring what humans are all about, discovering opportunities for augmentation and tweaking it in dialogue with users. The Media Lab's approach is work intensive, but when new products make it out of there, they tend to extend a human function as opposed to becoming just a new gadget.</p><p>Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 19, <a href="https://www.augmentedpodcast.co/machine-learning-in-manufacturing/">Machine Learning in Manufacturing</a>, episode 7, <a href="https://www.augmentedpodcast.co/work-of-the-future/">Work of the Future</a>, or episode 13, <a href="https://www.augmentedpodcast.co/get-manufacturing-superpowers/">Get Manufacturing Superpowers</a>. </p><p>Augmented--industrial conversations.</p><p><br></p><p> Transcript: TROND: Augmented reveals the stories behind a new era of industrial operations where technology will restore the agility of frontline workers. In Episode 24 of the podcast, the topic is Emerging Interfaces for Human Augmentation. Our guest is Pattie Maes, Professor at the MIT Media Lab. In this conversation, we talk about augmenting people instead of using or making smart machines. We discuss AI summers and AI winters, the parallels between AI and expert systems and why we didn't learn our lessons, enabling people to perform better through fluid, interactive, immersive, and wearable systems that are easy to use, and how the lab thinks about developing new form factors, and much more. Augmented is a podcast for industry leaders and operators hosted by futurist Trond Arne Undheim, presented by Tulip.co, the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. Each episode dives deep into a contemporary topic of concern across the industry and airs at 9:00 a.m. U.S. Eastern Time, every Wednesday. Augmented — the industry 4.0 podcast. Pattie, how are you today? PATTIE: Hi. I'm doing great. Thank you. Thanks for having me. TROND: Oh, sure. I'm very excited to have you. And in fact, I just feel like the audience should get to know you. I know a lot of them do because you have become an innovator that has a stage on TED. And obviously, a lot of people at MIT know you. But I wanted to just recognize that you were one of the early PhDs in AI, right? 1987 is not a time when -- PATTIE: Yeah. [laughs] TROND: Is that what we call the second wave of AI? It's certainly not the -- [laughs] PATTIE: The grandmother of AI, yeah. [laughs] TROND: You're not a recent convert to this topic. That's for sure. PATTIE: So yes, I actually studied artificial intelligence long before it was such a big deal or the big deal that it is right now. But actually, soon after doing my Ph.D. in AI, I became more and more interested in a related problem, the problem of not artificial intelligence but intelligence augmentation, or how can we make people more intelligent, more productive, support them in making better decisions? So soon after my Ph.D., I veered more in that direction. TROND: Well, and that's what we will talk about because you have indeed been on the MIT faculty for 30 years exploring these topics in various kinds of bifurcations. And you have been the advisor to scores of startup founders also. And, of course, people might think that goes through the territory at MIT, but the numbers are really still staggering, and also the performance of some of those startups, including Tulip, which we'll talk about, but also many other startups and many other innovation projects that didn't quite make it to startups. But they still created a lot of attention around the world for the promising demos or the things they suggested about what the future of technology might look like. So I would like first to just recognize that you've achieved, I guess, the amazing feat of not just innovating a lot yourself, but you must be an amazing innovation mentor. And you certainly have inspired a lot of people that I personally know in AI, and in human augmentation, and beyond. And I wanted, first of all, just to see if I could have you reflect a little bit on your journey, which I imagine...well, first of all, it's a nice wordplay from Belgium to Boston. PATTIE: Yeah, so I came here after my Ph.D. actually, and of course, wanted to be in the place in the world where the most exciting research was going on in my area. [laughs] And so initially, I ended up at the AI Lab, but I soon after actually accepted a job at the Media Lab. And what really attracted me there was that the lab is very application-driven. We're very interested in really working towards things that can be deployed in the real world, that can make a difference in the real world, that can be through for-profit startups. But sometimes that is actually in other ways by just freely giving away tools and technologies or maybe starting a not-for-profit to really disseminate something and make something accessible to larger groups of people. So I've always been very attracted to the practical aspect and trying to make a difference really with the work that we do. And as a result, several companies have been created out of my research group. TROND: Was this something you set out to do? When you were in Belgium, getting your degree at the Vrije Universiteit in Brussels, were you thinking I am going to go to America and become an innovator? Was that in your mind? PATTIE: No, I think a lot of that sort of happened accidentally, actually. And one reason I think why I'm interested in practical applications and real-world deployment is that I was never really interested in the technology for the sake of the technology. I'm not one of these people who gets really excited about purely just the technology, the algorithms, and so on. I want to make my life easier and other people's lives easier. And that has always been what motivates me and my work. TROND: And that gets us to intelligence augmentation. Because I guess in some sense, the Media Lab is all about that topic to some extent. And I wanted to also address the fact that not only are you doing the work in your lab, but I think at least for the last few years, you've had the academic responsibility across the lab, and you have shepherded the lab, arguably, through one of its more difficult times. So surely, you have also experienced innovation and the tricky things that show up with innovation across a plethora of fields. But generally, people at the Media Lab are hired, I guess because they think about application. What is it that is so different when you...so let's just start with that. When you start with a human in mind from the get-go, what is the difference that makes? PATTIE: So I think; indeed, our philosophy is always to be, like I said, application-driven. And what that means is that we take a closer look at the ultimate target users and their place or where they live or work, and how the technology could make a difference there and could change things there. So rather than starting from the technology and trying to maybe optimize some algorithm that does X, we actually work closely with target users. We really study their lives today to understand what the pain points are, what the opportunities are for technologies to make a difference and support them in being more effective, more productive. TROND: But you have experienced both sort of AI summers and winters. Is one of the reasons that AI [laughs] tends to get into trouble that it always is very myopic about the technology focus, or is it a more complicated reason why there are these summers and winters? [laughs] PATTIE: Well, I think that that is indeed a primary problem. So yes, there have been several AI summers and winters. Probably a lot of your listeners are young enough that they don't realize that there was another hype cycle for AI that happened sort of in the '80s and '90s with the emergence of expert systems, so-called expert systems. These were not based on machine learning and neural network techniques but instead were typically based on rule-based systems. But they were very sophisticated. They had typically a lot of knowledge built in about a particular problem like, say, making a certain diagnosis, or doing some planning, or what have you. So the systems in laboratory settings were very impressive and were often outperforming experts at doing some scheduling problem, or planning problem, or diagnosis, or recognition problem. But what happened when they were put into the workplace or when people tried to integrate them into the real world was that they basically encountered all sorts of obstacles. One of the obstacles was that people wouldn't necessarily trust the machine, the expert system. They didn't quite know how to work with it or where to fit it into their workflow. They weren't always able to get explanations for why the machine was making a certain decision. It was very hard to correct the knowledge of the system and give it new information or to update its information if it wasn't correct. So there wasn't really a lot of transparency, a lot of controllability, interpretability. And that ultimately was the downfall of expert systems. And so yeah, at that time, just like now, there were many startups, millions of dollars pumped into all of this. The conferences and exhibits were extremely popular, and all of that died down. And we entered an AI winter where suddenly there was very little interest from the real-world businesses in AI. Now, of course, we are in another summer, in another hype cycle. And I am actually very worried that we are making exactly the same mistakes because most of the AI systems that are being developed are being developed very much not in the context of where they ultimately will be used or not with the collaboration of the people who ultimately will use these tools. And so we will encounter exactly the same problems of trust and transparency, and controllability, and interpretability. So, in my work, I've always been emphasizing a different approach. And I like to not call it artificial intelligence but rather maybe augmented human, or augmented intelligence, or maybe human-centric AI because our approach is one where we start out by studying what people are already doing in a certain work environment, whether that is a manufacturing floor or a doctor in the hospital, and so on. And we actually work together with them or think about how we can support the people that are there to do their work better, to be more effective at their work. And so it's a totally different way of looking at a problem. We try to optimize for the person and the technology together to perform better. We don't try to optimize for the algorithm or the system to become better without thinking about how that system will be integrated into our real lives and real-world scenario. TROND: Well, this is super interesting. I want to go into a couple of examples of things that you have done with your students and otherwise in a second. But first, why have we not learned collectively this lesson? I mean, what is it? I mean, is this something you think is happening across the board with technology? Or is it even just specific to this machine learning AI environment that we...are we so tempted by the potential impact of the use cases that we’re just getting carried away into the algorithms'depth and then forget the user? Or why haven't people said this is not good enough? PATTIE: I think that it is actually a broader problem with development of digital technologies. All of the technologies that we use today whether it is maybe AI systems or whether it is social networking services and so on, they mostly have been designed and built by engineers, by teams that just consist of engineers and not people that come from very different backgrounds, for example, more social humanities backgrounds, et cetera. One of the reasons that I was very excited to join the Media Lab as opposed to a computer science department is that it is very interdisciplinary. And we really recognize and try to emphasize that interdisciplinarity is extremely important in innovation, in creating things that ultimately will be successful and will be able to make a positive difference basically and a positive impact. So that means involving not just engineers but also designers, people who can really think about making things fluid, seamless about how it integrates into workflow, and so on. But also people from humanities backgrounds, and social scientists, and so on. So I think it's important to have that broader perspective to make or to create technologies that ultimately are desirable and ultimately really improve our lives. TROND: But, Pattie, take me inside of a week in the Media Lab. Because when you describe it this way, it sounds almost so intuitive and simple that I'm wondering why people need to travel to the Media Lab to learn this. Because if it was just simple to just hire a team with different skills, and it will happen, there surely is some other type of magic ingredient. What does a week look like in your lab? How do you draw out the kind of creative energy...maybe it's helpful if you take Arnav Kapur's AlterEgo, which most people know as just that video that went viral. And they're like, imagining the future of computing with just this device where he's not even speaking, but he's kind of just basically controlling, it would seem, the computer with his jaw. Now, fantastic video; how does something like this come out of your lab? PATTIE: So we are a very open laboratory. So, in addition to attracting creative, entrepreneurial people and really cultivating a very interdisciplinary team, we engage a lot in conversations, in discussions with others, with the outside world, which is actually pretty rare still for people in universities. [laughs] So, for example, we have member companies. We have a consortium of companies that fund the Media Lab, and they, pre-COVID at least, come and visit on a daily basis. Every day we have at least ten different companies visiting to see the work, to engage in discussions, to give us feedback. They don't direct the work, but they can be critical. They can see opportunities for where to take it, and so on. And we engage in a very iterative type of style of work, where we quickly prototype something. Like in the case of AlterEgo, it looked pretty ridiculous the way it was glued together with some cardboard and other things that we could find in the lab. [laughs] But we create these very early prototypes that are very clunky, don't work very well. But those make a certain future more visible. They envision what is possible or make it more concrete. And then we invite a lot of feedback from all of these visitors, from all of these people with different backgrounds. And they see opportunities for oh, maybe I would use it this way. Or maybe it's really exciting in that application domain, or I see this or that problem with the technology. So that's really the technique that we pursue, attract a very diverse team of highly creative entrepreneurial people but from very different backgrounds, and engage in a lot of team innovation, and do very iterative types of design, making prototyping, and then getting feedback from really everyone, not just these companies that come and visit but our own families, and of course, the target users of the technologies that we build. So that's the secret sauce, so to speak, [laughs] or the secret to how Media Lab innovation works. TROND: Take us back maybe to 2012 or something. And in the lab, you have two bright people; one is Rony Kubat, who also had a background from the Computer Science and AI Lab at MIT, but then had already come over to study with you. And then you had Natan Linder, who had industry background and had been already head of a Samsung lab in Israel. Now the two of them show up during their masters, I guess, and then ultimately PhDs but masters, I guess, in this context, and they start developing something. Can you tell me a little bit about those early days, early conversations you had with them about what each of them were doing, and your reflections on to what extent some of the early work they did with you how that transpired into what now, 2014 I believe, turned into Tulip Interfaces? And now, in 2021 went on the Gartner calendar, essentially, as a manufacturing execution system. And more broadly, aspirationally, it's a frontline operations platform that can transform the way that workers are working at the frontlines, augmenting them and really changing manufacturing as we know it today with a kind of a no-code system. So this was like fast forward 2012 to 2021. Where were they back then? What was it that you taught them specifically? What were they working on? And how did you work together? PATTIE: What motivated this work initially was this whole realization, in 2012, that we were living in these two parallel worlds, and it's still very much the case. [laughs] We live in the physical world, and then there's this whole digital world with information about all the things around us in the physical world that we are engaged in and so on, the people we're meeting with, and so on. And we realized that or we were frustrated really that these two types of experiences were not connected. For example, if I pick up a book, I can look at the pages, the beautiful pictures in the book, read the back cover to see what people have to say about it. But ideally, at that moment, I will also have access to the rating on Amazon and what others have said about that book or not because that's extremely relevant at that moment when I'm considering whether that book may be an interesting book for me to read. So we were very interested in creating experiences that are more integrated, where our physical lives are more integrated with the digital information that exists about everything around us and all of our actions and experiences. So we experimented with different types of augmented reality systems to bridge that gap and to make the digital information and services available in the physical world. So that's really where the work that Natan and Rony did and what led to Tulip where that started. They were experimenting with building systems that have an integrated camera and projector so that the machine can see what is happening and can project relevant information onto whatever it is looking at. So that people can get, for example, relevant reviews when they're looking at a product that they want to buy. So we actually developed all sorts of prototypes to illustrate this vision of this integrated augmented reality. For example, at that time, together with Intel, we built up an example of a store that has the two integrated, that has physical products; I believe it was cameras. And then there was a projector system that would recognize what camera you were looking at or picking up, and it would give you additional information about it. So it would point out the features by actually pointing at the different buttons on the camera and what was so special about them, et cetera. We also built an augmented desk for a learning context, for an educational context. And in all of these cases, we worked with partners, for example, for the education context to think about how this augmented reality could be used in the context of schools. We worked with Pearson, who's the leading developer of course books and school books, and so on. We then also worked with Steelcase on how this augmented reality technology could be used on the manufacturing floor. How could it help people in real-time by giving them feedback about what they were doing, maybe giving them real-time instructions projected onto their workspace, or maybe alerting them that something wasn't done right or a step was forgotten, and so on? And that work with Steelcase ultimately and with some other sponsors as well like GSK, for example, which does drug development, all of that led to the spin-off to Tulip being created as a company that can really realize that whole vision of an augmented manufacturing place where you can have real-time information provided. But you can also track the whole manufacturing floor in real-time and have very detailed data, and analytics, and intelligence about which steps may cause more errors or which steps in the process, say, take a lot of time, and so on. So you have this real-time insight also into the manufacturing floor that we've never had before. TROND: It's fascinating that you picked this...that they picked this example and that you are kind of explaining it now. Because I want to give people the right sense of what it takes to produce an innovation that turns into a commercial, true product because I saw a version of the product you were explaining now in 2014, in the fall when I was at the Startup Exchange. And I was one of the first in their then Tulip lab with seven employees. But that demo of something that had a camera and a sensor only this spring turned into what Tulip called their vision product. And it's only now coming to market. So here is arguably some of the brightest people working with you, a very experienced mentor, working from 2012 to a demo in 2014. But then they had to take all kinds of other things to market first, and only now, in 2021, is this coming out. I find that an incredible timeline and path. PATTIE: Yeah, it's surprising to me as well, although I have seen it happen multiple times. We think that technology moves really fast. But then, in practice, for an invention like this to ultimately make a difference in the real world typically takes ten years or more. I have had that experience with other technologies that we've invented in the past. Actually, an earlier technology that we invented in our lab was recommendation systems that recommend a book to you because you also liked these other books or because people who also liked the books that you buy also bought this book that is being recommended to you. We invented that technology in '94 [laughs] when browsers were just available. And we were talking a lot to Media Lab member companies about how exciting this would be and how it would personalize the whole online experience if you could get these recommendations from other people like you. And there was excitement among the member companies, but they were at that time saying, "Well, we're not sure that people are ultimately going to feel comfortable giving their credit cards over the internet to buy something. So it seems very exciting, and it's a great vision, but we don't see this happening." [laughter] That was companies like Blockbuster [laughs] and other companies that now are bankrupt, maybe because they didn't take this seriously enough. [laughs] But so because these larger companies were a little bit skeptical about this whole vision that we were portraying of online commerce and recommendations and so on, we started a company ourselves called Firefly in '94 and ultimately sold it to Microsoft actually in '98. But we were just way too far ahead. We were too early. And most people weren't ready to buy things online. Most companies weren't ready to partner with us. And we actually sold a company in '98 at a time when briefly, everybody thought that internet commerce was dead, was not going to take off. A year later, [laughs] our company would have been ten times as much or worth ten times as much as what we sold it for. So, unfortunately, we sold it at the wrong time when there was a lot of pessimism about...and it's hard to believe that now, [laughs], especially now during COVID, that everybody pretty much buys everything online. But yeah, back then in '98, that was not at all clear. And we were too early, basically. So in my experience, it always takes at least 10 to 15 years, even for a technology that seems ready to be deployed to ultimately make a difference in the real world. TROND: Well, the digitalization of physical infrastructure like you started with is a different thing, though, and even more complicated than the trust to buy something online, which I guess is vaguely related to you have to trust that something abstract is actually going to have a consequence. But Rony and Natan told me that they even basically slept over in factories and studied these workers for days and weeks on end, and I guess Tulip is still studying workers. It's not immediately obvious what is the contribution on the factory floor, is it? I mean, it's not as easy as to say, "We have this fancy digital thing that we're going to give you." But why is it so much more complicated? PATTIE: Yeah, I think it's always complicated. [chuckles] And it is important to really understand the context, the actual context of where some technology is going to have to fit in. I remember very well when Rony and Natan were visiting the factories, and they would come back with amazing stories, to our minds, very primitive ways in which everything [laughs] was being done at that time, still a lot of use of paper records, for example, for collecting information. So it was a big gap that had to be bridged [chuckles] really between the vision that we had of this totally connected manufacturing place with all of this real-time data, real-time instructions and advice, being able to also modify things and edit this whole digital layer or digital support system in real-time by the people on the floor, and the managers, and so on. There was really a big gap from that reality of paper-based systems in a very low-tech context to that vision that we had of this smart manufacturing floor. TROND: And how far are we getting with this, and how quickly will it go now? Would you say that this has been a decade of exploration and a lot of these things have been sorted out? Or would you say some quick wins happened, and then some of the slower things they are just slow? Any kind of technology will take the time it takes to fully understand how you can contribute. I guess I'm asking this in the context of another technology that a lot of people are putting a lot of hope in these days, especially perhaps during COVID, you know, robotics on the manufacturing floor and maybe the merging of AI or machine learning and robotics. How do you see these things? How disruptive will any kind of digital device, or software system, or augmented system that should benefit workers how disruptive can these devices and systems become? And have we hit some sort of momentum, or is this still going to be kind of case-by-case basis, and the hype is just not going to be true in this domain? PATTIE: I think we have to accept that progress necessarily is slow. [laughs] I mean, I think the potential is there. But in my experience, really reaching that potential involves learning a lot of hard lessons along the way, but progress is being made. It's just not as quick as we would like it to be. And I think the same will be true for this vision of smart manufacturing, including the use of robotics, which is even more challenging because you have moving parts, [laughs] which means that things break down quicker and that there are also more safety constraints and so on as well. But yeah, progress will continue to be made. And I think it's very important for companies to engage with all of these new technologies, and to do experiments, and to start integrating some of these new technologies in their workplace, or you end up like the Blockbuster [laughs]example that I gave earlier where they said, "We'll deal with this later or when it becomes more important," and then they were bankrupt. TROND: Well, it strikes me that you're not going to give me timelines because it depends on so many things. But if you look at the future of, I guess, cognitive enhancement more generally or certainly these immersive and sometimes wearable systems that you have been building for 30 years, you have an interesting role because you are, of course, inspiring a lot of hype just because the products you build are so fascinating, and they seem so simple. But you are also combining this with being very careful about the predictions that are surrounding it. So tell me a little bit about what the future holds for these things. I mean, are we to expect more of these fascinating devices coming on market, or are you exploring a lot more of those in your lab right now? PATTIE: Oh yeah. TROND: Where is it at the moment on the experimental stage? PATTIE: There's never a shortage of interesting new ideas for us to work on. I always have way too many or more than I have students to work on them. [laughs] But one area that we are exploring in the lab right now is we want to go beyond systems that help people with providing information. The focus on digital technologies, whether it is laptops, or watches, or smartphones, has been primarily on communication and also the system giving you information. And with the work that we talked about so far today, the focus was on giving them that information integrated into whatever they are doing so that they don't have to try to juggle between the physical and then the digital information that may be relevant to whatever physical stuff somebody is doing. But we're trying now to go beyond systems that give you information and are interested in looking at how digital devices can help people with issues such as attention, motivation, memory, learning, grit even, creativity. We think that given that all of us are now sort of forever after cyborgs, we always have technology with us. We have our smartphones never far [laughs] away from our body. Many of us wear a smartwatch as well. And so we have this opportunity now to use these systems to help people with a lot more than just giving them access to information. The systems increasingly have sensors integrated that can sense what the person is doing, where they are, maybe even what their heart rate is, and whether they are maybe a little bit anxious at the moment or not, or maybe the opposite. Maybe they're too sleepy; they're not engaged. So increasingly, systems will have a better sense like that of the state of a person, the cognitive state of a person, and will help the person with being in the state that they want to be in. For example, we've been building glasses that have built-in sensors for sensing brainwave activity as well as for sensing eye movements. And that pair of glasses it's called the AttentivU project. It can actually give you feedback about your own attention level. Are you being highly attentive right now? Or are you being distracted? Are you fatigued? And so on. And we use that information to help a person to be aware of the fact maybe that a driver of a truck should be taking a break because they're too fatigued, or it can help a person who's listening to a lecture be more attentive because the system can tell them when their attention is waning. So we think that this is an exciting new direction to really go beyond just giving a person information about whatever job they're doing, or whatever they're working on, or are thinking about, or doing, but going beyond that and helping them with those skills that are really important for being successful in life that all of us struggle with, and that all of us keep having to work on. TROND: Fascinating. That's fascinating. I want to ask you what is your goal with all of these activities? Because you are an innovator, but innovators are always motivated. Good innovators are always motivated by something. What is it ultimately that you have been trying to achieve over these years? PATTIE: I really want to help people. [laughs] I did study computer science and artificial intelligence. But my goal is not to create smarter, more capable machines or algorithms. I ultimately want to help people with machines, with AI. I want to enable them to live their best lives and to grow and learn and ultimately become the person that they would like to be. TROND: So you have a very optimistic view on a future that a lot of people are scared about right now. Some people might be scared about AI. They might be scared about what they're seeing around them. How do you maintain this very optimistic vision? Is it because you feel like you have agency? You get clever students come in and work on your ideas. I guess I'm just trying to say that usually, I would ask people what is the best way to stay up to date and kind of model what you're doing? And the obvious thing would be they should try and come and apply and come to your lab. Now, some people will achieve that, not very many, right? It's a small space, so there are limits. PATTIE: [laughs] [crosstalk 43:43] TROND: The other advice would be to pay to get to the Media Lab and become a corporate sponsor; that seems to be another avenue. But do you have any other less obvious ways that people can emanate some of this spirit that I think you...because you're sharing an entire approach to how to understand technology, how to develop technology, but also a vision of what technology should be doing for us. You kind of have a philosophy. You told me a philosophy with a small p about technology. How should people try to learn more about it, engage with that kind of philosophy? PATTIE: Yeah, I do think it is the role of the Media Lab to be optimistic really and to see the potential of emerging technologies in improving people's lives. That is really sort of our unique focus among all university research laboratories. We look at emerging technologies, and we try to be positive thinkers or optimistic thinkers in terms of how those technologies can ultimately empower people to improve their own lives, their communities, and their environment, the natural world around them as well. We try not to be naive, [laughs] in that quest at the same time. And we are very much aware that all of the powerful technologies that we work on can be abused, can be used in very negative ways as well. But I think that that is ultimately not a reason not to engage in these endeavors. Basically, we try to invent the future that we want to live in, [laughs] or that's really what we are working on. And we try to be inclusive in that process by, again, not just involving the students and researchers in the lab but really the target communities like people on a manufacturing floor and how do they want to work with AI, and robotics, and augmented reality, et cetera? So we basically involve the target users, companies that are involved in a particular sector, and so on as well. And so yeah, I think that there are many opportunities really for people to be involved. I would also like to say that, especially now with COVID, all laboratories have become much more open and, for example, lecture series, showcases, virtual open houses, and so on. There are no limits to how many people can attend because it's all [laughs] online anyway these days. So it's actually nice that that has opened up the laboratory more and makes it possible for more people to get involved, to be part of conversations, to listen to talks, see demonstrations, and so on. TROND: That's fascinating. And I think just in closing, you mentioned this acronym that's typically used in psychological studies, the WEIRD acronym, Western, Educated, Industrialized, Rich, and Democratic. And it seems to me that that is a very, very specific user group, but it is far from the only one. So maybe in closing, my last question would be, how does one, you know, because others might be developing technology on other continents or other places. How do you avoid this bias of jumping into a lane that other people have created that is this lane? It's maybe demos from Western labs. It's use cases in highly industrialized factories or whatever it is or created for the New York Fifth Avenue consumer market. Those are not the only technologies we should be building. So how do we do it otherwise? PATTIE: Yes, I fully agree. And meanwhile, today, I talked about my work. And my work is indeed mostly focused on the Western developed world and technologies that might be available here. There's a lot of work happening at the Media Lab with other communities, both within the United States, less fortunate communities, maybe than the ones that many of my technologies are designed for. There's a lot of work, for example, with people in Africa on use of different technologies. So we try to...maybe we cannot develop technologies for everyone, [laughs] but we try to be explicit about who some technologies are designed for and not assume that they would generally be usable. And we try to work with the target communities that they are designed for. And definitely, we're not exclusively working with or designing technologies for the Western, richer world. TROND: Well, thank you so much, Pattie. This has been very enlightening. It turns out that advanced technology is complicated and slower, but perhaps more sustainable when it's developed that way. And that's an interesting lesson. Thank you so much. PATTIE: Thank you. It was a pleasure. TROND: You have just listened to Episode 24 of the Augmented Podcast with host Trond Arne Undheim. The topic was Emerging Interfaces for Human Augmentation. And our guest was Pattie Maes, Professor at the MIT Media Lab. In this conversation, we talked about augmenting people instead of using or making smarter machines and enabling people to perform better through fluid, interactive, immersive, and wearable systems that are easy to use, developing new form factors, and much more. My takeaway is that augmenting people is far more complex than developing a technology or even experimenting with form factors. Instead, there's a whole process to exploring what humans are all about, discovering opportunities for augmentation, and tweaking it in dialogue with users. The Media Lab's approach is work intensive, but when new products make it out of there, they tend to extend a human function as opposed to becoming just a new gadget. Thanks for listening. If you liked the show, subscribe at augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like Episode 19: Machine Learning in Manufacturing, Episode 7: Work of the Future, or Episode 13: Get Manufacturing Superpowers. Augmented — industrial conversations. Special Guest: Pattie Maes. </p> human augmentation, manufacturing, mit, media lab, technology

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. 

