April 14, 2021

Get Manufacturing Superpowers

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. 

In episode 13 of the podcast, the topic is: Get Manufacturing Superpowers. Our guest is Dave Evans, CEO & co-founder, Fictiv.

In this conversation, we talk about Building hardware, at the speed of software. How do you define manufacturing superpowers? Why are such superpowers possible and relevant now? We discuss specific industry 4.0 technologies, the emerging ecosystem of players in digital manufacturing, from e-Machine shop and 3D print platforms to manufacturing apps and manufacturing as a service. We discuss government engagement,? Buy America, trade wars, and where US positioning falls short, and we discuss the next decade.

After listening to this episode, check out Fictiv as well as Dave Evans's social profile.

  • Fictiv: https://www.fictiv.com/
  • Dave Evans (@makrdave): https://www.linkedin.com/in/evansda11/

My takeaway is that as exciting as the ecosystem of players in digital manufacturing is, we do need strong public sector policy to drive regulation which drives change so the superpowers Dave Evans talks about, including supply chain predictability, can get evenly distributed.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 5 on a Renaissance of Manufacturing or episode 7 on the Work of the Future. Augmented--the industry 4.0 podcast.



Trond Arne Undheim, Host: [00:00:00] Augmented reveals the stories behind a new era of industrial operations, where technology will restore the agility of frontline workers. In episode 13 of the podcast, the topic is get Manufacturing superpowers. Our guest is Dave Evans, CEO, and co-founder of fictive in this conversation. We talked about building hardware at the speed of software.

[00:00:25] How do you define Manufacturing? Superpowers? Why are. Super powers possible and relevant. Now we discussed specific industry 4.0 technologies, the emerging ecosystem of players and digital Manufacturing from the machine shop and 3d print platforms to Manufacturing apps and Manufacturing as a service.

[00:00:46] Yes, we discussed government engagement by America trade Wars and where the U S positioning folds and we discussed the next decade. Augmented is a podcast for leaders hosted by future is thrown on us. Presented by Tulip dot co and Manufacturing app platform and associated with MFG works. The Manufacturing upskilling community launched at the World Economic Forum, each episode dives deep into a contemporary topic of concern across the industry and airs at 9:00 AM us Eastern time, every Wednesday, Augmented to industry 4.0 podcast.

[00:01:25] Dave, how are you today?

[00:01:26] Good.

[00:01:27] Dave Evans, Fictiv: [00:01:27] Thanks for having me.

[00:01:28] Trond Arne Undheim, Host: [00:01:28] Look, yeah, it's exciting to have you. You're a man with many accolades Stanford Forbes magazine, 30 under 30, lots of exciting things have happened to you, but I'm here not to just talk about those accolades. I want to figure out what drives them.

[00:01:43] Tell me a little bit about how you got to Manufacturing from Stanford and entrepreneurial

[00:01:47] Dave Evans, Fictiv: [00:01:47] ventures. Yeah. I've always had a passion for building things I think is a core DNA for myself. And so coming into Stanford, I think it was a natural that I would study mechanical engineering focusing on mechatronics.

[00:02:01] So mechanical electrical systems. I think it's a fascination for the way things work in the world and a high curiosity for understanding the underpinnings of any system that system can be business. It can be a robotic system. It could be even looking at a financial spreadsheet now as as a CEO and a founder.

[00:02:19]But just a real fascination for how things are made, built and put together. And coming out of school, I, did a couple of startups out of school, but really cut my teeth in the automotive industry. So at Ford motors building dashboards, so infotainment systems and essentially what we were trying to do is put this thing, put smartphones in the cars. And you have a pretty big problem. There were vehicles four to six years to develop But you're going to get a new phone every six to eight months. Your development cycles really cycles are much faster. So we would actually get 12 iterations of consumer goods in the time it took to launch one, one vehicle platform.

[00:02:54]So a lot of a lot of those needs are, how do you match these two time periods together of, this automotive time period of four to six years, this consumer time period of, six to eight months. And again, that fascination just for how things are made. I think that was my first foray into the industrial world of engineering and how systems are built.

[00:03:13] And a lot of curiosity comes back to those those four days.

[00:03:16]Trond Arne Undheim, Host: [00:03:16] The other thing you told me, Dave was building hardware at the speed of software is one of your sayings. Yeah. That sounds. It sounds fascinating, but it goes back to what you're saying. They are also two different cycles.

[00:03:29] So not only are we dealing here with kind of industry cycles, but we're dealing with hardware and software combined very often in manufacturing. So that is a, an additional complexity. How do you account for that?

[00:03:42]Dave Evans, Fictiv: [00:03:42] Yeah. Being trained as an engineer in the Valley, in Silicon Valley, you were surrounding yourself with the Facebooks, the Googles, the, Apple is hardware.