In episode 24 of the podcast (@AugmentedPod), the topic is: Emerging Interfaces for Human Augmentation. Our guest is Pattie Maes, Professor at the MIT Media Lab.

In this conversation, we talk about augmenting people instead of using or making smart machines, AI summers and AI winters, parallels between AI and expert systems and why we didn't learn our lessons, enabling people to perform better through fluid, interactive, immersive and wearable systems that are easy to use, how lab thinks about developing new form factors, and much more.

After listening to this episode, check out MIT Media Lab as well as Pattie Maes's social profile:

Trond's takeaway: Augmenting people is far more complex than developing a technology or even experimenting with form factors. Instead, there's a whole process to exploring what humans are all about, discovering opportunities for augmentation and tweaking it in dialogue with users. The Media Lab's approach is work intensive, but when new products make it out of there, they tend to extend a human function as opposed to becoming just a new gadget.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 19, Machine Learning in Manufacturing, episode 7, Work of the Future, or episode 13, Get Manufacturing Superpowers. 

Augmented--industrial conversations.


Transcript:

TROND: Augmented reveals the stories behind a new era of industrial operations where technology will restore the agility of frontline workers. In Episode 24 of the podcast, the topic is Emerging Interfaces for Human Augmentation. Our guest is Pattie Maes, Professor at the MIT Media Lab.

In this conversation, we talk about augmenting people instead of using or making smart machines. We discuss AI summers and AI winters, the parallels between AI and expert systems and why we didn't learn our lessons, enabling people to perform better through fluid, interactive, immersive, and wearable systems that are easy to use, and how the lab thinks about developing new form factors, and much more.

Augmented is a podcast for industry leaders and operators hosted by futurist Trond Arne Undheim, presented by Tulip.co, the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. Each episode dives deep into a contemporary topic of concern across the industry and airs at 9:00 a.m. U.S. Eastern Time, every Wednesday. Augmented — the industry 4.0 podcast.

Pattie, how are you today?

PATTIE: Hi. I'm doing great. Thank you. Thanks for having me.

TROND: Oh, sure. I'm very excited to have you. And in fact, I just feel like the audience should get to know you. I know a lot of them do because you have become an innovator that has a stage on TED. And obviously, a lot of people at MIT know you. But I wanted to just recognize that you were one of the early PhDs in AI, right? 1987 is not a time when --

PATTIE: Yeah. [laughs]

TROND: Is that what we call the second wave of AI? It's certainly not the -- [laughs]

PATTIE: The grandmother of AI, yeah. [laughs]

TROND: You're not a recent convert to this topic. That's for sure.

PATTIE: So yes, I actually studied artificial intelligence long before it was such a big deal or the big deal that it is right now. But actually, soon after doing my Ph.D. in AI, I became more and more interested in a related problem, the problem of not artificial intelligence but intelligence augmentation, or how can we make people more intelligent, more productive, support them in making better decisions? So soon after my Ph.D., I veered more in that direction.

TROND: Well, and that's what we will talk about because you have indeed been on the MIT faculty for 30 years exploring these topics in various kinds of bifurcations. And you have been the advisor to scores of startup founders also. And, of course, people might think that goes through the territory at MIT, but the numbers are really still staggering, and also the performance of some of those startups, including Tulip, which we'll talk about, but also many other startups and many other innovation projects that didn't quite make it to startups. But they still created a lot of attention around the world for the promising demos or the things they suggested about what the future of technology might look like.

So I would like first to just recognize that you've achieved, I guess, the amazing feat of not just innovating a lot yourself, but you must be an amazing innovation mentor. And you certainly have inspired a lot of people that I personally know in AI, and in human augmentation, and beyond. And I wanted, first of all, just to see if I could have you reflect a little bit on your journey, which I imagine...well, first of all, it's a nice wordplay from Belgium to Boston.

PATTIE: Yeah, so I came here after my Ph.D. actually, and of course, wanted to be in the place in the world where the most exciting research was going on in my area. [laughs] And so initially, I ended up at the AI Lab, but I soon after actually accepted a job at the Media Lab. And what really attracted me there was that the lab is very application-driven. We're very interested in really working towards things that can be deployed in the real world, that can make a difference in the real world, that can be through for-profit startups.

But sometimes that is actually in other ways by just freely giving away tools and technologies or maybe starting a not-for-profit to really disseminate something and make something accessible to larger groups of people. So I've always been very attracted to the practical aspect and trying to make a difference really with the work that we do. And as a result, several companies have been created out of my research group.

TROND: Was this something you set out to do? When you were in Belgium, getting your degree at the Vrije Universiteit in Brussels, were you thinking I am going to go to America and become an innovator? Was that in your mind?

PATTIE: No, I think a lot of that sort of happened accidentally, actually. And one reason I think why I'm interested in practical applications and real-world deployment is that I was never really interested in the technology for the sake of the technology. I'm not one of these people who gets really excited about purely just the technology, the algorithms, and so on. I want to make my life easier and other people's lives easier. And that has always been what motivates me and my work.

TROND: And that gets us to intelligence augmentation. Because I guess in some sense, the Media Lab is all about that topic to some extent. And I wanted to also address the fact that not only are you doing the work in your lab, but I think at least for the last few years, you've had the academic responsibility across the lab, and you have shepherded the lab, arguably, through one of its more difficult times.

So surely, you have also experienced innovation and the tricky things that show up with innovation across a plethora of fields. But generally, people at the Media Lab are hired, I guess because they think about application. What is it that is so different when you...so let's just start with that. When you start with a human in mind from the get-go, what is the difference that makes?

PATTIE: So I think; indeed, our philosophy is always to be, like I said, application-driven. And what that means is that we take a closer look at the ultimate target users and their place or where they live or work, and how the technology could make a difference there and could change things there. So rather than starting from the technology and trying to maybe optimize some algorithm that does X, we actually work closely with target users. We really study their lives today to understand what the pain points are, what the opportunities are for technologies to make a difference and support them in being more effective, more productive.

TROND: But you have experienced both sort of AI summers and winters. Is one of the reasons that AI [laughs] tends to get into trouble that it always is very myopic about the technology focus, or is it a more complicated reason why there are these summers and winters? [laughs]

PATTIE: Well, I think that that is indeed a primary problem. So yes, there have been several AI summers and winters. Probably a lot of your listeners are young enough that they don't realize that there was another hype cycle for AI that happened sort of in the '80s and '90s with the emergence of expert systems, so-called expert systems. These were not based on machine learning and neural network techniques but instead were typically based on rule-based systems.

But they were very sophisticated. They had typically a lot of knowledge built in about a particular problem like, say, making a certain diagnosis, or doing some planning, or what have you. So the systems in laboratory settings were very impressive and were often outperforming experts at doing some scheduling problem, or planning problem, or diagnosis, or recognition problem.

But what happened when they were put into the workplace or when people tried to integrate them into the real world was that they basically encountered all sorts of obstacles. One of the obstacles was that people wouldn't necessarily trust the machine, the expert system. They didn't quite know how to work with it or where to fit it into their workflow. They weren't always able to get explanations for why the machine was making a certain decision.

It was very hard to correct the knowledge of the system and give it new information or to update its information if it wasn't correct. So there wasn't really a lot of transparency, a lot of controllability, interpretability. And that ultimately was the downfall of expert systems. And so yeah, at that time, just like now, there were many startups, millions of dollars pumped into all of this. The conferences and exhibits were extremely popular, and all of that died down. And we entered an AI winter where suddenly there was very little interest from the real-world businesses in AI.

Now, of course, we are in another summer, in another hype cycle. And I am actually very worried that we are making exactly the same mistakes because most of the AI systems that are being developed are being developed very much not in the context of where they ultimately will be used or not with the collaboration of the people who ultimately will use these tools. And so we will encounter exactly the same problems of trust and transparency, and controllability, and interpretability.

So, in my work, I've always been emphasizing a different approach. And I like to not call it artificial intelligence but rather maybe augmented human, or augmented intelligence, or maybe human-centric AI because our approach is one where we start out by studying what people are already doing in a certain work environment, whether that is a manufacturing floor or a doctor in the hospital, and so on.

And we actually work together with them or think about how we can support the people that are there to do their work better, to be more effective at their work. And so it's a totally different way of looking at a problem. We try to optimize for the person and the technology together to perform better. We don't try to optimize for the algorithm or the system to become better without thinking about how that system will be integrated into our real lives and real-world scenario.

TROND: Well, this is super interesting. I want to go into a couple of examples of things that you have done with your students and otherwise in a second. But first, why have we not learned collectively this lesson? I mean, what is it? I mean, is this something you think is happening across the board with technology? Or is it even just specific to this machine learning AI environment that we...are we so tempted by the potential impact of the use cases that we’re just getting carried away into the algorithms'depth and then forget the user? Or why haven't people said this is not good enough?

PATTIE: I think that it is actually a broader problem with development of digital technologies. All of the technologies that we use today whether it is maybe AI systems or whether it is social networking services and so on, they mostly have been designed and built by engineers, by teams that just consist of engineers and not people that come from very different backgrounds, for example, more social humanities backgrounds, et cetera.

One of the reasons that I was very excited to join the Media Lab as opposed to a computer science department is that it is very interdisciplinary. And we really recognize and try to emphasize that interdisciplinarity is extremely important in innovation, in creating things that ultimately will be successful and will be able to make a positive difference basically and a positive impact.

So that means involving not just engineers but also designers, people who can really think about making things fluid, seamless about how it integrates into workflow, and so on. But also people from humanities backgrounds, and social scientists, and so on. So I think it's important to have that broader perspective to make or to create technologies that ultimately are desirable and ultimately really improve our lives.

TROND: But, Pattie, take me inside of a week in the Media Lab. Because when you describe it this way, it sounds almost so intuitive and simple that I'm wondering why people need to travel to the Media Lab to learn this. Because if it was just simple to just hire a team with different skills, and it will happen, there surely is some other type of magic ingredient.

What does a week look like in your lab? How do you draw out the kind of creative energy...maybe it's helpful if you take Arnav Kapur's AlterEgo, which most people know as just that video that went viral. And they're like, imagining the future of computing with just this device where he's not even speaking, but he's kind of just basically controlling, it would seem, the computer with his jaw. Now, fantastic video; how does something like this come out of your lab?

PATTIE: So we are a very open laboratory. So, in addition to attracting creative, entrepreneurial people and really cultivating a very interdisciplinary team, we engage a lot in conversations, in discussions with others, with the outside world, which is actually pretty rare still for people in universities. [laughs] So, for example, we have member companies.

We have a consortium of companies that fund the Media Lab, and they, pre-COVID at least, come and visit on a daily basis. Every day we have at least ten different companies visiting to see the work, to engage in discussions, to give us feedback. They don't direct the work, but they can be critical. They can see opportunities for where to take it, and so on. And we engage in a very iterative type of style of work, where we quickly prototype something. Like in the case of AlterEgo, it looked pretty ridiculous the way it was glued together with some cardboard and other things that we could find in the lab. [laughs]

But we create these very early prototypes that are very clunky, don't work very well. But those make a certain future more visible. They envision what is possible or make it more concrete. And then we invite a lot of feedback from all of these visitors, from all of these people with different backgrounds. And they see opportunities for oh, maybe I would use it this way. Or maybe it's really exciting in that application domain, or I see this or that problem with the technology.

So that's really the technique that we pursue, attract a very diverse team of highly creative entrepreneurial people but from very different backgrounds, and engage in a lot of team innovation, and do very iterative types of design, making prototyping, and then getting feedback from really everyone, not just these companies that come and visit but our own families, and of course, the target users of the technologies that we build. So that's the secret sauce, so to speak, [laughs] or the secret to how Media Lab innovation works.

TROND: Take us back maybe to 2012 or something. And in the lab, you have two bright people; one is Rony Kubat, who also had a background from the Computer Science and AI Lab at MIT, but then had already come over to study with you. And then you had Natan Linder, who had industry background and had been already head of a Samsung lab in Israel. Now the two of them show up during their masters, I guess, and then ultimately PhDs but masters, I guess, in this context, and they start developing something.

Can you tell me a little bit about those early days, early conversations you had with them about what each of them were doing, and your reflections on to what extent some of the early work they did with you how that transpired into what now, 2014 I believe, turned into Tulip Interfaces? And now, in 2021 went on the Gartner calendar, essentially, as a manufacturing execution system.

And more broadly, aspirationally, it's a frontline operations platform that can transform the way that workers are working at the frontlines, augmenting them and really changing manufacturing as we know it today with a kind of a no-code system. So this was like fast forward 2012 to 2021. Where were they back then? What was it that you taught them specifically? What were they working on? And how did you work together?

PATTIE: What motivated this work initially was this whole realization, in 2012, that we were living in these two parallel worlds, and it's still very much the case. [laughs] We live in the physical world, and then there's this whole digital world with information about all the things around us in the physical world that we are engaged in and so on, the people we're meeting with, and so on.

And we realized that or we were frustrated really that these two types of experiences were not connected. For example, if I pick up a book, I can look at the pages, the beautiful pictures in the book, read the back cover to see what people have to say about it. But ideally, at that moment, I will also have access to the rating on Amazon and what others have said about that book or not because that's extremely relevant at that moment when I'm considering whether that book may be an interesting book for me to read.

So we were very interested in creating experiences that are more integrated, where our physical lives are more integrated with the digital information that exists about everything around us and all of our actions and experiences. So we experimented with different types of augmented reality systems to bridge that gap and to make the digital information and services available in the physical world.

So that's really where the work that Natan and Rony did and what led to Tulip where that started. They were experimenting with building systems that have an integrated camera and projector so that the machine can see what is happening and can project relevant information onto whatever it is looking at. So that people can get, for example, relevant reviews when they're looking at a product that they want to buy.

So we actually developed all sorts of prototypes to illustrate this vision of this integrated augmented reality. For example, at that time, together with Intel, we built up an example of a store that has the two integrated, that has physical products; I believe it was cameras. And then there was a projector system that would recognize what camera you were looking at or picking up, and it would give you additional information about it. So it would point out the features by actually pointing at the different buttons on the camera and what was so special about them, et cetera.

We also built an augmented desk for a learning context, for an educational context. And in all of these cases, we worked with partners, for example, for the education context to think about how this augmented reality could be used in the context of schools. We worked with Pearson, who's the leading developer of course books and school books, and so on.

We then also worked with Steelcase on how this augmented reality technology could be used on the manufacturing floor. How could it help people in real-time by giving them feedback about what they were doing, maybe giving them real-time instructions projected onto their workspace, or maybe alerting them that something wasn't done right or a step was forgotten, and so on?

And that work with Steelcase ultimately and with some other sponsors as well like GSK, for example, which does drug development, all of that led to the spin-off to Tulip being created as a company that can really realize that whole vision of an augmented manufacturing place where you can have real-time information provided. But you can also track the whole manufacturing floor in real-time and have very detailed data, and analytics, and intelligence about which steps may cause more errors or which steps in the process, say, take a lot of time, and so on. So you have this real-time insight also into the manufacturing floor that we've never had before.

TROND: It's fascinating that you picked this...that they picked this example and that you are kind of explaining it now. Because I want to give people the right sense of what it takes to produce an innovation that turns into a commercial, true product because I saw a version of the product you were explaining now in 2014, in the fall when I was at the Startup Exchange. And I was one of the first in their then Tulip lab with seven employees.

But that demo of something that had a camera and a sensor only this spring turned into what Tulip called their vision product. And it's only now coming to market. So here is arguably some of the brightest people working with you, a very experienced mentor, working from 2012 to a demo in 2014. But then they had to take all kinds of other things to market first, and only now, in 2021, is this coming out. I find that an incredible timeline and path.

PATTIE: Yeah, it's surprising to me as well, although I have seen it happen multiple times. We think that technology moves really fast. But then, in practice, for an invention like this to ultimately make a difference in the real world typically takes ten years or more. I have had that experience with other technologies that we've invented in the past. Actually, an earlier technology that we invented in our lab was recommendation systems that recommend a book to you because you also liked these other books or because people who also liked the books that you buy also bought this book that is being recommended to you.

We invented that technology in '94 [laughs] when browsers were just available. And we were talking a lot to Media Lab member companies about how exciting this would be and how it would personalize the whole online experience if you could get these recommendations from other people like you. And there was excitement among the member companies, but they were at that time saying, "Well, we're not sure that people are ultimately going to feel comfortable giving their credit cards over the internet to buy something. So it seems very exciting, and it's a great vision, but we don't see this happening."

[laughter]

That was companies like Blockbuster [laughs] and other companies that now are bankrupt, maybe because they didn't take this seriously enough. [laughs] But so because these larger companies were a little bit skeptical about this whole vision that we were portraying of online commerce and recommendations and so on, we started a company ourselves called Firefly in '94 and ultimately sold it to Microsoft actually in '98.

But we were just way too far ahead. We were too early. And most people weren't ready to buy things online. Most companies weren't ready to partner with us. And we actually sold a company in '98 at a time when briefly, everybody thought that internet commerce was dead, was not going to take off. A year later, [laughs] our company would have been ten times as much or worth ten times as much as what we sold it for.

So, unfortunately, we sold it at the wrong time when there was a lot of pessimism about...and it's hard to believe that now, [laughs], especially now during COVID, that everybody pretty much buys everything online. But yeah, back then in '98, that was not at all clear. And we were too early, basically. So in my experience, it always takes at least 10 to 15 years, even for a technology that seems ready to be deployed to ultimately make a difference in the real world.

TROND: Well, the digitalization of physical infrastructure like you started with is a different thing, though, and even more complicated than the trust to buy something online, which I guess is vaguely related to you have to trust that something abstract is actually going to have a consequence.

But Rony and Natan told me that they even basically slept over in factories and studied these workers for days and weeks on end, and I guess Tulip is still studying workers. It's not immediately obvious what is the contribution on the factory floor, is it? I mean, it's not as easy as to say, "We have this fancy digital thing that we're going to give you." But why is it so much more complicated?

PATTIE: Yeah, I think it's always complicated. [chuckles] And it is important to really understand the context, the actual context of where some technology is going to have to fit in. I remember very well when Rony and Natan were visiting the factories, and they would come back with amazing stories, to our minds, very primitive ways in which everything [laughs] was being done at that time, still a lot of use of paper records, for example, for collecting information.

So it was a big gap that had to be bridged [chuckles] really between the vision that we had of this totally connected manufacturing place with all of this real-time data, real-time instructions and advice, being able to also modify things and edit this whole digital layer or digital support system in real-time by the people on the floor, and the managers, and so on. There was really a big gap from that reality of paper-based systems in a very low-tech context to that vision that we had of this smart manufacturing floor.

TROND: And how far are we getting with this, and how quickly will it go now? Would you say that this has been a decade of exploration and a lot of these things have been sorted out? Or would you say some quick wins happened, and then some of the slower things they are just slow? Any kind of technology will take the time it takes to fully understand how you can contribute.

I guess I'm asking this in the context of another technology that a lot of people are putting a lot of hope in these days, especially perhaps during COVID, you know, robotics on the manufacturing floor and maybe the merging of AI or machine learning and robotics. How do you see these things?

How disruptive will any kind of digital device, or software system, or augmented system that should benefit workers how disruptive can these devices and systems become? And have we hit some sort of momentum, or is this still going to be kind of case-by-case basis, and the hype is just not going to be true in this domain?

PATTIE: I think we have to accept that progress necessarily is slow. [laughs] I mean, I think the potential is there. But in my experience, really reaching that potential involves learning a lot of hard lessons along the way, but progress is being made. It's just not as quick as we would like it to be. And I think the same will be true for this vision of smart manufacturing, including the use of robotics, which is even more challenging because you have moving parts, [laughs] which means that things break down quicker and that there are also more safety constraints and so on as well.

But yeah, progress will continue to be made. And I think it's very important for companies to engage with all of these new technologies, and to do experiments, and to start integrating some of these new technologies in their workplace, or you end up like the Blockbuster [laughs]example that I gave earlier where they said, "We'll deal with this later or when it becomes more important," and then they were bankrupt.

TROND: Well, it strikes me that you're not going to give me timelines because it depends on so many things. But if you look at the future of, I guess, cognitive enhancement more generally or certainly these immersive and sometimes wearable systems that you have been building for 30 years, you have an interesting role because you are, of course, inspiring a lot of hype just because the products you build are so fascinating, and they seem so simple.

But you are also combining this with being very careful about the predictions that are surrounding it. So tell me a little bit about what the future holds for these things. I mean, are we to expect more of these fascinating devices coming on market, or are you exploring a lot more of those in your lab right now?

PATTIE: Oh yeah.

TROND: Where is it at the moment on the experimental stage?

PATTIE: There's never a shortage of interesting new ideas for us to work on. I always have way too many or more than I have students to work on them. [laughs] But one area that we are exploring in the lab right now is we want to go beyond systems that help people with providing information. The focus on digital technologies, whether it is laptops, or watches, or smartphones, has been primarily on communication and also the system giving you information.

And with the work that we talked about so far today, the focus was on giving them that information integrated into whatever they are doing so that they don't have to try to juggle between the physical and then the digital information that may be relevant to whatever physical stuff somebody is doing. But we're trying now to go beyond systems that give you information and are interested in looking at how digital devices can help people with issues such as attention, motivation, memory, learning, grit even, creativity.

We think that given that all of us are now sort of forever after cyborgs, we always have technology with us. We have our smartphones never far [laughs] away from our body. Many of us wear a smartwatch as well. And so we have this opportunity now to use these systems to help people with a lot more than just giving them access to information.

The systems increasingly have sensors integrated that can sense what the person is doing, where they are, maybe even what their heart rate is, and whether they are maybe a little bit anxious at the moment or not, or maybe the opposite. Maybe they're too sleepy; they're not engaged.

So increasingly, systems will have a better sense like that of the state of a person, the cognitive state of a person, and will help the person with being in the state that they want to be in. For example, we've been building glasses that have built-in sensors for sensing brainwave activity as well as for sensing eye movements. And that pair of glasses it's called the AttentivU project.

It can actually give you feedback about your own attention level. Are you being highly attentive right now? Or are you being distracted? Are you fatigued? And so on. And we use that information to help a person to be aware of the fact maybe that a driver of a truck should be taking a break because they're too fatigued, or it can help a person who's listening to a lecture be more attentive because the system can tell them when their attention is waning.

So we think that this is an exciting new direction to really go beyond just giving a person information about whatever job they're doing, or whatever they're working on, or are thinking about, or doing, but going beyond that and helping them with those skills that are really important for being successful in life that all of us struggle with, and that all of us keep having to work on.

TROND: Fascinating. That's fascinating. I want to ask you what is your goal with all of these activities? Because you are an innovator, but innovators are always motivated. Good innovators are always motivated by something. What is it ultimately that you have been trying to achieve over these years?

PATTIE: I really want to help people. [laughs] I did study computer science and artificial intelligence. But my goal is not to create smarter, more capable machines or algorithms. I ultimately want to help people with machines, with AI. I want to enable them to live their best lives and to grow and learn and ultimately become the person that they would like to be.

TROND: So you have a very optimistic view on a future that a lot of people are scared about right now. Some people might be scared about AI. They might be scared about what they're seeing around them. How do you maintain this very optimistic vision? Is it because you feel like you have agency? You get clever students come in and work on your ideas.

I guess I'm just trying to say that usually, I would ask people what is the best way to stay up to date and kind of model what you're doing? And the obvious thing would be they should try and come and apply and come to your lab. Now, some people will achieve that, not very many, right? It's a small space, so there are limits.

PATTIE: [laughs] [crosstalk 43:43]

TROND: The other advice would be to pay to get to the Media Lab and become a corporate sponsor; that seems to be another avenue. But do you have any other less obvious ways that people can emanate some of this spirit that I think you...because you're sharing an entire approach to how to understand technology, how to develop technology, but also a vision of what technology should be doing for us. You kind of have a philosophy. You told me a philosophy with a small p about technology. How should people try to learn more about it, engage with that kind of philosophy?

PATTIE: Yeah, I do think it is the role of the Media Lab to be optimistic really and to see the potential of emerging technologies in improving people's lives. That is really sort of our unique focus among all university research laboratories. We look at emerging technologies, and we try to be positive thinkers or optimistic thinkers in terms of how those technologies can ultimately empower people to improve their own lives, their communities, and their environment, the natural world around them as well.

We try not to be naive, [laughs] in that quest at the same time. And we are very much aware that all of the powerful technologies that we work on can be abused, can be used in very negative ways as well. But I think that that is ultimately not a reason not to engage in these endeavors. Basically, we try to invent the future that we want to live in, [laughs] or that's really what we are working on.

And we try to be inclusive in that process by, again, not just involving the students and researchers in the lab but really the target communities like people on a manufacturing floor and how do they want to work with AI, and robotics, and augmented reality, et cetera? So we basically involve the target users, companies that are involved in a particular sector, and so on as well. And so yeah, I think that there are many opportunities really for people to be involved.

I would also like to say that, especially now with COVID, all laboratories have become much more open and, for example, lecture series, showcases, virtual open houses, and so on. There are no limits to how many people can attend because it's all [laughs] online anyway these days. So it's actually nice that that has opened up the laboratory more and makes it possible for more people to get involved, to be part of conversations, to listen to talks, see demonstrations, and so on.

TROND: That's fascinating. And I think just in closing, you mentioned this acronym that's typically used in psychological studies, the WEIRD acronym, Western, Educated, Industrialized, Rich, and Democratic. And it seems to me that that is a very, very specific user group, but it is far from the only one. So maybe in closing, my last question would be, how does one, you know, because others might be developing technology on other continents or other places.

How do you avoid this bias of jumping into a lane that other people have created that is this lane? It's maybe demos from Western labs. It's use cases in highly industrialized factories or whatever it is or created for the New York Fifth Avenue consumer market. Those are not the only technologies we should be building. So how do we do it otherwise?

PATTIE: Yes, I fully agree. And meanwhile, today, I talked about my work. And my work is indeed mostly focused on the Western developed world and technologies that might be available here. There's a lot of work happening at the Media Lab with other communities, both within the United States, less fortunate communities, maybe than the ones that many of my technologies are designed for.

There's a lot of work, for example, with people in Africa on use of different technologies. So we try to...maybe we cannot develop technologies for everyone, [laughs] but we try to be explicit about who some technologies are designed for and not assume that they would generally be usable. And we try to work with the target communities that they are designed for. And definitely, we're not exclusively working with or designing technologies for the Western, richer world.

TROND: Well, thank you so much, Pattie. This has been very enlightening. It turns out that advanced technology is complicated and slower, but perhaps more sustainable when it's developed that way. And that's an interesting lesson. Thank you so much.

PATTIE: Thank you. It was a pleasure.

TROND: You have just listened to Episode 24 of the Augmented Podcast with host Trond Arne Undheim. The topic was Emerging Interfaces for Human Augmentation. And our guest was Pattie Maes, Professor at the MIT Media Lab.

In this conversation, we talked about augmenting people instead of using or making smarter machines and enabling people to perform better through fluid, interactive, immersive, and wearable systems that are easy to use, developing new form factors, and much more.

My takeaway is that augmenting people is far more complex than developing a technology or even experimenting with form factors. Instead, there's a whole process to exploring what humans are all about, discovering opportunities for augmentation, and tweaking it in dialogue with users. The Media Lab's approach is work intensive, but when new products make it out of there, they tend to extend a human function as opposed to becoming just a new gadget. Thanks for listening.

If you liked the show, subscribe at augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like Episode 19: Machine Learning in Manufacturing, Episode 7: Work of the Future, or Episode 13: Get Manufacturing Superpowers.

Augmented — industrial conversations.

Special Guest: Pattie Maes.

]]>

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. 

In episode 24 of the podcast (@AugmentedPod), the topic is: Emerging Interfaces for Human Augmentation. Our guest is Pattie Maes, Professor at the MIT Media Lab.

In this conversation, we talk about augmenting people instead of using or making smart machines, AI summers and AI winters, parallels between AI and expert systems and why we didn't learn our lessons, enabling people to perform better through fluid, interactive, immersive and wearable systems that are easy to use, how lab thinks about developing new form factors, and much more.

After listening to this episode, check out MIT Media Lab as well as Pattie Maes's social profile:

Trond's takeaway: Augmenting people is far more complex than developing a technology or even experimenting with form factors. Instead, there's a whole process to exploring what humans are all about, discovering opportunities for augmentation and tweaking it in dialogue with users. The Media Lab's approach is work intensive, but when new products make it out of there, they tend to extend a human function as opposed to becoming just a new gadget.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 19, Machine Learning in Manufacturing, episode 7, Work of the Future, or episode 13, Get Manufacturing Superpowers. 

Augmented--industrial conversations.


Transcript:

TROND: Augmented reveals the stories behind a new era of industrial operations where technology will restore the agility of frontline workers. In Episode 24 of the podcast, the topic is Emerging Interfaces for Human Augmentation. Our guest is Pattie Maes, Professor at the MIT Media Lab.

In this conversation, we talk about augmenting people instead of using or making smart machines. We discuss AI summers and AI winters, the parallels between AI and expert systems and why we didn't learn our lessons, enabling people to perform better through fluid, interactive, immersive, and wearable systems that are easy to use, and how the lab thinks about developing new form factors, and much more.

Augmented is a podcast for industry leaders and operators hosted by futurist Trond Arne Undheim, presented by Tulip.co, the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. Each episode dives deep into a contemporary topic of concern across the industry and airs at 9:00 a.m. U.S. Eastern Time, every Wednesday. Augmented — the industry 4.0 podcast.

Pattie, how are you today?

PATTIE: Hi. I'm doing great. Thank you. Thanks for having me.

TROND: Oh, sure. I'm very excited to have you. And in fact, I just feel like the audience should get to know you. I know a lot of them do because you have become an innovator that has a stage on TED. And obviously, a lot of people at MIT know you. But I wanted to just recognize that you were one of the early PhDs in AI, right? 1987 is not a time when --

PATTIE: Yeah. [laughs]

TROND: Is that what we call the second wave of AI? It's certainly not the -- [laughs]

PATTIE: The grandmother of AI, yeah. [laughs]

TROND: You're not a recent convert to this topic. That's for sure.

PATTIE: So yes, I actually studied artificial intelligence long before it was such a big deal or the big deal that it is right now. But actually, soon after doing my Ph.D. in AI, I became more and more interested in a related problem, the problem of not artificial intelligence but intelligence augmentation, or how can we make people more intelligent, more productive, support them in making better decisions? So soon after my Ph.D., I veered more in that direction.

TROND: Well, and that's what we will talk about because you have indeed been on the MIT faculty for 30 years exploring these topics in various kinds of bifurcations. And you have been the advisor to scores of startup founders also. And, of course, people might think that goes through the territory at MIT, but the numbers are really still staggering, and also the performance of some of those startups, including Tulip, which we'll talk about, but also many other startups and many other innovation projects that didn't quite make it to startups. But they still created a lot of attention around the world for the promising demos or the things they suggested about what the future of technology might look like.

So I would like first to just recognize that you've achieved, I guess, the amazing feat of not just innovating a lot yourself, but you must be an amazing innovation mentor. And you certainly have inspired a lot of people that I personally know in AI, and in human augmentation, and beyond. And I wanted, first of all, just to see if I could have you reflect a little bit on your journey, which I imagine...well, first of all, it's a nice wordplay from Belgium to Boston.

PATTIE: Yeah, so I came here after my Ph.D. actually, and of course, wanted to be in the place in the world where the most exciting research was going on in my area. [laughs] And so initially, I ended up at the AI Lab, but I soon after actually accepted a job at the Media Lab. And what really attracted me there was that the lab is very application-driven. We're very interested in really working towards things that can be deployed in the real world, that can make a difference in the real world, that can be through for-profit startups.

But sometimes that is actually in other ways by just freely giving away tools and technologies or maybe starting a not-for-profit to really disseminate something and make something accessible to larger groups of people. So I've always been very attracted to the practical aspect and trying to make a difference really with the work that we do. And as a result, several companies have been created out of my research group.

TROND: Was this something you set out to do? When you were in Belgium, getting your degree at the Vrije Universiteit in Brussels, were you thinking I am going to go to America and become an innovator? Was that in your mind?

PATTIE: No, I think a lot of that sort of happened accidentally, actually. And one reason I think why I'm interested in practical applications and real-world deployment is that I was never really interested in the technology for the sake of the technology. I'm not one of these people who gets really excited about purely just the technology, the algorithms, and so on. I want to make my life easier and other people's lives easier. And that has always been what motivates me and my work.

TROND: And that gets us to intelligence augmentation. Because I guess in some sense, the Media Lab is all about that topic to some extent. And I wanted to also address the fact that not only are you doing the work in your lab, but I think at least for the last few years, you've had the academic responsibility across the lab, and you have shepherded the lab, arguably, through one of its more difficult times.

So surely, you have also experienced innovation and the tricky things that show up with innovation across a plethora of fields. But generally, people at the Media Lab are hired, I guess because they think about application. What is it that is so different when you...so let's just start with that. When you start with a human in mind from the get-go, what is the difference that makes?

PATTIE: So I think; indeed, our philosophy is always to be, like I said, application-driven. And what that means is that we take a closer look at the ultimate target users and their place or where they live or work, and how the technology could make a difference there and could change things there. So rather than starting from the technology and trying to maybe optimize some algorithm that does X, we actually work closely with target users. We really study their lives today to understand what the pain points are, what the opportunities are for technologies to make a difference and support them in being more effective, more productive.

TROND: But you have experienced both sort of AI summers and winters. Is one of the reasons that AI [laughs] tends to get into trouble that it always is very myopic about the technology focus, or is it a more complicated reason why there are these summers and winters? [laughs]

PATTIE: Well, I think that that is indeed a primary problem. So yes, there have been several AI summers and winters. Probably a lot of your listeners are young enough that they don't realize that there was another hype cycle for AI that happened sort of in the '80s and '90s with the emergence of expert systems, so-called expert systems. These were not based on machine learning and neural network techniques but instead were typically based on rule-based systems.

But they were very sophisticated. They had typically a lot of knowledge built in about a particular problem like, say, making a certain diagnosis, or doing some planning, or what have you. So the systems in laboratory settings were very impressive and were often outperforming experts at doing some scheduling problem, or planning problem, or diagnosis, or recognition problem.

But what happened when they were put into the workplace or when people tried to integrate them into the real world was that they basically encountered all sorts of obstacles. One of the obstacles was that people wouldn't necessarily trust the machine, the expert system. They didn't quite know how to work with it or where to fit it into their workflow. They weren't always able to get explanations for why the machine was making a certain decision.

It was very hard to correct the knowledge of the system and give it new information or to update its information if it wasn't correct. So there wasn't really a lot of transparency, a lot of controllability, interpretability. And that ultimately was the downfall of expert systems. And so yeah, at that time, just like now, there were many startups, millions of dollars pumped into all of this. The conferences and exhibits were extremely popular, and all of that died down. And we entered an AI winter where suddenly there was very little interest from the real-world businesses in AI.

Now, of course, we are in another summer, in another hype cycle. And I am actually very worried that we are making exactly the same mistakes because most of the AI systems that are being developed are being developed very much not in the context of where they ultimately will be used or not with the collaboration of the people who ultimately will use these tools. And so we will encounter exactly the same problems of trust and transparency, and controllability, and interpretability.

So, in my work, I've always been emphasizing a different approach. And I like to not call it artificial intelligence but rather maybe augmented human, or augmented intelligence, or maybe human-centric AI because our approach is one where we start out by studying what people are already doing in a certain work environment, whether that is a manufacturing floor or a doctor in the hospital, and so on.

And we actually work together with them or think about how we can support the people that are there to do their work better, to be more effective at their work. And so it's a totally different way of looking at a problem. We try to optimize for the person and the technology together to perform better. We don't try to optimize for the algorithm or the system to become better without thinking about how that system will be integrated into our real lives and real-world scenario.

TROND: Well, this is super interesting. I want to go into a couple of examples of things that you have done with your students and otherwise in a second. But first, why have we not learned collectively this lesson? I mean, what is it? I mean, is this something you think is happening across the board with technology? Or is it even just specific to this machine learning AI environment that we...are we so tempted by the potential impact of the use cases that we’re just getting carried away into the algorithms'depth and then forget the user? Or why haven't people said this is not good enough?

PATTIE: I think that it is actually a broader problem with development of digital technologies. All of the technologies that we use today whether it is maybe AI systems or whether it is social networking services and so on, they mostly have been designed and built by engineers, by teams that just consist of engineers and not people that come from very different backgrounds, for example, more social humanities backgrounds, et cetera.

One of the reasons that I was very excited to join the Media Lab as opposed to a computer science department is that it is very interdisciplinary. And we really recognize and try to emphasize that interdisciplinarity is extremely important in innovation, in creating things that ultimately will be successful and will be able to make a positive difference basically and a positive impact.

So that means involving not just engineers but also designers, people who can really think about making things fluid, seamless about how it integrates into workflow, and so on. But also people from humanities backgrounds, and social scientists, and so on. So I think it's important to have that broader perspective to make or to create technologies that ultimately are desirable and ultimately really improve our lives.

TROND: But, Pattie, take me inside of a week in the Media Lab. Because when you describe it this way, it sounds almost so intuitive and simple that I'm wondering why people need to travel to the Media Lab to learn this. Because if it was just simple to just hire a team with different skills, and it will happen, there surely is some other type of magic ingredient.

What does a week look like in your lab? How do you draw out the kind of creative energy...maybe it's helpful if you take Arnav Kapur's AlterEgo, which most people know as just that video that went viral. And they're like, imagining the future of computing with just this device where he's not even speaking, but he's kind of just basically controlling, it would seem, the computer with his jaw. Now, fantastic video; how does something like this come out of your lab?

PATTIE: So we are a very open laboratory. So, in addition to attracting creative, entrepreneurial people and really cultivating a very interdisciplinary team, we engage a lot in conversations, in discussions with others, with the outside world, which is actually pretty rare still for people in universities. [laughs] So, for example, we have member companies.

We have a consortium of companies that fund the Media Lab, and they, pre-COVID at least, come and visit on a daily basis. Every day we have at least ten different companies visiting to see the work, to engage in discussions, to give us feedback. They don't direct the work, but they can be critical. They can see opportunities for where to take it, and so on. And we engage in a very iterative type of style of work, where we quickly prototype something. Like in the case of AlterEgo, it looked pretty ridiculous the way it was glued together with some cardboard and other things that we could find in the lab. [laughs]

But we create these very early prototypes that are very clunky, don't work very well. But those make a certain future more visible. They envision what is possible or make it more concrete. And then we invite a lot of feedback from all of these visitors, from all of these people with different backgrounds. And they see opportunities for oh, maybe I would use it this way. Or maybe it's really exciting in that application domain, or I see this or that problem with the technology.

So that's really the technique that we pursue, attract a very diverse team of highly creative entrepreneurial people but from very different backgrounds, and engage in a lot of team innovation, and do very iterative types of design, making prototyping, and then getting feedback from really everyone, not just these companies that come and visit but our own families, and of course, the target users of the technologies that we build. So that's the secret sauce, so to speak, [laughs] or the secret to how Media Lab innovation works.

TROND: Take us back maybe to 2012 or something. And in the lab, you have two bright people; one is Rony Kubat, who also had a background from the Computer Science and AI Lab at MIT, but then had already come over to study with you. And then you had Natan Linder, who had industry background and had been already head of a Samsung lab in Israel. Now the two of them show up during their masters, I guess, and then ultimately PhDs but masters, I guess, in this context, and they start developing something.

Can you tell me a little bit about those early days, early conversations you had with them about what each of them were doing, and your reflections on to what extent some of the early work they did with you how that transpired into what now, 2014 I believe, turned into Tulip Interfaces? And now, in 2021 went on the Gartner calendar, essentially, as a manufacturing execution system.

And more broadly, aspirationally, it's a frontline operations platform that can transform the way that workers are working at the frontlines, augmenting them and really changing manufacturing as we know it today with a kind of a no-code system. So this was like fast forward 2012 to 2021. Where were they back then? What was it that you taught them specifically? What were they working on? And how did you work together?

PATTIE: What motivated this work initially was this whole realization, in 2012, that we were living in these two parallel worlds, and it's still very much the case. [laughs] We live in the physical world, and then there's this whole digital world with information about all the things around us in the physical world that we are engaged in and so on, the people we're meeting with, and so on.

And we realized that or we were frustrated really that these two types of experiences were not connected. For example, if I pick up a book, I can look at the pages, the beautiful pictures in the book, read the back cover to see what people have to say about it. But ideally, at that moment, I will also have access to the rating on Amazon and what others have said about that book or not because that's extremely relevant at that moment when I'm considering whether that book may be an interesting book for me to read.

So we were very interested in creating experiences that are more integrated, where our physical lives are more integrated with the digital information that exists about everything around us and all of our actions and experiences. So we experimented with different types of augmented reality systems to bridge that gap and to make the digital information and services available in the physical world.

So that's really where the work that Natan and Rony did and what led to Tulip where that started. They were experimenting with building systems that have an integrated camera and projector so that the machine can see what is happening and can project relevant information onto whatever it is looking at. So that people can get, for example, relevant reviews when they're looking at a product that they want to buy.

So we actually developed all sorts of prototypes to illustrate this vision of this integrated augmented reality. For example, at that time, together with Intel, we built up an example of a store that has the two integrated, that has physical products; I believe it was cameras. And then there was a projector system that would recognize what camera you were looking at or picking up, and it would give you additional information about it. So it would point out the features by actually pointing at the different buttons on the camera and what was so special about them, et cetera.

We also built an augmented desk for a learning context, for an educational context. And in all of these cases, we worked with partners, for example, for the education context to think about how this augmented reality could be used in the context of schools. We worked with Pearson, who's the leading developer of course books and school books, and so on.

We then also worked with Steelcase on how this augmented reality technology could be used on the manufacturing floor. How could it help people in real-time by giving them feedback about what they were doing, maybe giving them real-time instructions projected onto their workspace, or maybe alerting them that something wasn't done right or a step was forgotten, and so on?

And that work with Steelcase ultimately and with some other sponsors as well like GSK, for example, which does drug development, all of that led to the spin-off to Tulip being created as a company that can really realize that whole vision of an augmented manufacturing place where you can have real-time information provided. But you can also track the whole manufacturing floor in real-time and have very detailed data, and analytics, and intelligence about which steps may cause more errors or which steps in the process, say, take a lot of time, and so on. So you have this real-time insight also into the manufacturing floor that we've never had before.

TROND: It's fascinating that you picked this...that they picked this example and that you are kind of explaining it now. Because I want to give people the right sense of what it takes to produce an innovation that turns into a commercial, true product because I saw a version of the product you were explaining now in 2014, in the fall when I was at the Startup Exchange. And I was one of the first in their then Tulip lab with seven employees.

But that demo of something that had a camera and a sensor only this spring turned into what Tulip called their vision product. And it's only now coming to market. So here is arguably some of the brightest people working with you, a very experienced mentor, working from 2012 to a demo in 2014. But then they had to take all kinds of other things to market first, and only now, in 2021, is this coming out. I find that an incredible timeline and path.

PATTIE: Yeah, it's surprising to me as well, although I have seen it happen multiple times. We think that technology moves really fast. But then, in practice, for an invention like this to ultimately make a difference in the real world typically takes ten years or more. I have had that experience with other technologies that we've invented in the past. Actually, an earlier technology that we invented in our lab was recommendation systems that recommend a book to you because you also liked these other books or because people who also liked the books that you buy also bought this book that is being recommended to you.

We invented that technology in '94 [laughs] when browsers were just available. And we were talking a lot to Media Lab member companies about how exciting this would be and how it would personalize the whole online experience if you could get these recommendations from other people like you. And there was excitement among the member companies, but they were at that time saying, "Well, we're not sure that people are ultimately going to feel comfortable giving their credit cards over the internet to buy something. So it seems very exciting, and it's a great vision, but we don't see this happening."

[laughter]

That was companies like Blockbuster [laughs] and other companies that now are bankrupt, maybe because they didn't take this seriously enough. [laughs] But so because these larger companies were a little bit skeptical about this whole vision that we were portraying of online commerce and recommendations and so on, we started a company ourselves called Firefly in '94 and ultimately sold it to Microsoft actually in '98.

But we were just way too far ahead. We were too early. And most people weren't ready to buy things online. Most companies weren't ready to partner with us. And we actually sold a company in '98 at a time when briefly, everybody thought that internet commerce was dead, was not going to take off. A year later, [laughs] our company would have been ten times as much or worth ten times as much as what we sold it for.

So, unfortunately, we sold it at the wrong time when there was a lot of pessimism about...and it's hard to believe that now, [laughs], especially now during COVID, that everybody pretty much buys everything online. But yeah, back then in '98, that was not at all clear. And we were too early, basically. So in my experience, it always takes at least 10 to 15 years, even for a technology that seems ready to be deployed to ultimately make a difference in the real world.

TROND: Well, the digitalization of physical infrastructure like you started with is a different thing, though, and even more complicated than the trust to buy something online, which I guess is vaguely related to you have to trust that something abstract is actually going to have a consequence.