[00:03:52] Yes. But it's still software. And the classic saying is software is eating the world. And so I think coming out of school for me, it was, we count with the software folks, have all the fun. There's no way that's where all the funds are going to be. We live in a physical world. I love to tease my software engineering colleagues and friends.

[00:04:10] I'm like, you wouldn't have a profession if it wasn't for me, how would you type on your keyboard? Where would your compute happen? How do you think AWS runs their server X? You've got a bunch of smart mechies around that are building racks. And it was really this passion, I think, to say, How can you help physical goods?

[00:04:27] So hardware, physical products move at the speed of software and that if you could unlock innovation in the physical world, say the app store or different languages, go or JavaScript or, you pick, it has unlocked software. We actually should see more creation in the world. And so if you looked at the horizon and you said, cool, in a decade, we're going to have a ton of vehicles.

[00:04:50] We're going to go to Mars. We're going to land rockets back down on a, five foot target after going up into space, we're gonna, do surgical robotics. If you want to realize all of that innovation, like truly allow it to happen. You actually really need to rethink how products are made.

[00:05:08] There's no way we're going to take the infrastructure from 1980 and build autonomous rockets that land on a five foot grid coming back down, you have to rethink that infrastructure. And so this idea of hardware at the speed of software is a mantra of. Is development cycles moving fast enough?

[00:05:27] Are we innovating enough in the physical world, the development of the physical world that we are in the software world. And that's become a passion of mine professionally.

[00:05:36] Trond Arne Undheim, Host: [00:05:36] I can understand that because At the outset, I guess the fascination of all these software startups is, surely you must have envied your friends in software sometimes when they were yeah.

[00:05:46] We just were hacking over the weekend and came up with something crazy. It's not quite that easy with physical things, is it? They just because the complexity is. Greater constraints, I guess not the complexity.

[00:06:01] Dave Evans, Fictiv: [00:06:01] Yeah. The constraints are physics, right? And so even in, in computing, so in software you still have constraints that are physics as well.

[00:06:08] You have pure compute power that allows you to do it. And so if you think about simulation as an example, We've seen the explosion of aerospace primarily because of simulation because of software that I can simulate. There's this company, boom, that is building, supersonic air travel again, which we didn't see from the Concorde.

[00:06:27] So how is it that we did the Concorde before compute was really a thing, sixties, same thing. We went to the moon before we had. Really strong compute power, but now the barriers are so much lower. What 120 person company, a startup can go build a supersonic plane. That's incredible. I think it's because of compute.

[00:06:47] And so I think that there's the misnomer in the physical world that people say hardware is hard, that Oh, it's just a wall. It's just, it's a given. It's going to move slower. And I say BS to that it's like anything else. It is a problem that engineers need to break down into concrete steps and we need to tackle it.

[00:07:05] And so if you look at Fictiv, we didn't reinvent how products are made. I'm not reinventing a five axis machine at a 3d printer. These, what I'm doing is I'm removing latency. I'm removing downtime from the cycle. And that takes me from. Companies that spend nine months to get a product made that I can do in a couple of weeks because I've removed a latency.

[00:07:27]And I think there's, so if you start focusing on any problem and physical, hardware and manufacturing is a great one, smart people will break it down to concrete steps and you can see real. Step functions of innovation happen as a result. And

[00:07:42] Trond Arne Undheim, Host: [00:07:42] why do you think this step function is particularly relevant now you and I have started talking about kind of Manufacturing, super powers and and wouldn't it be nice to have those right?

[00:07:53]And arguably, you and others are starting to create them, but why is that particularly important now, do you feel like what w why what's driving this imminent need for those

[00:08:02] Dave Evans, Fictiv: [00:08:02] powers? I think there are some major existential crises that are both to the human race, but also to, our societies at large, you can look at sustainability as one of them.

[00:08:16] You can look at diversity and inclusion. You can look at, Vehicle safety as one. And so then you start saying, okay how are you going to solve these big problems? If you want to look at sustainability, we have to fundamentally change where our power sources come from. And okay.

[00:08:36] You start breaking this problem down and all of a sudden you start getting too. Small, atomic things that we can work on, which is let's remove fossil fuel. Okay. How do we do that? How do you make green green jet fuel as an example of something we need to do, it comes back to the physical world.

[00:08:51] It comes back to Manufacturing. And you can say the same. Thing's true. Even if you want to look at societal issues of diversity inclusion of, BLM that we just saw, take the forefront in 2020, these are issues that if we focus on this concept of superpowers, what are we giving people that.

[00:09:08] Is this a stage or a platform to be larger than themselves. That's where the super power is, right? It's Superman going into that phone booth and he changes and he's just, it's just a man, but then it comes out as a superhero. I think that if we can leverage technology, we can leverage software education, community podcasts, any of these things to help Uplevel other voices.

[00:09:31] We can solve a lot of amazing things. And so I. Love that in the last decade, we started fictive almost 10 years ago. We have seen more ambitious entrepreneurs, want to tackle the problem of the physical world. And that is incredibly exciting that we can start to tackle and chip away at innovation here to solve some really large fundamental issues.