But Rony and Natan told me that they even basically slept over in factories and studied these workers for days and weeks on end, and I guess Tulip is still studying workers. It's not immediately obvious what is the contribution on the factory floor, is it? I mean, it's not as easy as to say, "We have this fancy digital thing that we're going to give you." But why is it so much more complicated?

PATTIE: Yeah, I think it's always complicated. [chuckles] And it is important to really understand the context, the actual context of where some technology is going to have to fit in. I remember very well when Rony and Natan were visiting the factories, and they would come back with amazing stories, to our minds, very primitive ways in which everything [laughs] was being done at that time, still a lot of use of paper records, for example, for collecting information.

So it was a big gap that had to be bridged [chuckles] really between the vision that we had of this totally connected manufacturing place with all of this real-time data, real-time instructions and advice, being able to also modify things and edit this whole digital layer or digital support system in real-time by the people on the floor, and the managers, and so on. There was really a big gap from that reality of paper-based systems in a very low-tech context to that vision that we had of this smart manufacturing floor.

TROND: And how far are we getting with this, and how quickly will it go now? Would you say that this has been a decade of exploration and a lot of these things have been sorted out? Or would you say some quick wins happened, and then some of the slower things they are just slow? Any kind of technology will take the time it takes to fully understand how you can contribute.

I guess I'm asking this in the context of another technology that a lot of people are putting a lot of hope in these days, especially perhaps during COVID, you know, robotics on the manufacturing floor and maybe the merging of AI or machine learning and robotics. How do you see these things?

How disruptive will any kind of digital device, or software system, or augmented system that should benefit workers how disruptive can these devices and systems become? And have we hit some sort of momentum, or is this still going to be kind of case-by-case basis, and the hype is just not going to be true in this domain?

PATTIE: I think we have to accept that progress necessarily is slow. [laughs] I mean, I think the potential is there. But in my experience, really reaching that potential involves learning a lot of hard lessons along the way, but progress is being made. It's just not as quick as we would like it to be. And I think the same will be true for this vision of smart manufacturing, including the use of robotics, which is even more challenging because you have moving parts, [laughs] which means that things break down quicker and that there are also more safety constraints and so on as well.

But yeah, progress will continue to be made. And I think it's very important for companies to engage with all of these new technologies, and to do experiments, and to start integrating some of these new technologies in their workplace, or you end up like the Blockbuster [laughs]example that I gave earlier where they said, "We'll deal with this later or when it becomes more important," and then they were bankrupt.

TROND: Well, it strikes me that you're not going to give me timelines because it depends on so many things. But if you look at the future of, I guess, cognitive enhancement more generally or certainly these immersive and sometimes wearable systems that you have been building for 30 years, you have an interesting role because you are, of course, inspiring a lot of hype just because the products you build are so fascinating, and they seem so simple.

But you are also combining this with being very careful about the predictions that are surrounding it. So tell me a little bit about what the future holds for these things. I mean, are we to expect more of these fascinating devices coming on market, or are you exploring a lot more of those in your lab right now?

PATTIE: Oh yeah.

TROND: Where is it at the moment on the experimental stage?

PATTIE: There's never a shortage of interesting new ideas for us to work on. I always have way too many or more than I have students to work on them. [laughs] But one area that we are exploring in the lab right now is we want to go beyond systems that help people with providing information. The focus on digital technologies, whether it is laptops, or watches, or smartphones, has been primarily on communication and also the system giving you information.

And with the work that we talked about so far today, the focus was on giving them that information integrated into whatever they are doing so that they don't have to try to juggle between the physical and then the digital information that may be relevant to whatever physical stuff somebody is doing. But we're trying now to go beyond systems that give you information and are interested in looking at how digital devices can help people with issues such as attention, motivation, memory, learning, grit even, creativity.

We think that given that all of us are now sort of forever after cyborgs, we always have technology with us. We have our smartphones never far [laughs] away from our body. Many of us wear a smartwatch as well. And so we have this opportunity now to use these systems to help people with a lot more than just giving them access to information.

The systems increasingly have sensors integrated that can sense what the person is doing, where they are, maybe even what their heart rate is, and whether they are maybe a little bit anxious at the moment or not, or maybe the opposite. Maybe they're too sleepy; they're not engaged.

So increasingly, systems will have a better sense like that of the state of a person, the cognitive state of a person, and will help the person with being in the state that they want to be in. For example, we've been building glasses that have built-in sensors for sensing brainwave activity as well as for sensing eye movements. And that pair of glasses it's called the AttentivU project.

It can actually give you feedback about your own attention level. Are you being highly attentive right now? Or are you being distracted? Are you fatigued? And so on. And we use that information to help a person to be aware of the fact maybe that a driver of a truck should be taking a break because they're too fatigued, or it can help a person who's listening to a lecture be more attentive because the system can tell them when their attention is waning.

So we think that this is an exciting new direction to really go beyond just giving a person information about whatever job they're doing, or whatever they're working on, or are thinking about, or doing, but going beyond that and helping them with those skills that are really important for being successful in life that all of us struggle with, and that all of us keep having to work on.

TROND: Fascinating. That's fascinating. I want to ask you what is your goal with all of these activities? Because you are an innovator, but innovators are always motivated. Good innovators are always motivated by something. What is it ultimately that you have been trying to achieve over these years?

PATTIE: I really want to help people. [laughs] I did study computer science and artificial intelligence. But my goal is not to create smarter, more capable machines or algorithms. I ultimately want to help people with machines, with AI. I want to enable them to live their best lives and to grow and learn and ultimately become the person that they would like to be.

TROND: So you have a very optimistic view on a future that a lot of people are scared about right now. Some people might be scared about AI. They might be scared about what they're seeing around them. How do you maintain this very optimistic vision? Is it because you feel like you have agency? You get clever students come in and work on your ideas.

I guess I'm just trying to say that usually, I would ask people what is the best way to stay up to date and kind of model what you're doing? And the obvious thing would be they should try and come and apply and come to your lab. Now, some people will achieve that, not very many, right? It's a small space, so there are limits.

PATTIE: [laughs] [crosstalk 43:43]

TROND: The other advice would be to pay to get to the Media Lab and become a corporate sponsor; that seems to be another avenue. But do you have any other less obvious ways that people can emanate some of this spirit that I think you...because you're sharing an entire approach to how to understand technology, how to develop technology, but also a vision of what technology should be doing for us. You kind of have a philosophy. You told me a philosophy with a small p about technology. How should people try to learn more about it, engage with that kind of philosophy?

PATTIE: Yeah, I do think it is the role of the Media Lab to be optimistic really and to see the potential of emerging technologies in improving people's lives. That is really sort of our unique focus among all university research laboratories. We look at emerging technologies, and we try to be positive thinkers or optimistic thinkers in terms of how those technologies can ultimately empower people to improve their own lives, their communities, and their environment, the natural world around them as well.

We try not to be naive, [laughs] in that quest at the same time. And we are very much aware that all of the powerful technologies that we work on can be abused, can be used in very negative ways as well. But I think that that is ultimately not a reason not to engage in these endeavors. Basically, we try to invent the future that we want to live in, [laughs] or that's really what we are working on.

And we try to be inclusive in that process by, again, not just involving the students and researchers in the lab but really the target communities like people on a manufacturing floor and how do they want to work with AI, and robotics, and augmented reality, et cetera? So we basically involve the target users, companies that are involved in a particular sector, and so on as well. And so yeah, I think that there are many opportunities really for people to be involved.

I would also like to say that, especially now with COVID, all laboratories have become much more open and, for example, lecture series, showcases, virtual open houses, and so on. There are no limits to how many people can attend because it's all [laughs] online anyway these days. So it's actually nice that that has opened up the laboratory more and makes it possible for more people to get involved, to be part of conversations, to listen to talks, see demonstrations, and so on.

TROND: That's fascinating. And I think just in closing, you mentioned this acronym that's typically used in psychological studies, the WEIRD acronym, Western, Educated, Industrialized, Rich, and Democratic. And it seems to me that that is a very, very specific user group, but it is far from the only one. So maybe in closing, my last question would be, how does one, you know, because others might be developing technology on other continents or other places.

How do you avoid this bias of jumping into a lane that other people have created that is this lane? It's maybe demos from Western labs. It's use cases in highly industrialized factories or whatever it is or created for the New York Fifth Avenue consumer market. Those are not the only technologies we should be building. So how do we do it otherwise?

PATTIE: Yes, I fully agree. And meanwhile, today, I talked about my work. And my work is indeed mostly focused on the Western developed world and technologies that might be available here. There's a lot of work happening at the Media Lab with other communities, both within the United States, less fortunate communities, maybe than the ones that many of my technologies are designed for.

There's a lot of work, for example, with people in Africa on use of different technologies. So we try to...maybe we cannot develop technologies for everyone, [laughs] but we try to be explicit about who some technologies are designed for and not assume that they would generally be usable. And we try to work with the target communities that they are designed for. And definitely, we're not exclusively working with or designing technologies for the Western, richer world.

TROND: Well, thank you so much, Pattie. This has been very enlightening. It turns out that advanced technology is complicated and slower, but perhaps more sustainable when it's developed that way. And that's an interesting lesson. Thank you so much.

PATTIE: Thank you. It was a pleasure.

TROND: You have just listened to Episode 24 of the Augmented Podcast with host Trond Arne Undheim. The topic was Emerging Interfaces for Human Augmentation. And our guest was Pattie Maes, Professor at the MIT Media Lab.

In this conversation, we talked about augmenting people instead of using or making smarter machines and enabling people to perform better through fluid, interactive, immersive, and wearable systems that are easy to use, developing new form factors, and much more.

My takeaway is that augmenting people is far more complex than developing a technology or even experimenting with form factors. Instead, there's a whole process to exploring what humans are all about, discovering opportunities for augmentation, and tweaking it in dialogue with users. The Media Lab's approach is work intensive, but when new products make it out of there, they tend to extend a human function as opposed to becoming just a new gadget. Thanks for listening.

If you liked the show, subscribe at augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like Episode 19: Machine Learning in Manufacturing, Episode 7: Work of the Future, or Episode 13: Get Manufacturing Superpowers.

Augmented — industrial conversations.

Special Guest: Pattie Maes.

]]> Episode 86: Augmenting Industry: Reflections on Season 2 https://www.augmentedpodcast.co/86 6a91e750-869c-4a5f-8a55-7f7d73c8fced Wed, 29 Jun 2022 00:00:00 -0400 Tulip full 2 Tulip 25:21 no Welcome to episode #86 of the Augmented Podcast (@AugmentedPod (https://twitter.com/AugmentedPod)). Today's episode will be a reflection on Season 2. Join host and futurist Trond Arne Undheim (@trondau (https://twitter.com/trondau)) as he reflects on season 2 of the Augmented podcast, diving into a few highlights from the season. Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau (https://twitter.com/trondau)), and presented by Tulip Interfaces (@tulipinterfaces (https://twitter.com/tulipinterfaces)), the frontline operations platform. In Season 2 we honed in, covering a specific topics relevant to manufacturing, such as marketing, frontline operations, reshoring, digital lean, startups, supply chains, pricing strategies, the manufacturing software market workers, the low code/no- code issue, diagnostic manufacturing, operational data, life science manufacturing systems, the industrial tech transformation outlook, the future factory, the evolution of lean, and industrial interoperability. As you can see, these ranged from technical topics to HR to investing to management principles--all of which go into operating and innovating in manufacturing and industrial tech. Guests featured in this episode: Joe Sullivan (@sullivan_joe (https://twitter.com/sullivan_joe)), host of The Manufacturing Executive podcast and founder of Gorilla 76 (@gorilla76 (https://twitter.com/gorilla76)) Lydia M. Di Liello (@LydiaDiLiello (https://twitter.com/LydiaDiLiello)), CEO and founder of Capital Pricing Consultants, and co-host of The WAM Podcast: Empowering Women in Manufacturing and Business. (@wam_podcast (https://twitter.com/wam_podcast)) Yossi Sheffi (@YossiSheffi (https://twitter.com/YossiSheffi)), Director, MIT Center for Transporation and Logistics (@MITSupplyChain (https://twitter.com/MITSupplyChain)) Harry C. Moser (@reshorenow (https://twitter.com/reshorenow)) founder and President of the Reshoring Initiative Dr. Gunter Beitinger (@beitgugb (https://twitter.com/beitgug)) (@Siemens (https://twitter.com/Siemens)) SVP of Manufacturing at Siemens AG, Head of Factory Digitalization and Head of Product Carbon Footprint/SiGreen Thanks for listening. If you like the show subscribe to augmentedpodcast. co or on your preferred podcast player. And rate us with 5 stars. If so, let us know by messaging us your thoughts. Hopefully, you'll find something awesome in this show or in other episodes. Please, if you do, let us know by messaging us. We would love to share your thoughts with other listeners. The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co (https://tulip.co/) Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: https://www.linkedin.com/company/augmentedpod Facebook: https://www.facebook.com/AugmentedPodcast/ Twitter: https://twitter.com/AugmentedPod YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ See you next time. Augmented--industrial conversations that matter. Special Guests: Dr. Gunter Beitinger, Harry C. Moser, Joe Sullivan, Lydia M. Di Liello, and Yossi Sheffi. Augmentation, Digital Lean, Lean Manufacturing, Industrial Technology, Industry, Augmented Podcast, Digitalization, Industrial Conversations, Sales, Digital Factory, Industrial Manufacturing, Manufacturing, Reshoring, Supply Chain, China Plus One, China, Germany, European comission, Industrial Pricing, Marketing, The Marketing Executive Podcast, Joe Sullivan, Yossi Sheffi, Global Pricing Strategies, Supply Chain Optimization, Optimization, Digital Transformation, Lydia M. Die Liello, Reshoring, Reshoring Initiative, Offshore, Harry Moser, Covid-19, Pandemic, Kissinger, MIT Center for Transportation and Logistics Welcome to episode #86 of the Augmented Podcast (@AugmentedPod). Today's episode will be a reflection on Season 2. Join host and futurist Trond Arne Undheim (@trondau) as he reflects on season 2 of the Augmented podcast, diving into a few highlights from the season.

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), and presented by Tulip Interfaces (@tulipinterfaces), the frontline operations platform.

In Season 2 we honed in, covering a specific topics relevant to manufacturing, such as marketing, frontline operations, reshoring, digital lean, startups, supply chains, pricing strategies, the manufacturing software market workers, the low code/no- code issue, diagnostic manufacturing, operational data, life science manufacturing systems, the industrial tech transformation outlook, the future factory, the evolution of lean, and industrial interoperability. As you can see, these ranged from technical topics to HR to investing to management principles--all of which go into operating and innovating in manufacturing and industrial tech.

Guests featured in this episode:

Joe Sullivan (@sullivan_joe), host of The Manufacturing Executive podcast and founder of Gorilla 76 (@gorilla76)
Lydia M. Di Liello (@LydiaDiLiello), CEO and founder of Capital Pricing Consultants, and co-host of The WAM Podcast: Empowering Women in Manufacturing and Business. (@wam_podcast)
Yossi Sheffi (@YossiSheffi), Director, MIT Center for Transporation and Logistics (@MITSupplyChain)
Harry C. Moser (@reshorenow) founder and President of the Reshoring Initiative
Dr. Gunter Beitinger (@beitgugb) (@Siemens) SVP of Manufacturing at Siemens AG, Head of Factory Digitalization and Head of Product Carbon Footprint/SiGreen

Thanks for listening. If you like the show subscribe to augmentedpodcast. co or on your preferred podcast player. And rate us with 5 stars. If so, let us know by messaging us your thoughts. Hopefully, you'll find something awesome in this show or in other episodes. Please, if you do, let us know by messaging us. We would love to share your thoughts with other listeners.

The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co

Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guests: Dr. Gunter Beitinger, Harry C. Moser, Joe Sullivan, Lydia M. Di Liello, and Yossi Sheffi.

]]> Welcome to episode #86 of the Augmented Podcast (@AugmentedPod). Today's episode will be a reflection on Season 2. Join host and futurist Trond Arne Undheim (@trondau) as he reflects on season 2 of the Augmented podcast, diving into a few highlights from the season.

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), and presented by Tulip Interfaces (@tulipinterfaces), the frontline operations platform.

In Season 2 we honed in, covering a specific topics relevant to manufacturing, such as marketing, frontline operations, reshoring, digital lean, startups, supply chains, pricing strategies, the manufacturing software market workers, the low code/no- code issue, diagnostic manufacturing, operational data, life science manufacturing systems, the industrial tech transformation outlook, the future factory, the evolution of lean, and industrial interoperability. As you can see, these ranged from technical topics to HR to investing to management principles--all of which go into operating and innovating in manufacturing and industrial tech.

Guests featured in this episode:

Joe Sullivan (@sullivan_joe), host of The Manufacturing Executive podcast and founder of Gorilla 76 (@gorilla76)
Lydia M. Di Liello (@LydiaDiLiello), CEO and founder of Capital Pricing Consultants, and co-host of The WAM Podcast: Empowering Women in Manufacturing and Business. (@wam_podcast)
Yossi Sheffi (@YossiSheffi), Director, MIT Center for Transporation and Logistics (@MITSupplyChain)
Harry C. Moser (@reshorenow) founder and President of the Reshoring Initiative
Dr. Gunter Beitinger (@beitgugb) (@Siemens) SVP of Manufacturing at Siemens AG, Head of Factory Digitalization and Head of Product Carbon Footprint/SiGreen

Thanks for listening. If you like the show subscribe to augmentedpodcast. co or on your preferred podcast player. And rate us with 5 stars. If so, let us know by messaging us your thoughts. Hopefully, you'll find something awesome in this show or in other episodes. Please, if you do, let us know by messaging us. We would love to share your thoughts with other listeners.

The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co

Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guests: Dr. Gunter Beitinger, Harry C. Moser, Joe Sullivan, Lydia M. Di Liello, and Yossi Sheffi.

]]> Episode 83: Factory Journalism https://www.augmentedpodcast.co/83 929be604-8256-4834-b020-30291cd3dcf3 Wed, 15 Jun 2022 12:00:00 -0400 Tulip full 2 Tulip 40:50 no This week on the podcast, (@AugmentedPod (https://twitter.com/AugmentedPod)) we have Michelle Segrest, journalist, content creator, and owner of Navigate Content, Inc. (@michellesegrest (https://twitter.com/michellesegrest)) Futurist Trond Undheim hosts (@trondau (https://twitter.com/trondau)), this is episode #83 of Season 2 and the topic is: Factory Journalism. Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim, and presented by Tulip, the frontline operations platform. <b>Trond's takeaway</b>: Factories are enormously diverse depending on industry country, region, and they also change over time. More importantly, they are thriving in a way that the public doesn't always appreciate. So getting inside a few factories from time to time might be the best service you could do yourself or for your kids to reorient yourself toward the importance of manufacturing or the important activity of making things, which has not gone away just because of the digital revolution. Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like episode #79 The Future Factory (https://www.augmentedpodcast.co/79). Hopefully you'll find something awesome in these or in other episodes. And if so, do let us know by messaging us, we would love to share your thoughts with other listeners. The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: https://www.linkedin.com/company/augmentedpod Facebook: https://www.facebook.com/AugmentedPodcast/ Twitter: https://twitter.com/AugmentedPod YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ See you next time. Augmented--industrial conversations that matter. Special Guest: Michelle Segrest . Journalism, Content Creator, Future of Work, Manufacturing This week on the podcast, (@AugmentedPod) we have Michelle Segrest, journalist, content creator, and owner of Navigate Content, Inc. (@michellesegrest) Futurist Trond Undheim hosts (@trondau), this is episode #83 of Season 2 and the topic is: Factory Journalism.

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim, and presented by Tulip, the frontline operations platform.

Trond's takeaway: Factories are enormously diverse depending on industry country, region, and they also change over time. More importantly, they are thriving in a way that the public doesn't always appreciate. So getting inside a few factories from time to time might be the best service you could do yourself or for your kids to reorient yourself toward the importance of manufacturing or the important activity of making things, which has not gone away just because of the digital revolution.

Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like episode #79 The Future Factory. Hopefully you'll find something awesome in these or in other episodes. And if so, do let us know by messaging us, we would love to share your thoughts with other listeners.

The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guest: Michelle Segrest .

]]> This week on the podcast, (@AugmentedPod) we have Michelle Segrest, journalist, content creator, and owner of Navigate Content, Inc. (@michellesegrest) Futurist Trond Undheim hosts (@trondau), this is episode #83 of Season 2 and the topic is: Factory Journalism.

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim, and presented by Tulip, the frontline operations platform.

Trond's takeaway: Factories are enormously diverse depending on industry country, region, and they also change over time. More importantly, they are thriving in a way that the public doesn't always appreciate. So getting inside a few factories from time to time might be the best service you could do yourself or for your kids to reorient yourself toward the importance of manufacturing or the important activity of making things, which has not gone away just because of the digital revolution.

Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like episode #79 The Future Factory. Hopefully you'll find something awesome in these or in other episodes. And if so, do let us know by messaging us, we would love to share your thoughts with other listeners.

The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guest: Michelle Segrest .

]]> Episode 84: The Evolution of Lean https://www.augmentedpodcast.co/84 5df9c667-22ea-44b3-9d24-a7e127543e16 Tue, 07 Jun 2022 16:00:00 -0400 Tulip full 2 Tulip 49:17 no This week on the podcast, (@AugmentedPod (https://twitter.com/AugmentedPod)) we have Torbjørn Netland, Chair of Production, Operations Management at the top Swiss university, ETH Zürich, and co-founder of Ethon AI (@tnetland (https://twitter.com/tnetland)) (@eth (https://twitter.com/eth)) (@ethon_AI (https://twitter.come/@ethon_AI)). Futurist Trond Undheim hosts (@trondau (https://twitter.com/trondau)), this is episode #84 of Season 2 and the topic is: The Evoltion of Lean. Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim, and presented by Tulip, the frontline operations platform. <b>Trond's takeaway</b>: Lean might be an ever-evolving concept centered around how to best improve industrial performance. The orthodoxy around what it means is not helpful yet clarity about clear objectives and tactics is important. The role of technology in Lean is controversial. But one thing is for certain, Lean is primary to technology. Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like Episode #21: Lean Manufacturing in the USA (https://augmented.fireside.fm/49) with guest Karl Wadensten, who is the CEO of VIBCO. Hopefully, you'll find something awesome in these or other episodes. If you like what you hear, let us know by messaging us, we would love to share your thoughts with other listeners. The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: https://www.linkedin.com/company/augmentedpod Facebook: https://www.facebook.com/AugmentedPodcast/ Twitter: https://twitter.com/AugmentedPod YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ See you next time. Augmented--industrial conversations that matter. Special Guest: Torbjørn Netland. Lean, Digital Lean, Lean Manufacturing, Future of Work This week on the podcast, (@AugmentedPod) we have Torbjørn Netland, Chair of Production, Operations Management at the top Swiss university, ETH Zürich, and co-founder of Ethon AI (@tnetland) (@eth) (@ethon_AI). Futurist Trond Undheim hosts (@trondau), this is episode #84 of Season 2 and the topic is: The Evoltion of Lean.

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim, and presented by Tulip, the frontline operations platform.

Trond's takeaway: Lean might be an ever-evolving concept centered around how to best improve industrial performance. The orthodoxy around what it means is not helpful yet clarity about clear objectives and tactics is important. The role of technology in Lean is controversial. But one thing is for certain, Lean is primary to technology.

Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like Episode #21: Lean Manufacturing in the USA with guest Karl Wadensten, who is the CEO of VIBCO. Hopefully, you'll find something awesome in these or other episodes. If you like what you hear, let us know by messaging us, we would love to share your thoughts with other listeners.

The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guest: Torbjørn Netland.

]]> This week on the podcast, (@AugmentedPod) we have Torbjørn Netland, Chair of Production, Operations Management at the top Swiss university, ETH Zürich, and co-founder of Ethon AI (@tnetland) (@eth) (@ethon_AI). Futurist Trond Undheim hosts (@trondau), this is episode #84 of Season 2 and the topic is: The Evoltion of Lean.

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim, and presented by Tulip, the frontline operations platform.

Trond's takeaway: Lean might be an ever-evolving concept centered around how to best improve industrial performance. The orthodoxy around what it means is not helpful yet clarity about clear objectives and tactics is important. The role of technology in Lean is controversial. But one thing is for certain, Lean is primary to technology.

Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like Episode #21: Lean Manufacturing in the USA with guest Karl Wadensten, who is the CEO of VIBCO. Hopefully, you'll find something awesome in these or other episodes. If you like what you hear, let us know by messaging us, we would love to share your thoughts with other listeners.

The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guest: Torbjørn Netland.

]]> Episode 79: The Future Factory https://www.augmentedpodcast.co/79 ff570113-af90-4525-af9c-c397dc41f3ab Tue, 31 May 2022 14:00:00 -0400 Tulip full 2 Tulip 42:02 no This week on the podcast, (@AugmentedPod (https://twitter.com/AugmentedPod)) we have Dr. Gunter Beitinger, SVP of Manufacturing at Siemens AG joining us for a conversation about the digital transformation of the factory floor. Dr. Gunter is also the Head of Factory Digitalization and Head of Product Carbon Footprint/SiGreen (@beitgugb (https://twitter.com/beitgug)) (@Siemens (https://twitter.com/Siemens)). Futurist Trond Undheim hosts (@trondau (https://twitter.com/trondau)), this is episode #79 of Season 2 and the topic is: The Future Factory. Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim, and presented by Tulip, the frontline operations platform. <b>Trond's takeaway</b>: It is pretty clear that the factory of the future will look different from that of the past but what's less clear is the path to get there and what role digitalization will play in getting us there. What does seem clear is that we still need creative heads. We need people to produce the needed innovations and machines to hum, along with to the human beat, as opposed to the other way around. Thanks for listening. If you like the show, subscribe at augmentedpodcast.co or your preferred podcast, and rate us with five stars. If you liked this episode, you might also like Episode #21: The Future of Digital in Manufacturing (https://augmented.fireside.fm/21). Hopefully, you'll find something awesome in this show or in other episodes. Please, if you do let us know by messaging us. We would love to share your thoughts with other listeners. The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: https://www.linkedin.com/company/augmentedpod Facebook: https://www.facebook.com/AugmentedPodcast/ Twitter: https://twitter.com/AugmentedPod YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ See you next time. Augmented--industrial conversations that matter. Special Guest: Dr. Gunter Beitinger. Digitalization, Future Factory, Manufacturing, Lean Manufacturing This week on the podcast, (@AugmentedPod) we have Dr. Gunter Beitinger, SVP of Manufacturing at Siemens AG joining us for a conversation about the digital transformation of the factory floor. Dr. Gunter is also the Head of Factory Digitalization and Head of Product Carbon Footprint/SiGreen (@beitgugb) (@Siemens). Futurist Trond Undheim hosts (@trondau), this is episode #79 of Season 2 and the topic is: The Future Factory.

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim, and presented by Tulip, the frontline operations platform.

Trond's takeaway: It is pretty clear that the factory of the future will look different from that of the past but what's less clear is the path to get there and what role digitalization will play in getting us there. What does seem clear is that we still need creative heads. We need people to produce the needed innovations and machines to hum, along with to the human beat, as opposed to the other way around.

Thanks for listening. If you like the show, subscribe at augmentedpodcast.co or your preferred podcast, and rate us with five stars. If you liked this episode, you might also like Episode #21: The Future of Digital in Manufacturing.

Hopefully, you'll find something awesome in this show or in other episodes. Please, if you do let us know by messaging us. We would love to share your thoughts with other listeners.

The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guest: Dr. Gunter Beitinger.

]]> This week on the podcast, (@AugmentedPod) we have Dr. Gunter Beitinger, SVP of Manufacturing at Siemens AG joining us for a conversation about the digital transformation of the factory floor. Dr. Gunter is also the Head of Factory Digitalization and Head of Product Carbon Footprint/SiGreen (@beitgugb) (@Siemens). Futurist Trond Undheim hosts (@trondau), this is episode #79 of Season 2 and the topic is: The Future Factory.

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim, and presented by Tulip, the frontline operations platform.

Trond's takeaway: It is pretty clear that the factory of the future will look different from that of the past but what's less clear is the path to get there and what role digitalization will play in getting us there. What does seem clear is that we still need creative heads. We need people to produce the needed innovations and machines to hum, along with to the human beat, as opposed to the other way around.

Thanks for listening. If you like the show, subscribe at augmentedpodcast.co or your preferred podcast, and rate us with five stars. If you liked this episode, you might also like Episode #21: The Future of Digital in Manufacturing.

Hopefully, you'll find something awesome in this show or in other episodes. Please, if you do let us know by messaging us. We would love to share your thoughts with other listeners.

The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guest: Dr. Gunter Beitinger.

]]> Episode 77: Industrial Tech Transformation Outlook https://www.augmentedpodcast.co/77 37272c0d-a637-4db8-a354-2d13c0e2cfb0 Wed, 18 May 2022 11:00:00 -0400 Tulip full 2 Tulip 53:49 no This week on the podcast, (@AugmentedPod (https://twitter.com/AugmentedPod)) we have Andrew Obin, the Managing Director with Bank of America Securities Equity Research. In this conversation, futurist Trond Undheim (@trondau (https://twitter.com/trondau)) and his guest, Andrew discuss Wall Street's track record for digital transformation, where investments are made, and finally, Wall Street's tech trajectory. This is Episode #77 of Season 2 and the topic is: Industrial Tech Transformation Outlook. Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim, and presented by Tulip, the frontline operations platform. <b>Trond's takeaway</b>: Wall Street's track record for digital transformation isn't necessarily good because these processes are complex. But on the other hand, firms that exceed can command a premium and can forge ahead. The tech trajectory is interesting to watch as digital progress. Isn't a property of only tech companies anymore as that truth sinks in it will change by your actions as well. Thanks for listening. If you like the show, subscribe at Augmented podcast.com or your preferred podcast, and rate us with five stars. If you liked this episode, you might also like Episode #21: The Future of Digital in Manufacturing (https://augmented.fireside.fm/21). Hopefully, you'll find something awesome in this show or in other episodes. Please, if you do let us know by messaging us. We would love to share your thoughts with other listeners. The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: https://www.linkedin.com/company/augmentedpod Facebook: https://www.facebook.com/AugmentedPodcast/ Twitter: https://twitter.com/AugmentedPod YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ See you next time. Augmented--industrial conversations that matter. Special Guest: Andrew Obin. Digital Transformation, Lean, Equity, Wallstreet, Technology This week on the podcast, (@AugmentedPod) we have Andrew Obin, the Managing Director with Bank of America Securities Equity Research. In this conversation, futurist Trond Undheim (@trondau) and his guest, Andrew discuss Wall Street's track record for digital transformation, where investments are made, and finally, Wall Street's tech trajectory. This is Episode #77 of Season 2 and the topic is: Industrial Tech Transformation Outlook.

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim, and presented by Tulip, the frontline operations platform.

Trond's takeaway: Wall Street's track record for digital transformation isn't necessarily good because these processes are complex. But on the other hand, firms that exceed can command a premium and can forge ahead. The tech trajectory is interesting to watch as digital progress. Isn't a property of only tech companies anymore as that truth sinks in it will change by your actions as well.

Thanks for listening. If you like the show, subscribe at Augmented podcast.com or your preferred podcast, and rate us with five stars. If you liked this episode, you might also like Episode #21: The Future of Digital in Manufacturing.

Hopefully, you'll find something awesome in this show or in other episodes. Please, if you do let us know by messaging us. We would love to share your thoughts with other listeners.

The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guest: Andrew Obin.

]]> This week on the podcast, (@AugmentedPod) we have Andrew Obin, the Managing Director with Bank of America Securities Equity Research. In this conversation, futurist Trond Undheim (@trondau) and his guest, Andrew discuss Wall Street's track record for digital transformation, where investments are made, and finally, Wall Street's tech trajectory. This is Episode #77 of Season 2 and the topic is: Industrial Tech Transformation Outlook.

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim, and presented by Tulip, the frontline operations platform.

Trond's takeaway: Wall Street's track record for digital transformation isn't necessarily good because these processes are complex. But on the other hand, firms that exceed can command a premium and can forge ahead. The tech trajectory is interesting to watch as digital progress. Isn't a property of only tech companies anymore as that truth sinks in it will change by your actions as well.

Thanks for listening. If you like the show, subscribe at Augmented podcast.com or your preferred podcast, and rate us with five stars. If you liked this episode, you might also like Episode #21: The Future of Digital in Manufacturing.

Hopefully, you'll find something awesome in this show or in other episodes. Please, if you do let us know by messaging us. We would love to share your thoughts with other listeners.

The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guest: Andrew Obin.

]]> Episode 80: The Augmenting Power of Operational Data https://www.augmentedpodcast.co/80 88f91950-c20a-4c08-94a1-4af16574eb8b Wed, 11 May 2022 09:00:00 -0400 Tulip full 2 Tulip 28:16 no This week on Season 2 of the Augmented Podcast (@AugmentedPod (https://twitter.com/AugmentedPod)), Rony Kubat, CTO, and Cofounder of Tulip Interfaces (@tulipinterfaces (https://twitter.com/tulipinterfaces)) (@kubat (https://twitter.com/kubat)), joins futurist Trond Undheim (@trondau (https://twitter.com/trondau)) in a conversation about how operational data can be augmented using machine intelligence coupled with human interpretation. Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau (https://twitter.com/trondau)), and presented by Tulip, the frontline operations platform. <b>Trond's takeaway:</b> The power of capturing both manual and machine processes in manufacturing comes when you start to be able to connect silos of shop data and shop floor data, to get a time series of the data attached to the product. It is not necessarily easy but when you achieve it, you have a great starting point for a true understanding of the manufacturing process. Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like episode 81 Predictive to Diagnostic Manufacturing Augmentation which you can find at Augmented podcast.co/81. Hopefully, you'll find something awesome in these or in other episodes. Please, if you do let us know by messaging us, we would love to share your thoughts with other listeners. The Augmented podcast is created in association with. The frontline operations platform connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: https://www.linkedin.com/company/augmentedpod Facebook: https://www.facebook.com/AugmentedPodcast/ Twitter: https://twitter.com/AugmentedPod YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ See you next time. Augmented--industrial conversations that matter. Special Guest: Rony Kubat. Tulip, Operational Data, Shop Data, Augmentation, Machine Intelligence This week on Season 2 of the Augmented Podcast (@AugmentedPod), Rony Kubat, CTO, and Cofounder of Tulip Interfaces (@tulipinterfaces) (@kubat), joins futurist Trond Undheim (@trondau) in a conversation about how operational data can be augmented using machine intelligence coupled with human interpretation.

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), and presented by Tulip, the frontline operations platform.

Trond's takeaway: The power of capturing both manual and machine processes in manufacturing comes when you start to be able to connect silos of shop data and shop floor data, to get a time series of the data attached to the product. It is not necessarily easy but when you achieve it, you have a great starting point for a true understanding of the manufacturing process.

Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like episode 81 Predictive to Diagnostic Manufacturing Augmentation which you can find at Augmented podcast.co/81.

Hopefully, you'll find something awesome in these or in other episodes. Please, if you do let us know by messaging us, we would love to share your thoughts with other listeners. The Augmented podcast is created in association with. The frontline operations platform connects the people, machines, devices, and the systems used in a production or logistics process in a physical location.

The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guest: Rony Kubat.

]]> This week on Season 2 of the Augmented Podcast (@AugmentedPod), Rony Kubat, CTO, and Cofounder of Tulip Interfaces (@tulipinterfaces) (@kubat), joins futurist Trond Undheim (@trondau) in a conversation about how operational data can be augmented using machine intelligence coupled with human interpretation.

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), and presented by Tulip, the frontline operations platform.

Trond's takeaway: The power of capturing both manual and machine processes in manufacturing comes when you start to be able to connect silos of shop data and shop floor data, to get a time series of the data attached to the product. It is not necessarily easy but when you achieve it, you have a great starting point for a true understanding of the manufacturing process.

Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like episode 81 Predictive to Diagnostic Manufacturing Augmentation which you can find at Augmented podcast.co/81.

Hopefully, you'll find something awesome in these or in other episodes. Please, if you do let us know by messaging us, we would love to share your thoughts with other listeners. The Augmented podcast is created in association with. The frontline operations platform connects the people, machines, devices, and the systems used in a production or logistics process in a physical location.

The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guest: Rony Kubat.

]]> Episode 78: Life Science Manufacturing Systems https://www.augmentedpodcast.co/78 d71ade28-4086-4045-9b9d-4ec1f33ac854 Wed, 04 May 2022 14:00:00 -0400 Tulip full 2 Tulip 39:42 no Incoming! This week's episode of the Augmented Podcast (@AugmentedPod (https://twitter.com/AugmentedPod)) features a conversation with futurist Trond Undheim (@trondau (https://twitter.com/trondau)) and Dr. Gilad Langer, Manufacturing Practice Lead at Tulip (@tulipinterfaces (https://twitter.com/tulipinterfaces)). In this conversation, we talk about the evolution, the experiences, the challenges, and the future opportunities of life science manufacturing systems. This is episode 78 of Season Two and the topic is: "Life Science Manufacturing Systems." Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau (https://twitter.com/trondau)), and presented by Tulip, the frontline operations platform. <b>Trond's takeaway:</b> Life sciences are challenging: the traditional paradigm of industrial techniques. Bio-manufacturing in particular poses challenges to many existing systems. As such, the industry's work with ISP's pharma 4.0 initiative is bearing fruit. However, the dialogue with regulatory authorities still seems to be one the industry is trying to educate governments on. Nevertheless, once governments get it and are willing to adapt regulations, we might see even more rapid advances given the importance and scope of the new manufacturing techniques that are opening up and await regulatory approval. Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast app and rate us with five stars. If you liked this episode, you might also like episode 31 Pharma 4.0 (https://www.augmentedpodcast.co/pharma-40/) with Michelle Vuolo, who is a quality practice leader. The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: https://www.linkedin.com/company/augmentedpod Facebook: https://www.facebook.com/AugmentedPodcast/ Twitter: https://twitter.com/AugmentedPod YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ See you next time. Augmented--industrial conversations that matter. Special Guest: Dr. Gilad Langer. Tulip, Science Manufacturing Systems, Life Sciences Incoming! This week's episode of the Augmented Podcast (@AugmentedPod) features a conversation with futurist Trond Undheim (@trondau) and Dr. Gilad Langer, Manufacturing Practice Lead at Tulip (@tulipinterfaces). In this conversation, we talk about the evolution, the experiences, the challenges, and the future opportunities of life science manufacturing systems. This is episode 78 of Season Two and the topic is: "Life Science Manufacturing Systems."

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), and presented by Tulip, the frontline operations platform.

Trond's takeaway: Life sciences are challenging: the traditional paradigm of industrial techniques. Bio-manufacturing in particular poses challenges to many existing systems. As such, the industry's work with ISP's pharma 4.0 initiative is bearing fruit. However, the dialogue with regulatory authorities still seems to be one the industry is trying to educate governments on. Nevertheless, once governments get it and are willing to adapt regulations, we might see even more rapid advances given the importance and scope of the new manufacturing techniques that are opening up and await regulatory approval.

Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast app and rate us with five stars. If you liked this episode, you might also like episode 31 Pharma 4.0 with Michelle Vuolo, who is a quality practice leader.

The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guest: Dr. Gilad Langer.

]]> Incoming! This week's episode of the Augmented Podcast (@AugmentedPod) features a conversation with futurist Trond Undheim (@trondau) and Dr. Gilad Langer, Manufacturing Practice Lead at Tulip (@tulipinterfaces). In this conversation, we talk about the evolution, the experiences, the challenges, and the future opportunities of life science manufacturing systems. This is episode 78 of Season Two and the topic is: "Life Science Manufacturing Systems."

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), and presented by Tulip, the frontline operations platform.

Trond's takeaway: Life sciences are challenging: the traditional paradigm of industrial techniques. Bio-manufacturing in particular poses challenges to many existing systems. As such, the industry's work with ISP's pharma 4.0 initiative is bearing fruit. However, the dialogue with regulatory authorities still seems to be one the industry is trying to educate governments on. Nevertheless, once governments get it and are willing to adapt regulations, we might see even more rapid advances given the importance and scope of the new manufacturing techniques that are opening up and await regulatory approval.

Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast app and rate us with five stars. If you liked this episode, you might also like episode 31 Pharma 4.0 with Michelle Vuolo, who is a quality practice leader.

The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guest: Dr. Gilad Langer.

]]> Episode 75: Designing a Worker Friendly Industrial System https://www.augmentedpodcast.co/75 6bae105e-ca89-47a5-a2f8-ad0313d5f2eb Wed, 13 Apr 2022 14:00:00 -0400 Tulip full 2 Tulip 41:56 no This week on the podcast (@AugmentedPod (https://twitter.com/AugmentedPod)), futurist Trond Undheim interviews Erik Mirandette, Head of Product and Ecosystem at Tulip Interfaces (@tulipinterfaces (https://twitter.com/tulipinterfaces)). This is episode 75 of Season 2: "Designing a Worker Friendly Industrial System." In this conversation, we talk about what designing and redesigning a worker-friendly industrial system might entail, how to build capabilities and not point solutions that simply fix existing use cases to empower operators and workers along the way. <b>Trond's takeaway:</b> It is unusual to hear the case for manufacturing efficiency, coupled with worker empowerment, and then expressed so clearly as a systems dynamics problem that needs to have an overall fix instead of just attacking. Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like episode 73 The Challenge of Frontline Operations. Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau (https://twitter.com/trondau)) and presented by Tulip, the frontline operations platform. The Augmented podcast is created in association with Tulip, the frontline operations platform that connects the people, machines, devices, and systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: https://www.linkedin.com/company/augmentedpod Facebook: https://www.facebook.com/AugmentedPodcast/ Twitter: https://twitter.com/AugmentedPod YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ See you next time. Augmented--industrial conversations that matter. Special Guest: Erik Mirandette. Industrial Systems, Tulip, Training, Worker-friendly, No-point Solutions, Design This week on the podcast (@AugmentedPod), futurist Trond Undheim interviews Erik Mirandette, Head of Product and Ecosystem at Tulip Interfaces (@tulipinterfaces). This is episode 75 of Season 2: "Designing a Worker Friendly Industrial System."

In this conversation, we talk about what designing and redesigning a worker-friendly industrial system might entail, how to build capabilities and not point solutions that simply fix existing use cases to empower operators and workers along the way.

Trond's takeaway: It is unusual to hear the case for manufacturing efficiency, coupled with worker empowerment, and then expressed so clearly as a systems dynamics problem that needs to have an overall fix instead of just attacking.

Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like episode 73 The Challenge of Frontline Operations.

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau) and presented by Tulip, the frontline operations platform.

The Augmented podcast is created in association with Tulip, the frontline operations platform that connects the people, machines, devices, and systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co

Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guest: Erik Mirandette.

]]> This week on the podcast (@AugmentedPod), futurist Trond Undheim interviews Erik Mirandette, Head of Product and Ecosystem at Tulip Interfaces (@tulipinterfaces). This is episode 75 of Season 2: "Designing a Worker Friendly Industrial System."

In this conversation, we talk about what designing and redesigning a worker-friendly industrial system might entail, how to build capabilities and not point solutions that simply fix existing use cases to empower operators and workers along the way.

Trond's takeaway: It is unusual to hear the case for manufacturing efficiency, coupled with worker empowerment, and then expressed so clearly as a systems dynamics problem that needs to have an overall fix instead of just attacking.

Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like episode 73 The Challenge of Frontline Operations.

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau) and presented by Tulip, the frontline operations platform.

The Augmented podcast is created in association with Tulip, the frontline operations platform that connects the people, machines, devices, and systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co

Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guest: Erik Mirandette.

]]> Episode 71: Trends in the Manufacturing Software Market https://www.augmentedpodcast.co/71 a29113e9-c02d-41ba-8953-f5d57fa7caae Wed, 23 Mar 2022 11:00:00 -0400 Tulip full 2 Tulip 46:30 no This week on episode 71 of Augmented Season 2 (@AugmentedPod (https://twitter.com/AugmentedPod)), Trond is in conversation with Ralph Verrilli, the Managing Director of Madison Park Group. The topic is: "Trends in the Manufacturing Software Market." Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau (https://twitter.com/trondau)), presented by Tulip Interfaces (@tulipinterfaces (https://twitter.com/tulipinterfaces)), the frontline operations platform. <b>Trond's takeaway:</b> The manufacturing software market is rapidly evolving. Is there hope that we can get the industry weaned off legacy technology with poor interoperability, horrible user interfaces? Which as a result, requires hours and hours of training only not to work very well at all. The Augmented podcast is created in association with Tulip, the frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: https://www.linkedin.com/company/augmentedpod Facebook: https://www.facebook.com/AugmentedPodcast/ Twitter: https://twitter.com/AugmentedPod YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ See you next time. Augmented--industrial conversations that matter. Special Guest: Ralph Verrilli. Training, Trends, Software Market, Legacy Technology, Technology, Interoperability, User interface, Investing This week on episode 71 of Augmented Season 2 (@AugmentedPod), Trond is in conversation with Ralph Verrilli, the Managing Director of Madison Park Group. The topic is: "Trends in the Manufacturing Software Market."

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip Interfaces (@tulipinterfaces), the frontline operations platform.

Trond's takeaway: The manufacturing software market is rapidly evolving. Is there hope that we can get the industry weaned off legacy technology with poor interoperability, horrible user interfaces? Which as a result, requires hours and hours of training only not to work very well at all.

The Augmented podcast is created in association with Tulip, the frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co.

Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guest: Ralph Verrilli.

]]> This week on episode 71 of Augmented Season 2 (@AugmentedPod), Trond is in conversation with Ralph Verrilli, the Managing Director of Madison Park Group. The topic is: "Trends in the Manufacturing Software Market."

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip Interfaces (@tulipinterfaces), the frontline operations platform.

Trond's takeaway: The manufacturing software market is rapidly evolving. Is there hope that we can get the industry weaned off legacy technology with poor interoperability, horrible user interfaces? Which as a result, requires hours and hours of training only not to work very well at all.

The Augmented podcast is created in association with Tulip, the frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co.

Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guest: Ralph Verrilli.

]]> Episode 54: Industrial Pricing Strategies https://www.augmentedpodcast.co/54 41f9e45d-930d-464a-8e14-7efb71f451b3 Wed, 16 Mar 2022 11:00:00 -0400 Tulip full 2 Tulip 38:25 no Joining us this week on episode 54 of Augmented Season Two (@AugmentedPod (https://twitter.com/AugmentedPod)), is Lydia M. Di Liello (@LydiaDiLiello (https://twitter.com/LydiaDiLiello)), CEO and Founder of Capital Pricing Consultants, as well as the host of The WAM Podcast: Empowering Women in Manufacturing and Business. (@wam_podcast (https://twitter.com/wam_podcast)) The topic is: "Industrial Pricing Strategies." Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau (https://twitter.com/trondau)), and presented by Tulip Interfaces (@tulipinterfaces (https://twitter.com/tulipinterfaces)), the frontline operations platform. <b>Trond's takeaway:</b> I can admit to often underestimating the strategic role of pricing in determining industrial developments, new entrance, exciting business models, and testing and or scaling the products. I am not surprised that there are pricing consultants because the area is complex and you need both data and experience to play it right. The future of pricing is undoubtedly influenced by ever-evolving analytics about the purchasing habits of people in business. But is also shaped by the x-factors of the emerging future. At the end of the day, pricing is a high-priority leadership topic, but also, one that will be shaped by specialists. Thanks for listening. If you like the show subscribe to augmentedpodcast. co or on your preferred podcast player. And rate us with 5 stars. If you liked this episode, you might also like episode 41 Scaling Software Movements, episode 50, The Last Mile of Productivity, or episode 49 Lean Manufacturing in the USA. Hopefully you'll find something awesome in these or other episodes. If so, let us know by messaging us your thoughts. We would love to share your thoughts with other listeners. The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: https://www.linkedin.com/company/augmentedpod Facebook: https://www.facebook.com/AugmentedPodcast/ Twitter: https://twitter.com/AugmentedPod YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ See you next time. Augmented--industrial conversations that matter. Special Guest: Lydia M. Di Liello. Pricing, Consultants, Analytics, Leadership Joining us this week on episode 54 of Augmented Season Two (@AugmentedPod), is Lydia M. Di Liello (@LydiaDiLiello), CEO and Founder of Capital Pricing Consultants, as well as the host of The WAM Podcast: Empowering Women in Manufacturing and Business. (@wam_podcast) The topic is: "Industrial Pricing Strategies."

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), and presented by Tulip Interfaces (@tulipinterfaces), the frontline operations platform.

Trond's takeaway: I can admit to often underestimating the strategic role of pricing in determining industrial developments, new entrance, exciting business models, and testing and or scaling the products.

I am not surprised that there are pricing consultants because the area is complex and you need both data and experience to play it right. The future of pricing is undoubtedly influenced by ever-evolving analytics about the purchasing habits of people in business. But is also shaped by the x-factors of the emerging future. At the end of the day, pricing is a high-priority leadership topic, but also, one that will be shaped by specialists.

Thanks for listening. If you like the show subscribe to augmentedpodcast. co or on your preferred podcast player. And rate us with 5 stars. If you liked this episode, you might also like episode 41 Scaling Software Movements, episode 50, The Last Mile of Productivity, or episode 49 Lean Manufacturing in the USA. Hopefully you'll find something awesome in these or other episodes. If so, let us know by messaging us your thoughts. We would love to share your thoughts with other listeners.

The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co.

Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guest: Lydia M. Di Liello.

]]> Joining us this week on episode 54 of Augmented Season Two (@AugmentedPod), is Lydia M. Di Liello (@LydiaDiLiello), CEO and Founder of Capital Pricing Consultants, as well as the host of The WAM Podcast: Empowering Women in Manufacturing and Business. (@wam_podcast) The topic is: "Industrial Pricing Strategies."

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), and presented by Tulip Interfaces (@tulipinterfaces), the frontline operations platform.

Trond's takeaway: I can admit to often underestimating the strategic role of pricing in determining industrial developments, new entrance, exciting business models, and testing and or scaling the products.

I am not surprised that there are pricing consultants because the area is complex and you need both data and experience to play it right. The future of pricing is undoubtedly influenced by ever-evolving analytics about the purchasing habits of people in business. But is also shaped by the x-factors of the emerging future. At the end of the day, pricing is a high-priority leadership topic, but also, one that will be shaped by specialists.

Thanks for listening. If you like the show subscribe to augmentedpodcast. co or on your preferred podcast player. And rate us with 5 stars. If you liked this episode, you might also like episode 41 Scaling Software Movements, episode 50, The Last Mile of Productivity, or episode 49 Lean Manufacturing in the USA. Hopefully you'll find something awesome in these or other episodes. If so, let us know by messaging us your thoughts. We would love to share your thoughts with other listeners.

The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co.

Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guest: Lydia M. Di Liello.

]]> Episode 74: DMG MORI's Digital Lean Journey https://www.augmentedpodcast.co/74 Buzzsprout-9986071 Wed, 02 Feb 2022 03:00:00 -0500 Tulip full 2 Tulip 52:56 no Our guest is Marius Schmiedt, Head of Operational Excellence, DMG MORI (@dmgmorieu (https://twitter.com/dmgmorieu)) for this episode of Augmented Podcast (@AugmentedPod (https://twitter.com/AugmentedPod)). Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn? How to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau (https://twitter.com/trondau)), presented by Tulip (@tulipinterfaces (https://twitter.com/tulipinterfaces)), the frontline operations platform. In this conversation, they talk about the operational aspects of industrial manufacturer DMG Mori's pathbreaking digital transformation. <b>[Please note that this episode was recorded in November of 2021.]</b> <b>Trond's takeaway:</b> Deep industrial transformation is not just a digital challenge but requires a fundamentally different operational mindset, beyond Lean Management, one that more fully embraces the potential of the human, industrial frontline worker. That shift is a journey, not a switch. On the other hand, the impact over time, measured in months not in years, is not only an immense return on investment but also a transition from dirty, dangerous and dull jobs to ever cleaner, safer and more exciting jobs. Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 20, The Digitalization of Körber, episode 23, Digital Manufacturing in the Cloud, or episode 27, Industry 4.0 Tools. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners. The Augmented podcast is created in association with Tulip (@tulipinterfaces (https://twitter.com/tulipinterfaces)), connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube: LinkedIn: https://www.linkedin.com/company/augmentedpod Facebook: https://www.facebook.com/AugmentedPodcast/ Twitter: https://twitter.com/AugmentedPod YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ Augmented--industrial conversations that matter. See you next time. Special Guest: Marius Schmiedt. Digital Lean, Lean, Manufacturing, Operational systems, Augmentation Our guest is Marius Schmiedt, Head of Operational Excellence, DMG MORI (@dmgmorieu) for this episode of Augmented Podcast (@AugmentedPod). Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn? How to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip (@tulipinterfaces), the frontline operations platform.

In this conversation, they talk about the operational aspects of industrial manufacturer DMG Mori's pathbreaking digital transformation.

[Please note that this episode was recorded in November of 2021.]

Trond's takeaway: Deep industrial transformation is not just a digital challenge but requires a fundamentally different operational mindset, beyond Lean Management, one that more fully embraces the potential of the human, industrial frontline worker. That shift is a journey, not a switch. On the other hand, the impact over time, measured in months not in years, is not only an immense return on investment but also a transition from dirty, dangerous and dull jobs to ever cleaner, safer and more exciting jobs.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 20, The Digitalization of Körber, episode 23, Digital Manufacturing in the Cloud, or episode 27, Industry 4.0 Tools. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.

The Augmented podcast is created in association with Tulip (@tulipinterfaces), connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co.

Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

Augmented--industrial conversations that matter. See you next time.

Special Guest: Marius Schmiedt.

]]> Our guest is Marius Schmiedt, Head of Operational Excellence, DMG MORI (@dmgmorieu) for this episode of Augmented Podcast (@AugmentedPod). Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn? How to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip (@tulipinterfaces), the frontline operations platform.

In this conversation, they talk about the operational aspects of industrial manufacturer DMG Mori's pathbreaking digital transformation.

[Please note that this episode was recorded in November of 2021.]

Trond's takeaway: Deep industrial transformation is not just a digital challenge but requires a fundamentally different operational mindset, beyond Lean Management, one that more fully embraces the potential of the human, industrial frontline worker. That shift is a journey, not a switch. On the other hand, the impact over time, measured in months not in years, is not only an immense return on investment but also a transition from dirty, dangerous and dull jobs to ever cleaner, safer and more exciting jobs.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 20, The Digitalization of Körber, episode 23, Digital Manufacturing in the Cloud, or episode 27, Industry 4.0 Tools. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.

The Augmented podcast is created in association with Tulip (@tulipinterfaces), connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co.

Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

Augmented--industrial conversations that matter. See you next time.

Special Guest: Marius Schmiedt.

]]> Episode 50: The Last Mile of Productivity https://www.augmentedpodcast.co/50 Buzzsprout-9075341 Wed, 20 Oct 2021 03:00:00 -0400 Tulip full 1 Tulip 48:16 no <p>In episode 50 of the podcast <a href="https://twitter.com/AugmentedPod">(@AugmentedPod)</a>, the topic is: The Last Mile of Productivity. Our guest is Laurent Vernerey, former CEO Schneider Electric USA, and member of Tulip's Board of Directors.</p><p>In this conversation, we talk about the digital transformation journey for the manufacturing industry, as seen through the lens of Schneider Electric. From the early days where those that did not digitize got lost, to being able to track, capture and monitor, to today's reality which is all about change management and being able to achieve scale and into the future of agile, lean and digital which entails scaling and squeezing the value out of hardware implementation as well as drastically improving the customer experience. </p><p>Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim <a href="https://twitter.com/trondau">(@trondau)</a>, presented by <a href="https://tulip.co/">Tulip</a>, the frontline operations platform, and associated with <a href="https://mfg.works/">MFG.works</a>, the industrial upskilling community launched at the World Economic Forum. </p><p><b>Trond's takeaway:</b> Benefiting from the industry luminaries I talk to every week, I'm eyeing a day when hardware, meaning physical objects of technological origin can scale at the speed and magnitude of software. This will create a whole new world, one where the sky's not the limit, in fact. We need it, because it might arrive just in time for us to avoid the complete destruction of our ecosystem--or at least to adapt to it--a set of issues we will tackle in forthcoming episodes about sustainability. For now, let's just work on the last mile, turning analytical improvements into intelligently preparing for unprecedented scale change in industrial manufacturing and innovation, all of which will be sorely needed soon enough.</p><p>Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 33, <a href="https://www.augmentedpodcast.co/sustainable-manufacturing-at-scale/">Sustainable Manufacturing at Scale</a>, episode 42, <a href="https://www.augmentedpodcast.co/business-beyond-buzzwords/">Business Beyond Buzzwords</a>, or episode 23, <a href="https://www.augmentedpodcast.co/digital-manufacturing-with-cadcam-in-the-cloud/">Digital Manufacturing in the Cloud</a>. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners. </p><p>The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at <a href="https://tulip.co/">Tulip.co</a>. </p><p>Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:</p><ul> <li>LinkedIn: <a href="https://www.linkedin.com/company/augmentedpod">https://www.linkedin.com/company/augmentedpod</a> </li> <li>Facebook: <a href="https://www.facebook.com/AugmentedPodcast/">https://www.facebook.com/AugmentedPodcast/</a> </li> <li>Twitter: <a href="https://twitter.com/AugmentedPod">https://twitter.com/AugmentedPod</a> </li> <li>YouTube: <a href="https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ">https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ</a> </li> </ul><p>See you next time. Augmented--industrial conversations that matter. </p> Special Guest: Laurent Vernerey. Management, Manufacturing, Productivity, Sustainability, Digital Factory In episode 50 of the podcast (@AugmentedPod), the topic is: The Last Mile of Productivity. Our guest is Laurent Vernerey, former CEO Schneider Electric USA, and member of Tulip's Board of Directors.

In this conversation, we talk about the digital transformation journey for the manufacturing industry, as seen through the lens of Schneider Electric. From the early days where those that did not digitize got lost, to being able to track, capture and monitor, to today's reality which is all about change management and being able to achieve scale and into the future of agile, lean and digital which entails scaling and squeezing the value out of hardware implementation as well as drastically improving the customer experience. 

Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip, the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. 

Trond's takeaway: Benefiting from the industry luminaries I talk to every week, I'm eyeing a day when hardware, meaning physical objects of technological origin can scale at the speed and magnitude of software. This will create a whole new world, one where the sky's not the limit, in fact. We need it, because it might arrive just in time for us to avoid the complete destruction of our ecosystem--or at least to adapt to it--a set of issues we will tackle in forthcoming episodes about sustainability. For now, let's just work on the last mile, turning analytical improvements into intelligently preparing for unprecedented scale change in industrial manufacturing and innovation, all of which will be sorely needed soon enough.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 33, Sustainable Manufacturing at Scale, episode 42, Business Beyond Buzzwords, or episode 23, Digital Manufacturing in the Cloud. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners. 

The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. 

Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

See you next time. Augmented--industrial conversations that matter. 

Special Guest: Laurent Vernerey.

]]> In episode 50 of the podcast (@AugmentedPod), the topic is: The Last Mile of Productivity. Our guest is Laurent Vernerey, former CEO Schneider Electric USA, and member of Tulip's Board of Directors.

In this conversation, we talk about the digital transformation journey for the manufacturing industry, as seen through the lens of Schneider Electric. From the early days where those that did not digitize got lost, to being able to track, capture and monitor, to today's reality which is all about change management and being able to achieve scale and into the future of agile, lean and digital which entails scaling and squeezing the value out of hardware implementation as well as drastically improving the customer experience. 

Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip, the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. 

Trond's takeaway: Benefiting from the industry luminaries I talk to every week, I'm eyeing a day when hardware, meaning physical objects of technological origin can scale at the speed and magnitude of software. This will create a whole new world, one where the sky's not the limit, in fact. We need it, because it might arrive just in time for us to avoid the complete destruction of our ecosystem--or at least to adapt to it--a set of issues we will tackle in forthcoming episodes about sustainability. For now, let's just work on the last mile, turning analytical improvements into intelligently preparing for unprecedented scale change in industrial manufacturing and innovation, all of which will be sorely needed soon enough.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 33, Sustainable Manufacturing at Scale, episode 42, Business Beyond Buzzwords, or episode 23, Digital Manufacturing in the Cloud. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners. 

The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. 

Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

See you next time. Augmented--industrial conversations that matter. 

Special Guest: Laurent Vernerey.

]]> Episode 28: Making Industry Sexy https://www.augmentedpodcast.co/28 Buzzsprout-9115664 Wed, 06 Oct 2021 03:00:00 -0400 Tulip full 1 Tulip 49:57 no <p>In episode 28 of the Augmented podcast (<a href="https://twitter.com/AugmentedPod">@AugmentedPod</a>), the topic is: Making Industry Sexy. Our guest is Scott MacKenzie, Host of the Industrial Talk podcast <a href="https://twitter.com/industrial_talk">(@IndustrialTalk)</a>, <a href="https://industrialtalk.com/">https://industrialtalk.com/ </a></p><p>In this conversation, we talk about Scott's personal journey from humble beginnings as a lathing contractor prepping houses for plastering and certified lineman climbing utility towers going to night school MBA to industrial marketer and educator and eventually becoming the leading independent industry podcast. We discuss his unique approach to industrial marketing and networking, focused on conversations to make introductions that turn into business. We chart the road ahead for industrial leaders, industrial tech, and marketing.</p><p>Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim <a href="https://twitter.com/trondau">(@trondau)</a>, and presented by <a href="https://tulip.co/">Tulip</a>, the frontline operations platform, and associated with <a href="https://mfg.works/">MFG.works</a>, the industrial upskilling community launched at the World Economic Forum. Augmented--the industry 4.0 podcast.</p><p><b>Trond's takeaway:</b> Building relationships is the foundation of business and should be the mainstay of marketing, even in the digital era. Podcasts have emerged as a powerful way to structure industrial conversations, and the Industrial Talk podcast is a masterful example of combining content marketing with authenticity, voice and a strong mission.</p><p>Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 39, <a href="https://www.augmentedpodcast.co/covering-industrial-innovation/">Covering Industrial Innovation</a>, episode 26, <a href="https://www.augmentedpodcast.co/manufacturing-in-massachusetts/">Manufacturing in Massachusetts</a>, or episode 4, <a href="https://www.augmentedpodcast.co/a-renaissance-in-manufacturing/">A Renaissance in Manufacturing</a>. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners. </p><p>The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at <a href="https://tulip.co/">Tulip.co</a>. </p><p>Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:</p><ul> <li>LinkedIn: <a href="https://www.linkedin.com/company/augmentedpod">https://www.linkedin.com/company/augmentedpod</a> </li> <li>Facebook: <a href="https://www.facebook.com/AugmentedPodcast/">https://www.facebook.com/AugmentedPodcast/</a> </li> <li>Twitter: <a href="https://twitter.com/AugmentedPod">https://twitter.com/AugmentedPod</a> </li> <li>YouTube: <a href="https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ">https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ</a> </li> </ul><p>Augmented--industrial conversations that matter. </p> Special Guest: Scott MacKenzie. Manufacturing Podcasts, Industrial Talk, Marketing, Networking In episode 28 of the Augmented podcast (@AugmentedPod), the topic is: Making Industry Sexy. Our guest is Scott MacKenzie, Host of the Industrial Talk podcast (@IndustrialTalk), https://industrialtalk.com/ 

In this conversation, we talk about Scott's personal journey from humble beginnings as a lathing contractor prepping houses for plastering and certified lineman climbing utility towers going to night school MBA to industrial marketer and educator and eventually becoming the leading independent industry podcast. We discuss his unique approach to industrial marketing and networking, focused on conversations to make introductions that turn into business. We chart the road ahead for industrial leaders, industrial tech, and marketing.

Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), and presented by Tulip, the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. Augmented--the industry 4.0 podcast.

Trond's takeaway: Building relationships is the foundation of business and should be the mainstay of marketing, even in the digital era. Podcasts have emerged as a powerful way to structure industrial conversations, and the Industrial Talk podcast is a masterful example of combining content marketing with authenticity, voice and a strong mission.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 39, Covering Industrial Innovation, episode 26, Manufacturing in Massachusetts, or episode 4, A Renaissance in Manufacturing. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners. 

The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. 

Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

Augmented--industrial conversations that matter. 

Special Guest: Scott MacKenzie.

]]> In episode 28 of the Augmented podcast (@AugmentedPod), the topic is: Making Industry Sexy. Our guest is Scott MacKenzie, Host of the Industrial Talk podcast (@IndustrialTalk), https://industrialtalk.com/ 

In this conversation, we talk about Scott's personal journey from humble beginnings as a lathing contractor prepping houses for plastering and certified lineman climbing utility towers going to night school MBA to industrial marketer and educator and eventually becoming the leading independent industry podcast. We discuss his unique approach to industrial marketing and networking, focused on conversations to make introductions that turn into business. We chart the road ahead for industrial leaders, industrial tech, and marketing.

Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), and presented by Tulip, the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. Augmented--the industry 4.0 podcast.

Trond's takeaway: Building relationships is the foundation of business and should be the mainstay of marketing, even in the digital era. Podcasts have emerged as a powerful way to structure industrial conversations, and the Industrial Talk podcast is a masterful example of combining content marketing with authenticity, voice and a strong mission.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 39, Covering Industrial Innovation, episode 26, Manufacturing in Massachusetts, or episode 4, A Renaissance in Manufacturing. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners. 

The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. 

Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

Augmented--industrial conversations that matter. 

Special Guest: Scott MacKenzie.

]]> Episode 49: Lean Manufacturing in the USA https://www.augmentedpodcast.co/49 Buzzsprout-8976537 Wed, 29 Sep 2021 03:00:00 -0400 Tulip full 1 Tulip 45:27 no In episode 49 of the podcast <a href="https://twitter.com/AugmentedPod">(@AugmentedPod)</a>, the topic is: Lean manufacturing in the USA. Our guest is Karl Wadensten, CEO, Vibco.<p>In this conversation, we talk about how to create a company culture that fosters lean manufacturing practices, becoming a learning organization, and how to be an industry leader who always inspires your employees.</p><p>Augmented is a podcast for industry leaders and operators, hosted by futurist Trond Arne Undheim <a href="https://twitter.com/trondau">(@trondau)</a>, presented by Tulip.co <a href="https://twitter.com/tulipinterfaces">(@tulipinterfaces)</a>, the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. Each episode dives deep into a contemporary topic of concern across the industry and airs at 9 am US Eastern Time every Wednesday. Augmented--the industry 4.0 podcast--industrial conversations that matter.<br><br>After listening to this episode, check out:</p><ul> <li>Karl Wadensten: <a href="https://www.linkedin.com/in/karlwadensten/">https://www.linkedin.com/in/karlwadensten/</a> </li> <li>Vibco: <a href="http://www.vibco.com/">http://www.vibco.com/</a> </li> </ul><p><b>Trond's takeaway:</b> Lean manufacturing is not just a process you can implement for efficiency, it is a culture you need to build for impact on the whole organization and the people in it. Quality follows from inspired, encouraged, and empowered workers who act on ideas and provide exceptional customer experiences.</p><p>Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode #43, <a href="https://www.augmentedpodcast.co/digitized-supply-chain/">Digitized Supply Chain</a>, episode #3, <a href="https://www.augmentedpodcast.co/reimagine-training/">Reimagine Training</a>, or episode #2, <a href="https://www.augmentedpodcast.co/how-to-train-augmented-workers/">How to Train Augmented Workers</a>.</p><p> Augmented--industrial conversations that matter.</p> Special Guest: Karl Wadensten. Lean Manufacturing, Manufacturing, Industrial Leaders In episode 49 of the podcast (@AugmentedPod), the topic is: Lean manufacturing in the USA. Our guest is Karl Wadensten, CEO, Vibco.

In this conversation, we talk about how to create a company culture that fosters lean manufacturing practices, becoming a learning organization, and how to be an industry leader who always inspires your employees.

Augmented is a podcast for industry leaders and operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip.co (@tulipinterfaces), the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. Each episode dives deep into a contemporary topic of concern across the industry and airs at 9 am US Eastern Time every Wednesday. Augmented--the industry 4.0 podcast--industrial conversations that matter.

After listening to this episode, check out:

Trond's takeaway: Lean manufacturing is not just a process you can implement for efficiency, it is a culture you need to build for impact on the whole organization and the people in it. Quality follows from inspired, encouraged, and empowered workers who act on ideas and provide exceptional customer experiences.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode #43, Digitized Supply Chain, episode #3, Reimagine Training, or episode #2, How to Train Augmented Workers.

 Augmented--industrial conversations that matter.

Special Guest: Karl Wadensten.

]]> In episode 49 of the podcast (@AugmentedPod), the topic is: Lean manufacturing in the USA. Our guest is Karl Wadensten, CEO, Vibco.

In this conversation, we talk about how to create a company culture that fosters lean manufacturing practices, becoming a learning organization, and how to be an industry leader who always inspires your employees.

Augmented is a podcast for industry leaders and operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip.co (@tulipinterfaces), the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. Each episode dives deep into a contemporary topic of concern across the industry and airs at 9 am US Eastern Time every Wednesday. Augmented--the industry 4.0 podcast--industrial conversations that matter.

After listening to this episode, check out:

Trond's takeaway: Lean manufacturing is not just a process you can implement for efficiency, it is a culture you need to build for impact on the whole organization and the people in it. Quality follows from inspired, encouraged, and empowered workers who act on ideas and provide exceptional customer experiences.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode #43, Digitized Supply Chain, episode #3, Reimagine Training, or episode #2, How to Train Augmented Workers.

 Augmented--industrial conversations that matter.

Special Guest: Karl Wadensten.

]]> Episode 45: The Startup Studio for Manufacturing https://www.augmentedpodcast.co/45 Buzzsprout-8976290 Wed, 22 Sep 2021 03:00:00 -0400 Tulip full 1 Tulip 54:13 no <p>Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. </p><p>In episode 45 of the podcast <a href="https://twitter.com/AugmentedPod">(@AugmentedPod)</a>, the topic is: The Startup Studio for Manufacturing. Our guest is Renan Devillieres, CEO at OSS Ventures, who is based in Paris, France.</p><p>In this conversation, we talk about co-creating the software bricks manufacturers need to achieve autonomy, using a venture building strategy. We discuss exciting European digital manufacturing startups, how the Tesla way might be as influential as the Toyota production system, and much more. </p><p>Augmented is a podcast for industry leaders and operators, hosted by futurist Trond Arne Undheim (<a href="https://twitter.com/trondau">@trondau</a>), presented by Tulip.co, the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. Each episode dives deep into a contemporary topic of concern across the industry and airs at 9 am US Eastern Time every Wednesday. Augmented--the industry 4.0 podcast--industrial conversations that matter.<br><br>After listening to this episode, check out:</p><ul> <li>Renan Devillieres: <a href="https://www.linkedin.com/in/renan-devillieres-9349151b5/">https://www.linkedin.com/in/renan-devillieres-9349151b5</a>/</li> <li>OSS Ventures: <a href="https://www.oss.ventures/">https://www.oss.ventures/</a> </li> </ul><p><b>Trond's takeaway:</b> Digital manufacturing is coming of age, both in the US and Europe and collaboration between corporations and startups has never been more intense. By combining the best of both worlds, industrial tech will make leaps forward, but the emerging system is still fragile.</p><p>Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode #40, <a href="https://www.augmentedpodcast.co/israel-meets-new-england-on-industry-40/">Israel meets New England on Industry 4.0</a>, episode #18, <a href="https://www.augmentedpodcast.co/transforming-foundational-industries/">Transforming Foundational Industries</a>, or episode #5, <a href="https://www.augmentedpodcast.co/plug-and-play-industrial-tech/">Plug-and-play Industrial Tech</a>. </p><p>Augmented--industrial conversations that matter.</p> Special Guest: Renan Devillieres. Venture, Manufacturing, Software, Startups Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. 

In episode 45 of the podcast (@AugmentedPod), the topic is: The Startup Studio for Manufacturing. Our guest is Renan Devillieres, CEO at OSS Ventures, who is based in Paris, France.

In this conversation, we talk about co-creating the software bricks manufacturers need to achieve autonomy, using a venture building strategy. We discuss exciting European digital manufacturing startups, how the Tesla way might be as influential as the Toyota production system, and much more. 

Augmented is a podcast for industry leaders and operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip.co, the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. Each episode dives deep into a contemporary topic of concern across the industry and airs at 9 am US Eastern Time every Wednesday. Augmented--the industry 4.0 podcast--industrial conversations that matter.

After listening to this episode, check out:

Trond's takeaway: Digital manufacturing is coming of age, both in the US and Europe and collaboration between corporations and startups has never been more intense. By combining the best of both worlds, industrial tech will make leaps forward, but the emerging system is still fragile.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode #40, Israel meets New England on Industry 4.0, episode #18, Transforming Foundational Industries, or episode #5, Plug-and-play Industrial Tech. 

Augmented--industrial conversations that matter.

Special Guest: Renan Devillieres.

]]> Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. 

In episode 45 of the podcast (@AugmentedPod), the topic is: The Startup Studio for Manufacturing. Our guest is Renan Devillieres, CEO at OSS Ventures, who is based in Paris, France.

In this conversation, we talk about co-creating the software bricks manufacturers need to achieve autonomy, using a venture building strategy. We discuss exciting European digital manufacturing startups, how the Tesla way might be as influential as the Toyota production system, and much more. 

Augmented is a podcast for industry leaders and operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip.co, the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. Each episode dives deep into a contemporary topic of concern across the industry and airs at 9 am US Eastern Time every Wednesday. Augmented--the industry 4.0 podcast--industrial conversations that matter.

After listening to this episode, check out:

Trond's takeaway: Digital manufacturing is coming of age, both in the US and Europe and collaboration between corporations and startups has never been more intense. By combining the best of both worlds, industrial tech will make leaps forward, but the emerging system is still fragile.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode #40, Israel meets New England on Industry 4.0, episode #18, Transforming Foundational Industries, or episode #5, Plug-and-play Industrial Tech. 

Augmented--industrial conversations that matter.

Special Guest: Renan Devillieres.

]]> Episode 41: Scaling Software Movements https://www.augmentedpodcast.co/41 Buzzsprout-9118927 Wed, 15 Sep 2021 03:00:00 -0400 Tulip full 1 Tulip 52:13 no <p>In episode 41 of the Augmented podcast (<a href="https://twitter.com/AugmentedPod">@Augmentedpod</a>), the topic is: Scaling Software Movements. Our guest is Hilarie Koplow-McAdams<a href="https://twitter.com/hilariekm?lang=en">(@HilarieKM)</a>, Venture Partner at NEA <a href="https://twitter.com/NEA">(@nea)</a>.</p><p>Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim <a href="https://twitter.com/trondau">(@trondau)</a>, presented by Tulip <a href="https://twitter.com/tulipinterfaces">(@tulipinterfaces)</a>, the frontline operations platform, where Hilarie as of this year serves as a Board of Director member, and is also associated with <a href="https://mfg.works/">MFG.works</a>, the industrial upskilling community launched at the World Economic Forum. </p><p>In this conversation, we talk about What Hilarie has learned from 35 years in the software industry, reflecting on her path, which includes taking Oracle from $100M to $11B revenue, via building a user movement of small business owners and their accountants at Intuit, integrating all those lessons with the simplicity that Salesforce brought to the customer relationship channeling the move towards trusted cloud computing, to Tulip, which enables the co-design of products and services in frontline operations, starting with the manufacturing shop floor.</p><p><b>Trond's takeaway</b>: At hyper scale, growing software companies is not just about sales numbers and strategies, it is about channeling social movements. Perhaps it takes an outsider to see it and run with it? Hilarie has, through 35 years of trailblazing product and sales leadership, shown that truly understanding features, markets, users, and governance, is not just about following Silicon Valley personality cults. Rather, mega scale follows from tapping into big movements in the market, movements that are social in nature, delivering value to people who become believers and tell their friends, colleagues, and family about it. But although sales, at the core, may be social, it is also about being disciplined about market entry decisions and following through with a total solution.</p><p>Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 18, <a href="https://www.augmentedpodcast.co/transforming-foundational-industries/">Transforming Foundational Industries</a>, episode 42 <a href="https://www.augmentedpodcast.co/business-beyond-buzzwords/">Business Beyond Buzzwords</a>, or episode 23, <a href="https://www.augmentedpodcast.co/digital-manufacturing-with-cadcam-in-the-cloud/">Digital Manufacturing in the Cloud</a>. Hopefully, you'll find something awesome in these or other episodes. </p><p>The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at <a href="https://tulip.co/">Tulip.co</a>. </p><p>To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:</p><ul> <li>LinkedIn: <a href="https://www.linkedin.com/company/augmentedpod">https://www.linkedin.com/company/augmentedpod</a> </li> <li>Facebook: <a href="https://www.facebook.com/AugmentedPodcast/">https://www.facebook.com/AugmentedPodcast/</a> </li> <li>Twitter: <a href="https://twitter.com/AugmentedPod">https://twitter.com/AugmentedPod</a> </li> <li>YouTube: <a href="https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ">https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ</a> </li> </ul><p>Augmented--industrial conversations that matter.</p> Special Guest: Hilarie Koplow-McAdams. Scaling, Software, Manufacturing, Software Market, Sales, Shop Floor In episode 41 of the Augmented podcast (@Augmentedpod), the topic is: Scaling Software Movements. Our guest is Hilarie Koplow-McAdams(@HilarieKM), Venture Partner at NEA (@nea).

Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip (@tulipinterfaces), the frontline operations platform, where Hilarie as of this year serves as a Board of Director member, and is also associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. 

In this conversation, we talk about What Hilarie has learned from 35 years in the software industry, reflecting on her path, which includes taking Oracle from $100M to $11B revenue, via building a user movement of small business owners and their accountants at Intuit, integrating all those lessons with the simplicity that Salesforce brought to the customer relationship channeling the move towards trusted cloud computing, to Tulip, which enables the co-design of products and services in frontline operations, starting with the manufacturing shop floor.

**Trond's takeaway**: At hyper scale, growing software companies is not just about sales numbers and strategies, it is about channeling social movements. Perhaps it takes an outsider to see it and run with it? Hilarie has, through 35 years of trailblazing product and sales leadership, shown that truly understanding features, markets, users, and governance, is not just about following Silicon Valley personality cults. Rather, mega scale follows from tapping into big movements in the market, movements that are social in nature, delivering value to people who become believers and tell their friends, colleagues, and family about it. But although sales, at the core, may be social, it is also about being disciplined about market entry decisions and following through with a total solution.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 18, Transforming Foundational Industries, episode 42 Business Beyond Buzzwords, or episode 23, Digital Manufacturing in the Cloud. Hopefully, you'll find something awesome in these or other episodes. 

The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. 

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

Augmented--industrial conversations that matter.

Special Guest: Hilarie Koplow-McAdams.

]]> In episode 41 of the Augmented podcast (@Augmentedpod), the topic is: Scaling Software Movements. Our guest is Hilarie Koplow-McAdams(@HilarieKM), Venture Partner at NEA (@nea).

Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip (@tulipinterfaces), the frontline operations platform, where Hilarie as of this year serves as a Board of Director member, and is also associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. 

In this conversation, we talk about What Hilarie has learned from 35 years in the software industry, reflecting on her path, which includes taking Oracle from $100M to $11B revenue, via building a user movement of small business owners and their accountants at Intuit, integrating all those lessons with the simplicity that Salesforce brought to the customer relationship channeling the move towards trusted cloud computing, to Tulip, which enables the co-design of products and services in frontline operations, starting with the manufacturing shop floor.

**Trond's takeaway**: At hyper scale, growing software companies is not just about sales numbers and strategies, it is about channeling social movements. Perhaps it takes an outsider to see it and run with it? Hilarie has, through 35 years of trailblazing product and sales leadership, shown that truly understanding features, markets, users, and governance, is not just about following Silicon Valley personality cults. Rather, mega scale follows from tapping into big movements in the market, movements that are social in nature, delivering value to people who become believers and tell their friends, colleagues, and family about it. But although sales, at the core, may be social, it is also about being disciplined about market entry decisions and following through with a total solution.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 18, Transforming Foundational Industries, episode 42 Business Beyond Buzzwords, or episode 23, Digital Manufacturing in the Cloud. Hopefully, you'll find something awesome in these or other episodes. 

The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. 

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

Augmented--industrial conversations that matter.

Special Guest: Hilarie Koplow-McAdams.

]]> Episode 8: Productizing Quality https://www.augmentedpodcast.co/8 Buzzsprout-8753103 Wed, 14 Jul 2021 03:00:00 -0400 Tulip full 1 Tulip 39:45 no <p>Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. </p><p>In episode 8 of the podcast <a href="https://twitter.com/AugmentedPod">(@AugmentedPod)</a>, the topic is: Productizing Quality. Our guest is Surbhi Krishna Singh, CEO &amp; co-founder, Firevisor.</p><p>In this conversation, we talk about How she once jumped over the boundary wall and escaped school, her engineering degree, working for Seagate and Micron and being an outlier-- a woman in engineering and manufacturing. We discuss productizing quality improvements in manufacturing and her startup, Firevisor.</p><p>Augmented is a podcast for industry leaders and operators, hosted by futurist Trond Arne Undheim, presented by Tulip.co, the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. Each episode dives deep into a contemporary topic of concern across the industry and airs at 9 am US Eastern Time every Wednesday. Augmented--the industry 4.0 podcast--industrial conversations that matter.<br><br>After listening to this episode, check out Firevisor as well as Surbhi Krishna Singh's social media profiles:</p><ul> <li>Firevisor: <a href="https://firevisor.com/">https://firevisor.com/</a> </li> <li>Surbhi Krishna Singh (<a href="https://twitter.com/SurbhiKrishna">@SurbhiKrishna</a>): <a href="https://www.linkedin.com/in/surbhi-krishna-singh-a7502718/">https://www.linkedin.com/in/surbhi-krishna-singh-a7502718/</a> </li> </ul><p><b>Trond's takeaway:</b> At the Augmented podcast, in tracing and anticipating the contours of the emerging future of industry 4.0, we try to have a special focus on diversity, for example on women in manufacturing, or on young trailblazers, or individuals that represent both, as in this case. We need all perspectives onboard if industry is going to transform in a positive way. Industry is, in many ways, the last bastion of resistance against several areas of Diversity, Equity and Inclusion (DEI). I truly hope this is the last decade we need to describe industry this way. An issue so core to humankind such as manufacturing should be co-developed by all</p><p>Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also other episodes featuring female trailblazers, and it's quite a list, such as episode 24, <a href="https://www.augmentedpodcast.co/emerging-interfaces-for-human-augmentation/">Emerging Interfaces for Human Augmentation</a>, episode 32, <a href="https://www.augmentedpodcast.co/covering-industrial-innovation/">Covering Industrial Innovation</a>, episode 18, <a href="https://www.augmentedpodcast.co/transforming-foundational-industries/">Transforming Foundational Industries</a>, episode 16, <a href="https://www.augmentedpodcast.co/a-female-fighter-in-a-manufacturing-sme/">A female fighter in a manufacturing SME</a>, episode 7, <a href="https://www.augmentedpodcast.co/work-of-the-future/">Work of the Future</a>, episode 3, <a href="https://www.augmentedpodcast.co/reimagine-training/">Reimagine Training</a>, or episode 2, <a href="https://www.augmentedpodcast.co/how-to-train-augmented-workers/">How to Train Augmented Workers</a>. </p><p>Augmented--industrial conversations that matter.</p> Special Guest: Surbhi Krishna Singh. Quality Control, Women in engineering, Women in Manufacturing, Product education Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. 

In episode 8 of the podcast (@AugmentedPod), the topic is: Productizing Quality. Our guest is Surbhi Krishna Singh, CEO & co-founder, Firevisor.

In this conversation, we talk about How she once jumped over the boundary wall and escaped school, her engineering degree, working for Seagate and Micron and being an outlier-- a woman in engineering and manufacturing. We discuss productizing quality improvements in manufacturing and her startup, Firevisor.

Augmented is a podcast for industry leaders and operators, hosted by futurist Trond Arne Undheim, presented by Tulip.co, the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. Each episode dives deep into a contemporary topic of concern across the industry and airs at 9 am US Eastern Time every Wednesday. Augmented--the industry 4.0 podcast--industrial conversations that matter.

After listening to this episode, check out Firevisor as well as Surbhi Krishna Singh's social media profiles:

Trond's takeaway: At the Augmented podcast, in tracing and anticipating the contours of the emerging future of industry 4.0, we try to have a special focus on diversity, for example on women in manufacturing, or on young trailblazers, or individuals that represent both, as in this case. We need all perspectives onboard if industry is going to transform in a positive way. Industry is, in many ways, the last bastion of resistance against several areas of Diversity, Equity and Inclusion (DEI). I truly hope this is the last decade we need to describe industry this way. An issue so core to humankind such as manufacturing should be co-developed by all

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also other episodes featuring female trailblazers, and it's quite a list, such as episode 24, Emerging Interfaces for Human Augmentation, episode 32, Covering Industrial Innovation, episode 18, Transforming Foundational Industries, episode 16, A female fighter in a manufacturing SME, episode 7, Work of the Future, episode 3, Reimagine Training, or episode 2, How to Train Augmented Workers. 

Augmented--industrial conversations that matter.

Special Guest: Surbhi Krishna Singh.

]]> Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. 

In episode 8 of the podcast (@AugmentedPod), the topic is: Productizing Quality. Our guest is Surbhi Krishna Singh, CEO & co-founder, Firevisor.

In this conversation, we talk about How she once jumped over the boundary wall and escaped school, her engineering degree, working for Seagate and Micron and being an outlier-- a woman in engineering and manufacturing. We discuss productizing quality improvements in manufacturing and her startup, Firevisor.

Augmented is a podcast for industry leaders and operators, hosted by futurist Trond Arne Undheim, presented by Tulip.co, the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. Each episode dives deep into a contemporary topic of concern across the industry and airs at 9 am US Eastern Time every Wednesday. Augmented--the industry 4.0 podcast--industrial conversations that matter.

After listening to this episode, check out Firevisor as well as Surbhi Krishna Singh's social media profiles:

Trond's takeaway: At the Augmented podcast, in tracing and anticipating the contours of the emerging future of industry 4.0, we try to have a special focus on diversity, for example on women in manufacturing, or on young trailblazers, or individuals that represent both, as in this case. We need all perspectives onboard if industry is going to transform in a positive way. Industry is, in many ways, the last bastion of resistance against several areas of Diversity, Equity and Inclusion (DEI). I truly hope this is the last decade we need to describe industry this way. An issue so core to humankind such as manufacturing should be co-developed by all

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also other episodes featuring female trailblazers, and it's quite a list, such as episode 24, Emerging Interfaces for Human Augmentation, episode 32, Covering Industrial Innovation, episode 18, Transforming Foundational Industries, episode 16, A female fighter in a manufacturing SME, episode 7, Work of the Future, episode 3, Reimagine Training, or episode 2, How to Train Augmented Workers. 

Augmented--industrial conversations that matter.

Special Guest: Surbhi Krishna Singh.

]]> Episode 42: Business Beyond Buzzwords https://www.augmentedpodcast.co/42 Buzzsprout-8722586 Wed, 07 Jul 2021 03:00:00 -0400 Tulip full 1 Tulip 49:32 no <p>Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. </p><p>In episode 42 of the podcast <a href="https://twitter.com/AugmentedPod">(@AugmentedPod)</a>, the topic is: Business Beyond Buzzwords. Our guest is Jeff Immelt, Venture Partner, NEA, former CEO of General Electric.</p><p>In this conversation, we talk about Jeff Immelt's new book Hot Seat, running a top tier manufacturing business, industrial tech, the impact of globalization, plant innovation, workforce training, global supply chain, virtual cloud connected value streams and what it is possible to do today and what was very difficult even a few years ago with the myriad of non-integrated enterprise IT and ERP systems and other challenges. Lastly, we discuss how industry will evolve in this decade.<br><br>After listening to this episode, check out NEA, GE, Jeff's book Hot Seat as well as Jeff Immelt's social media profile: </p><ul> <li>NEA (<a href="https://twitter.com/NEA">@nea</a>): <a href="https://www.nea.com/">https://www.nea.com/</a> </li> <li>GE (<a href="https://twitter.com/generalelectric">@generalelectric</a>): <a href="https://www.ge.com/">https://www.ge.com/</a> </li> <li>Hot Seat (book): <a href="https://www.simonandschuster.com/books/Hot-Seat/Jeff-Immelt/9781982114718">https://www.simonandschuster.com/books/Hot-Seat/Jeff-Immelt/9781982114718</a> </li> <li>Jeff Immelt (<a href="https://twitter.com/JeffImmelt">@JeffImmelt</a>): <a href="https://www.linkedin.com/in/jeffimmelt/">https://www.linkedin.com/in/jeffimmelt/</a> </li> </ul><p><b>Trond's takeaway</b>: Jeff Immelt's brave, honest, and wise book is unusually revealing and instructive. Jeff has shared not only how lonely it is at the top, but seemingly how few big choices and at times how many smaller choices you have at any given time. His struggles with industrial tech are near timeless. Nobody has all the answers in terms of getting organizational implementation of exponential tech right. Especially not if your organization is the size of GE. I was struck by the implication for leaders--be vulnerable or risk not only your own happiness but those of all your co-workers. Immelt's struggle was to digitize GE, a behemoth in transition. He chose to build an in-house capacity, at great cost, and with mixed results, but how many other options were there on the table? Hindsight is 2020. As Immelt points out, nowadays, low-code and no-code systems, such as Tulip, are about to transform frontline operations in ways we can only start to imagine. The promise is empowerment of workers and immense productivity gains from freeing up the human mind. Our challenges might, at times, seem or indeed be smaller in scale, but might feel equally overwhelming. Good to know then, that the folks at the top struggle as well. </p><p>Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 21, <a href="https://www.augmentedpodcast.co/the-future-of-digital-in-manufacturing/">The Future of Digital in Manufacturing</a> with Çağlayan Arkan, VP of Manufacturing Industry at Microsoft, episode 32, <a href="https://www.augmentedpodcast.co/covering-industrial-innovation/">Covering Industrial Innovation</a> with Amy Feldman, Senior Editor, Forbes, or episode 27, <a href="https://www.augmentedpodcast.co/industry-40-tools/">Industry 4.0 Tools</a> with Carl B. March, Director, Industry 4.0 at Stanley Black &amp; Decker.</p><p>Augmented--industrial conversations that matter.</p> Special Guest: Jeff Immelt. Globalization, Leadership, Digitialization, Supply Chain Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. 

In episode 42 of the podcast (@AugmentedPod), the topic is: Business Beyond Buzzwords. Our guest is Jeff Immelt, Venture Partner, NEA, former CEO of General Electric.

In this conversation, we talk about Jeff Immelt's new book Hot Seat, running a top tier manufacturing business, industrial tech, the impact of globalization, plant innovation, workforce training, global supply chain, virtual cloud connected value streams and what it is possible to do today and what was very difficult even a few years ago with the myriad of non-integrated enterprise IT and ERP systems and other challenges. Lastly, we discuss how industry will evolve in this decade.

After listening to this episode, check out NEA, GE, Jeff's book Hot Seat as well as Jeff Immelt's social media profile: 

Trond's takeaway: Jeff Immelt's brave, honest, and wise book is unusually revealing and instructive. Jeff has shared not only how lonely it is at the top, but seemingly how few big choices and at times how many smaller choices you have at any given time. His struggles with industrial tech are near timeless. Nobody has all the answers in terms of getting organizational implementation of exponential tech right. Especially not if your organization is the size of GE. I was struck by the implication for leaders--be vulnerable or risk not only your own happiness but those of all your co-workers. Immelt's struggle was to digitize GE, a behemoth in transition. He chose to build an in-house capacity, at great cost, and with mixed results, but how many other options were there on the table? Hindsight is 2020. As Immelt points out, nowadays, low-code and no-code systems, such as Tulip, are about to transform frontline operations in ways we can only start to imagine. The promise is empowerment of workers and immense productivity gains from freeing up the human mind. Our challenges might, at times, seem or indeed be smaller in scale, but might feel equally overwhelming. Good to know then, that the folks at the top struggle as well. 

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 21, The Future of Digital in Manufacturing with Çağlayan Arkan, VP of Manufacturing Industry at Microsoft, episode 32, Covering Industrial Innovation with Amy Feldman, Senior Editor, Forbes, or episode 27, Industry 4.0 Tools with Carl B. March, Director, Industry 4.0 at Stanley Black & Decker.

Augmented--industrial conversations that matter.

Special Guest: Jeff Immelt.

]]> Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. 

In episode 42 of the podcast (@AugmentedPod), the topic is: Business Beyond Buzzwords. Our guest is Jeff Immelt, Venture Partner, NEA, former CEO of General Electric.

In this conversation, we talk about Jeff Immelt's new book Hot Seat, running a top tier manufacturing business, industrial tech, the impact of globalization, plant innovation, workforce training, global supply chain, virtual cloud connected value streams and what it is possible to do today and what was very difficult even a few years ago with the myriad of non-integrated enterprise IT and ERP systems and other challenges. Lastly, we discuss how industry will evolve in this decade.

After listening to this episode, check out NEA, GE, Jeff's book Hot Seat as well as Jeff Immelt's social media profile: 

Trond's takeaway: Jeff Immelt's brave, honest, and wise book is unusually revealing and instructive. Jeff has shared not only how lonely it is at the top, but seemingly how few big choices and at times how many smaller choices you have at any given time. His struggles with industrial tech are near timeless. Nobody has all the answers in terms of getting organizational implementation of exponential tech right. Especially not if your organization is the size of GE. I was struck by the implication for leaders--be vulnerable or risk not only your own happiness but those of all your co-workers. Immelt's struggle was to digitize GE, a behemoth in transition. He chose to build an in-house capacity, at great cost, and with mixed results, but how many other options were there on the table? Hindsight is 2020. As Immelt points out, nowadays, low-code and no-code systems, such as Tulip, are about to transform frontline operations in ways we can only start to imagine. The promise is empowerment of workers and immense productivity gains from freeing up the human mind. Our challenges might, at times, seem or indeed be smaller in scale, but might feel equally overwhelming. Good to know then, that the folks at the top struggle as well. 

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 21, The Future of Digital in Manufacturing with Çağlayan Arkan, VP of Manufacturing Industry at Microsoft, episode 32, Covering Industrial Innovation with Amy Feldman, Senior Editor, Forbes, or episode 27, Industry 4.0 Tools with Carl B. March, Director, Industry 4.0 at Stanley Black & Decker.

Augmented--industrial conversations that matter.

Special Guest: Jeff Immelt.

]]> Episode 22: Freedman's Factory: What is nocode? https://www.augmentedpodcast.co/22 Buzzsprout-8349393 Mon, 05 Jul 2021 03:00:00 -0400 Tulip full 1 Tulip 43:07 no <p>In episode 22 of the podcast <a href="https://twitter.com/AugmentedPod">(@AugmentedPod)</a>, the topic is: Freedman's Factory: What is nocode? Our guest is Mark Freedman, Lean Practice Leader at Tulip for our new segment, Freedman's Factory, which you will always recognize within other Augmented episodes because of especially groovy music. Freedman's Factory will take us deep into the shop floor philosophy of Kaizen, and with that, into the heart of manufacturing excellence</p><p>In this conversation, which is the first episode of the new segment we have called Freedman's factory, which takes us deep into the shop floor philosophy of Kaizen. We introduced this new segment a month ago. In this episode of Freedman's Factory, we talked about Nocode in manufacturing. What is it? What existed before? What’s the difference it makes? <b><br><br></b>After listening to this episode, check out Tulip's and Mark Freedman's profile on social media:</p><ul> <li>Tulip (<a href="https://twitter.com/tulipinterfaces/status/1174360542628241408?lang=en">@tulipinterfaces</a>): https://tulip.co/ </li> <li>Mark Freedman: https://www.linkedin.com/in/markjfreedman/</li> </ul><p><b>Trond's takeaway:</b> Nocode for industrial applications is something truly special. Building on what we have come to know from contemporary software applications that don't have a learning curve, industrial nocode attempts the same thing, but with software written for the physical world, which is immeasurably harder to do because production cannot go down and you don't get second chances. I learned from Mark Freedman, that Tulip's deeply humanistic approach to nocode is rooted in the shopfloor experience, in trying to reflect, but also question factory floor behavior. I am on a learning journey. I still want to understand more the discrete tasks and functions that digital nocode apps make flow so naturally--work instructions, machine monitoring and other things. As always, the depth in Freedman's message lies, it seems to me, in his insistence on experience before tools, understanding before action, and understanding people, and the reasons behind their current process, way before introducing any kind of technology as a tool to simplify their life. <br><b><br></b>Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode <b>10</b>, <a href="https://www.augmentedpodcast.co/a-brief-history-of-manufacturing-software/">A Brief History of Manufacturing Software</a>, episode <b>6</b>, <a href="https://www.augmentedpodcast.co/human-robot-interaction-challenges/">Human-Robot Interaction challenges</a>, or episode <b>1</b>, <a href="https://www.augmentedpodcast.co/automation-to-augmentation-the-podcasts-vision-to-build-a-movement/">Automation to Augmentation - the podcast's vision to build a movement</a>. Also, if you missed the introduction to Freedman's Factory, listen to episode <b>15</b>: Freedman's Factory: Introduction. Augmented-upskilling the workforce for industry 4.0 frontline operations.</p> Special Guest: Mark Freedman. No-code, Tulip, Freedman Factory, Manufacturing In episode 22 of the podcast (@AugmentedPod), the topic is: Freedman's Factory: What is nocode? Our guest is Mark Freedman, Lean Practice Leader at Tulip for our new segment, Freedman's Factory, which you will always recognize within other Augmented episodes because of especially groovy music. Freedman's Factory will take us deep into the shop floor philosophy of Kaizen, and with that, into the heart of manufacturing excellence

In this conversation, which is the first episode of the new segment we have called Freedman's factory, which takes us deep into the shop floor philosophy of Kaizen. We introduced this new segment a month ago. In this episode of Freedman's Factory, we talked about Nocode in manufacturing. What is it? What existed before? What’s the difference it makes?

After listening to this episode, check out Tulip's and Mark Freedman's profile on social media:

  • Tulip (@tulipinterfaces): https://tulip.co/ 
  • Mark Freedman: https://www.linkedin.com/in/markjfreedman/

Trond's takeaway: Nocode for industrial applications is something truly special. Building on what we have come to know from contemporary software applications that don't have a learning curve, industrial nocode attempts the same thing, but with software written for the physical world, which is immeasurably harder to do because production cannot go down and you don't get second chances. I learned from Mark Freedman, that Tulip's deeply humanistic approach to nocode is rooted in the shopfloor experience, in trying to reflect, but also question factory floor behavior. I am on a learning journey. I still want to understand more the discrete tasks and functions that digital nocode apps make flow so naturally--work instructions, machine monitoring and other things. As always, the depth in Freedman's message lies, it seems to me, in his insistence on experience before tools, understanding before action, and understanding people, and the reasons behind their current process, way before introducing any kind of technology as a tool to simplify their life.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 10, A Brief History of Manufacturing Software, episode 6, Human-Robot Interaction challenges, or episode 1, Automation to Augmentation - the podcast's vision to build a movement. Also, if you missed the introduction to Freedman's Factory, listen to episode 15: Freedman's Factory: Introduction. Augmented-upskilling the workforce for industry 4.0 frontline operations.

Special Guest: Mark Freedman.

]]> In episode 22 of the podcast (@AugmentedPod), the topic is: Freedman's Factory: What is nocode? Our guest is Mark Freedman, Lean Practice Leader at Tulip for our new segment, Freedman's Factory, which you will always recognize within other Augmented episodes because of especially groovy music. Freedman's Factory will take us deep into the shop floor philosophy of Kaizen, and with that, into the heart of manufacturing excellence

In this conversation, which is the first episode of the new segment we have called Freedman's factory, which takes us deep into the shop floor philosophy of Kaizen. We introduced this new segment a month ago. In this episode of Freedman's Factory, we talked about Nocode in manufacturing. What is it? What existed before? What’s the difference it makes?

After listening to this episode, check out Tulip's and Mark Freedman's profile on social media:

  • Tulip (@tulipinterfaces): https://tulip.co/ 
  • Mark Freedman: https://www.linkedin.com/in/markjfreedman/

Trond's takeaway: Nocode for industrial applications is something truly special. Building on what we have come to know from contemporary software applications that don't have a learning curve, industrial nocode attempts the same thing, but with software written for the physical world, which is immeasurably harder to do because production cannot go down and you don't get second chances. I learned from Mark Freedman, that Tulip's deeply humanistic approach to nocode is rooted in the shopfloor experience, in trying to reflect, but also question factory floor behavior. I am on a learning journey. I still want to understand more the discrete tasks and functions that digital nocode apps make flow so naturally--work instructions, machine monitoring and other things. As always, the depth in Freedman's message lies, it seems to me, in his insistence on experience before tools, understanding before action, and understanding people, and the reasons behind their current process, way before introducing any kind of technology as a tool to simplify their life.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 10, A Brief History of Manufacturing Software, episode 6, Human-Robot Interaction challenges, or episode 1, Automation to Augmentation - the podcast's vision to build a movement. Also, if you missed the introduction to Freedman's Factory, listen to episode 15: Freedman's Factory: Introduction. Augmented-upskilling the workforce for industry 4.0 frontline operations.

Special Guest: Mark Freedman.

]]> Episode 24: Emerging Interfaces for Human Augmentation https://www.augmentedpodcast.co/24 Buzzsprout-8681736 Wed, 16 Jun 2021 03:00:00 -0400 Tulip full 1 Tulip 51:27 no <p>Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. </p><p>In episode 24 of the podcast <a href="https://twitter.com/AugmentedPod">(@AugmentedPod)</a>, the topic is: Emerging Interfaces for Human Augmentation. Our guest is Pattie Maes, Professor at the MIT Media Lab.</p><p>In this conversation, we talk about augmenting people instead of using or making smart machines, AI summers and AI winters, parallels between AI and expert systems and why we didn't learn our lessons, enabling people to perform better through fluid, interactive, immersive and wearable systems that are easy to use, how lab thinks about developing new form factors, and much more.<br><br>After listening to this episode, check out MIT Media Lab as well as Pattie Maes's social profile:</p><ul> <li>MIT Media Lab: <a href="https://twitter.com/medialab">@medialab</a> (twitter) <a href="https://www.media.mit.edu/">https://www.media.mit.edu/</a> (web)</li> <li>Pattie Maes: <a href="https://www.media.mit.edu/overview">https://www.media.mit.edu/overview</a> </li> </ul><p><b>Trond's takeaway:</b> Augmenting people is far more complex than developing a technology or even experimenting with form factors. Instead, there's a whole process to exploring what humans are all about, discovering opportunities for augmentation and tweaking it in dialogue with users. The Media Lab's approach is work intensive, but when new products make it out of there, they tend to extend a human function as opposed to becoming just a new gadget.</p><p>Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 19, <a href="https://www.augmentedpodcast.co/machine-learning-in-manufacturing/">Machine Learning in Manufacturing</a>, episode 7, <a href="https://www.augmentedpodcast.co/work-of-the-future/">Work of the Future</a>, or episode 13, <a href="https://www.augmentedpodcast.co/get-manufacturing-superpowers/">Get Manufacturing Superpowers</a>. </p><p>Augmented--industrial conversations.</p><p><br></p><p><br><br></p><p><br></p> Special Guest: Pattie Maes. human augmentation, manufacturing, mit, media lab, technology Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. 

In episode 24 of the podcast (@AugmentedPod), the topic is: Emerging Interfaces for Human Augmentation. Our guest is Pattie Maes, Professor at the MIT Media Lab.

In this conversation, we talk about augmenting people instead of using or making smart machines, AI summers and AI winters, parallels between AI and expert systems and why we didn't learn our lessons, enabling people to perform better through fluid, interactive, immersive and wearable systems that are easy to use, how lab thinks about developing new form factors, and much more.

After listening to this episode, check out MIT Media Lab as well as Pattie Maes's social profile:

Trond's takeaway: Augmenting people is far more complex than developing a technology or even experimenting with form factors. Instead, there's a whole process to exploring what humans are all about, discovering opportunities for augmentation and tweaking it in dialogue with users. The Media Lab's approach is work intensive, but when new products make it out of there, they tend to extend a human function as opposed to becoming just a new gadget.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 19, Machine Learning in Manufacturing, episode 7, Work of the Future, or episode 13, Get Manufacturing Superpowers. 

Augmented--industrial conversations.





Special Guest: Pattie Maes.

]]> Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. 

In episode 24 of the podcast (@AugmentedPod), the topic is: Emerging Interfaces for Human Augmentation. Our guest is Pattie Maes, Professor at the MIT Media Lab.

In this conversation, we talk about augmenting people instead of using or making smart machines, AI summers and AI winters, parallels between AI and expert systems and why we didn't learn our lessons, enabling people to perform better through fluid, interactive, immersive and wearable systems that are easy to use, how lab thinks about developing new form factors, and much more.

After listening to this episode, check out MIT Media Lab as well as Pattie Maes's social profile:

Trond's takeaway: Augmenting people is far more complex than developing a technology or even experimenting with form factors. Instead, there's a whole process to exploring what humans are all about, discovering opportunities for augmentation and tweaking it in dialogue with users. The Media Lab's approach is work intensive, but when new products make it out of there, they tend to extend a human function as opposed to becoming just a new gadget.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 19, Machine Learning in Manufacturing, episode 7, Work of the Future, or episode 13, Get Manufacturing Superpowers. 

Augmented--industrial conversations.





Special Guest: Pattie Maes.

]]> Episode 20: The Digitalization of Körber https://www.augmentedpodcast.co/20 Buzzsprout-8348406 Wed, 26 May 2021 03:00:00 -0400 Tulip full 1 Tulip 47:56 no <p>In episode 20 of the podcast <a href="https://twitter.com/AugmentedPod">(@AugmentedPod)</a>, the topic is: The Digitalization of Körber. Our guest is Daniel Szabo, CEO of Körber Digital.</p><p>In this conversation, we talk about Transforming a German industrial company through digital acquisitions and spinouts. Körber went from mechanical engineering company, to diversified manufacturer through the 1990s, to an international technology group over the past five years, with a digital arm focusing on venture building, building digital solutions and digital enablement. We discuss building new businesses that leverage "unfair advantage", accessing customers to co-develop scale commercially. Where is European industry heading? How to combine agility and scale?<br><br>After listening to this episode, check out Körber Digital as well as Daniel Szabo's social media profile:</p><ul> <li>Körber Digital (<a href="https://twitter.com/koerber_digital">@koerber_digital</a>): https://www.koerber.com/en</li> <li>Daniel Szabo: https://www.linkedin.com/in/szabodigital/</li> </ul><p><b>Trond's takeaway:</b> Körber's journey is still quite unique and also about to become typical, at least of manufacturing or engineering companies that want to survive. Embracing deep digitalization is a smart choice, but not the easiest feat to accomplish."</p><p>Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 10 <a href="https://www.augmentedpodcast.co/a-brief-history-of-manufacturing-software/">A Brief History of Manufacturing Software</a>, episode 9 <a href="https://www.augmentedpodcast.co/the-fourth-industrial-revolution-post-covid-19/">The Fourth Industrial Revolution post-COVID-19</a>, or episode 4 <a href="https://www.augmentedpodcast.co/a-renaissance-in-manufacturing/">A Renaissance in Manufacturing</a>. Augmented--upskilling the workforce for industry 4.0 frontline operations.</p> Special Guest: Daniel Szabo. digitilization, korber, technology, engineering In episode 20 of the podcast (@AugmentedPod), the topic is: The Digitalization of Körber. Our guest is Daniel Szabo, CEO of Körber Digital.

In this conversation, we talk about Transforming a German industrial company through digital acquisitions and spinouts. Körber went from mechanical engineering company, to diversified manufacturer through the 1990s, to an international technology group over the past five years, with a digital arm focusing on venture building, building digital solutions and digital enablement. We discuss building new businesses that leverage "unfair advantage", accessing customers to co-develop scale commercially. Where is European industry heading? How to combine agility and scale?

After listening to this episode, check out Körber Digital as well as Daniel Szabo's social media profile:

  • Körber Digital (@koerber_digital): https://www.koerber.com/en
  • Daniel Szabo: https://www.linkedin.com/in/szabodigital/

Trond's takeaway: Körber's journey is still quite unique and also about to become typical, at least of manufacturing or engineering companies that want to survive. Embracing deep digitalization is a smart choice, but not the easiest feat to accomplish."

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 10 A Brief History of Manufacturing Software, episode 9 The Fourth Industrial Revolution post-COVID-19, or episode 4 A Renaissance in Manufacturing. Augmented--upskilling the workforce for industry 4.0 frontline operations.

Special Guest: Daniel Szabo.

]]> In episode 20 of the podcast (@AugmentedPod), the topic is: The Digitalization of Körber. Our guest is Daniel Szabo, CEO of Körber Digital.

In this conversation, we talk about Transforming a German industrial company through digital acquisitions and spinouts. Körber went from mechanical engineering company, to diversified manufacturer through the 1990s, to an international technology group over the past five years, with a digital arm focusing on venture building, building digital solutions and digital enablement. We discuss building new businesses that leverage "unfair advantage", accessing customers to co-develop scale commercially. Where is European industry heading? How to combine agility and scale?

After listening to this episode, check out Körber Digital as well as Daniel Szabo's social media profile:

  • Körber Digital (@koerber_digital): https://www.koerber.com/en
  • Daniel Szabo: https://www.linkedin.com/in/szabodigital/

Trond's takeaway: Körber's journey is still quite unique and also about to become typical, at least of manufacturing or engineering companies that want to survive. Embracing deep digitalization is a smart choice, but not the easiest feat to accomplish."

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 10 A Brief History of Manufacturing Software, episode 9 The Fourth Industrial Revolution post-COVID-19, or episode 4 A Renaissance in Manufacturing. Augmented--upskilling the workforce for industry 4.0 frontline operations.

Special Guest: Daniel Szabo.

]]> Episode 18: Transforming Foundational Industries https://www.augmentedpodcast.co/18 Buzzsprout-8347976 Wed, 19 May 2021 03:00:00 -0400 Tulip full 1 Tulip 43:32 no <p>Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. </p><p>In episode 18 of the podcast <a href="https://twitter.com/AugmentedPod">(@AugmentedPod)</a>, the topic is: Transforming Foundational Industries. Our guest is Dayna Grayson, General Partner and Co-founder of Construct Capital, a newly formed VC firm.</p><p>In this conversation, we talk about how Dayna became a trailblazing female VC, her early thesis around the SaaS model as transformative for industry to avoid ERP lock-in, her experience from being on the board of many famous startups, including Formlabs, Desktop Metal, Onshape, and frontline operations platform Tulip. She explains why she co-founded $140m fund Construct Capital in late 2020. We discuss how software is transforming industries that have arguably been somewhat stale since the industrial revolution. She shares her approach to invest in and scale the startups by non-linear and product design aware founders; we look at some recent investments of hers, engineer workflow tool Copia, EV charging software ChargeLab, fresh food assembly automation Chef Robotics. Finally, we touch on the future of manufacturing. <br><br>After listening to this episode, check out Construct Capital as well as Dayna Grayson's profile on social media:</p><ul> <li>Construct Capital (<a href="https://twitter.com/constructcap">@constructcap</a>): https://constructcap.com/</li> <li>Dayna Grayson (<a href="https://twitter.com/daynagrayson">@daynagrayson</a>): https://www.linkedin.com/in/daynagrayson/</li> </ul><p><b>Trond's takeaway:</b> Dayna Grayson is right about factories. The factory floor is a too limiting framework to use to understand emerging manufacturing firms. Production facilities might also become microfactories, industry products become tech platforms. What does industry look like 15 years from now? We won't even recognize it. The foundation is changing. Foundational industries, yes, but created in new types of foundries.</p><p>Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 13 <a href="https://www.augmentedpodcast.co/get-manufacturing-superpowers/">Get Manufacturing Superpowers</a>, episode 10 <a href="https://www.augmentedpodcast.co/a-brief-history-of-manufacturing-software/">A Brief History of Manufacturing Software</a>, or episode 11 <a href="https://www.augmentedpodcast.co/empowering-workers-to-innovate/">Empowering Workers to Innovate</a>. Augmented--the industry 4.0 podcast.</p> Special Guest: Dayna Grayson. manufacturing, tulip, form labs, investing, venture, venture partner, startups Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. 

In episode 18 of the podcast (@AugmentedPod), the topic is: Transforming Foundational Industries. Our guest is Dayna Grayson, General Partner and Co-founder of Construct Capital, a newly formed VC firm.

In this conversation, we talk about how Dayna became a trailblazing female VC, her early thesis around the SaaS model as transformative for industry to avoid ERP lock-in, her experience from being on the board of many famous startups, including Formlabs, Desktop Metal, Onshape, and frontline operations platform Tulip. She explains why she co-founded $140m fund Construct Capital in late 2020. We discuss how software is transforming industries that have arguably been somewhat stale since the industrial revolution. She shares her approach to invest in and scale the startups by non-linear and product design aware founders; we look at some recent investments of hers, engineer workflow tool Copia, EV charging software ChargeLab, fresh food assembly automation Chef Robotics. Finally, we touch on the future of manufacturing. 

After listening to this episode, check out Construct Capital as well as Dayna Grayson's profile on social media:

  • Construct Capital (@constructcap): https://constructcap.com/
  • Dayna Grayson (@daynagrayson): https://www.linkedin.com/in/daynagrayson/

Trond's takeaway: Dayna Grayson is right about factories. The factory floor is a too limiting framework to use to understand emerging manufacturing firms. Production facilities might also become microfactories, industry products become tech platforms. What does industry look like 15 years from now? We won't even recognize it. The foundation is changing. Foundational industries, yes, but created in new types of foundries.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 13 Get Manufacturing Superpowers, episode 10 A Brief History of Manufacturing Software, or episode 11 Empowering Workers to Innovate. Augmented--the industry 4.0 podcast.

Special Guest: Dayna Grayson.

]]> Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. 

In episode 18 of the podcast (@AugmentedPod), the topic is: Transforming Foundational Industries. Our guest is Dayna Grayson, General Partner and Co-founder of Construct Capital, a newly formed VC firm.

In this conversation, we talk about how Dayna became a trailblazing female VC, her early thesis around the SaaS model as transformative for industry to avoid ERP lock-in, her experience from being on the board of many famous startups, including Formlabs, Desktop Metal, Onshape, and frontline operations platform Tulip. She explains why she co-founded $140m fund Construct Capital in late 2020. We discuss how software is transforming industries that have arguably been somewhat stale since the industrial revolution. She shares her approach to invest in and scale the startups by non-linear and product design aware founders; we look at some recent investments of hers, engineer workflow tool Copia, EV charging software ChargeLab, fresh food assembly automation Chef Robotics. Finally, we touch on the future of manufacturing. 

After listening to this episode, check out Construct Capital as well as Dayna Grayson's profile on social media:

  • Construct Capital (@constructcap): https://constructcap.com/
  • Dayna Grayson (@daynagrayson): https://www.linkedin.com/in/daynagrayson/

Trond's takeaway: Dayna Grayson is right about factories. The factory floor is a too limiting framework to use to understand emerging manufacturing firms. Production facilities might also become microfactories, industry products become tech platforms. What does industry look like 15 years from now? We won't even recognize it. The foundation is changing. Foundational industries, yes, but created in new types of foundries.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 13 Get Manufacturing Superpowers, episode 10 A Brief History of Manufacturing Software, or episode 11 Empowering Workers to Innovate. Augmented--the industry 4.0 podcast.

Special Guest: Dayna Grayson.

]]> Episode 13: Get Manufacturing Superpowers https://www.augmentedpodcast.co/13 Buzzsprout-8084371 Wed, 14 Apr 2021 03:00:00 -0400 Tulip full 1 Tulip 34:36 no <p>Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. </p><p>In episode 13 of the podcast <a href="https://twitter.com/AugmentedPod">(@AugmentedPod)</a>, the topic is: Get Manufacturing Superpowers. Our guest is Dave Evans, CEO &amp; co-founder, Fictiv.</p><p>In this conversation, we talk about Building hardware, at the speed of software. How do you define manufacturing superpowers? Why are such superpowers possible and relevant now? We discuss specific industry 4.0 technologies, the emerging ecosystem of players in digital manufacturing, from e-Machine shop and 3D print platforms to manufacturing apps and manufacturing as a service. We discuss government engagement,? Buy America, trade wars, and where US positioning falls short, and we discuss the next decade.<br><br>After listening to this episode, check out Fictiv as well as Dave Evans's social profile.</p><ul> <li>Fictiv: https://www.fictiv.com/</li> <li>Dave Evans (@makrdave): https://www.linkedin.com/in/evansda11/</li> </ul><p><b>Trond's takeaway:</b> As exciting as the ecosystem of players in digital manufacturing is, we do need strong public sector policy to drive regulation which drives change so the superpowers Dave Evans talks about, including supply chain predictability, can get evenly distributed.</p><p>Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 5: on a Renaissance of Manufacturing or episode 7: on the Work of the Future. Augmented--the industry 4.0 podcast.</p><p><br></p> Special Guest: Dave Evans. manufacturing, ecosystem, predictated, data manufacturing Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. 

In episode 13 of the podcast (@AugmentedPod), the topic is: Get Manufacturing Superpowers. Our guest is Dave Evans, CEO & co-founder, Fictiv.

In this conversation, we talk about Building hardware, at the speed of software. How do you define manufacturing superpowers? Why are such superpowers possible and relevant now? We discuss specific industry 4.0 technologies, the emerging ecosystem of players in digital manufacturing, from e-Machine shop and 3D print platforms to manufacturing apps and manufacturing as a service. We discuss government engagement,? Buy America, trade wars, and where US positioning falls short, and we discuss the next decade.

After listening to this episode, check out Fictiv as well as Dave Evans's social profile.

  • Fictiv: https://www.fictiv.com/
  • Dave Evans (@makrdave): https://www.linkedin.com/in/evansda11/

Trond's takeaway: As exciting as the ecosystem of players in digital manufacturing is, we do need strong public sector policy to drive regulation which drives change so the superpowers Dave Evans talks about, including supply chain predictability, can get evenly distributed.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 5: on a Renaissance of Manufacturing or episode 7: on the Work of the Future. Augmented--the industry 4.0 podcast.


Special Guest: Dave Evans.

]]> Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. 

In episode 13 of the podcast (@AugmentedPod), the topic is: Get Manufacturing Superpowers. Our guest is Dave Evans, CEO & co-founder, Fictiv.

In this conversation, we talk about Building hardware, at the speed of software. How do you define manufacturing superpowers? Why are such superpowers possible and relevant now? We discuss specific industry 4.0 technologies, the emerging ecosystem of players in digital manufacturing, from e-Machine shop and 3D print platforms to manufacturing apps and manufacturing as a service. We discuss government engagement,? Buy America, trade wars, and where US positioning falls short, and we discuss the next decade.

After listening to this episode, check out Fictiv as well as Dave Evans's social profile.

  • Fictiv: https://www.fictiv.com/
  • Dave Evans (@makrdave): https://www.linkedin.com/in/evansda11/

Trond's takeaway: As exciting as the ecosystem of players in digital manufacturing is, we do need strong public sector policy to drive regulation which drives change so the superpowers Dave Evans talks about, including supply chain predictability, can get evenly distributed.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 5: on a Renaissance of Manufacturing or episode 7: on the Work of the Future. Augmented--the industry 4.0 podcast.


Special Guest: Dave Evans.

]]>