[00:09:57] Bring

[00:09:57] Trond Arne Undheim, Host: [00:09:57] me a little, because you're not the first to say that there needs to be better process, better quality and Manufacturing. In fact, I think it's a bit of a pet peeve of yours too, to think about these frameworks out there. And I'm just going to list some of them. And you can add to this this is long history of mostly consulting based frameworks, from. Six Sigma to like agile, obviously Kaizen gemba, total quality management. If you go back to that acronym and a bunch of others and lean, of course, what is your thinking about those frameworks and the extent to which they are enough today and, yeah. The extent to which they actually are contributing to speeding up these superpowers.

[00:10:42]Dave Evans, Fictiv: [00:10:42] I think that for anyone that's in Manufacturing, we tend to be processed people. You love Manufacturing because we love process. It starts at a young age of playing with Legos and following instructions to put blocks together and do this. And it goes to the adult version of Lego. Which is gemba, which is a principle of basically walk the line, walk the factory from a lean lean.

[00:11:02] And Toyota in recent times is one of the, I think the grandfathers of a lot of these frameworks of, because there's so much complexity in putting a mass manufactured product, which is a vehicle, to play, I always say that. If you want to focus on high volume, you go into consumer goods like an iPhone or, an echo, but your bar is really low.

[00:11:25] If you mess it up, someone just buys a new one. But automotive is the true engineering challenge because you are doing a complex product that touches millions of people that will. Save lives and, folks will die. And so the stakes are actually the highest, I think, in automotive. So I think these frameworks that you mentioned, are put in place to ensure safety, ensure quality.

[00:11:46]But primarily what they've been is frameworks that are offline. We're talking about Manufacturing cells of how do I move it from here to here. But the software portion of that has been quite low, really the software in the manufacturing world. Our three letter acronyms PDM, CAD cam ERP MES is PDMs.

[00:12:08]It's like we've decided to label every CQL database and then say, look, I drove some innovation. I'm like, no, it's a SQL database. You organize my data that doesn't help remove things. And obviously there's value out of ERP and MES and PLMs. But I think that there's a lot more we can do here.

[00:12:27] When you start marrying the processes of take a gemba methodology or a lean principle, and you start to do that coupling software with with people. So you get to unlock a lot of things as a result.

[00:12:41] Trond Arne Undheim, Host: [00:12:41] Can you tell me a little bit about how you see the digital ecosystem in Manufacturing now playing out.

[00:12:48] So there's the machine shop and basically 3d printing platforms, but there's many other types of activities going on. How do you see this landscape? Just paint this landscape a little bit.

[00:13:00] Dave Evans, Fictiv: [00:13:00] Yeah, I think it's, I think it's great. If you look at the digital ecosystem, I believe there's a lot of folks trying to figure out where do I remove or add efficiencies in the workflow of product development.

[00:13:14] And you can take a company like Markforged and they're going to say, I can add efficiencies by growing a metal additive part, rather than casting it and having to machine it. That's an efficiency, you can take a company like Tulip that says Can I apply IOT. So I'm collecting data in real time, on an assembly line to help, increase my yield or drive better throughput and efficiency, or actually find defects before it happens.

[00:13:46]You can take fictive, which is we find machines or factories, which are idle. We allow people to gain access to these idle machines on a global scale. And that's helping supply chain. All of these things are digital strategies to help. Improve the ecosystem of Manufacturing and we need more of them.

[00:14:04]The thing I would call out is we need more folks focusing on this problem if we want to solve some of those challenges that I mentioned beforehand. And how do we

[00:14:14] Trond Arne Undheim, Host: [00:14:14] do that, Dave? How do we get more people involved? So the learning journey in Manufacturing traditionally, has had its own complexity, but it has led to a fairly.

[00:14:25]Static type of workforce and there's not enough. Arguably there are a lot of studies out there about this, both at the, the high end and also in terms of volume workers, how do you train for the skills needed in this new landscape? And what is your advice to becoming and.

[00:14:45] Adequate and fully functioning Manufacturing worker these days, whether you are ambition, know, your ambition is high up in management, or you just simply want to have an exciting job on the shop floor and that's, what's excites you.

[00:14:59] Dave Evans, Fictiv: [00:14:59] Yeah. Not to be trite, but I think the first thing we need to do is make Manufacturing, sexy.

[00:15:05] Like you need to make it attractive. There's still as this idea or this misnomer that I'm going to go into Manufacturing and it's like grease under my fingernails and it's my father's job or it's my grandfather's job. And that the perception of Manufacturing is one of non-innovative manual work where I'm like cranking on a wrench.

[00:15:26] And first off, I love cranking on the rent. So I don't want that to be perceived as a bad thing. I'm a total tuner and I love working on cars and motorcycles, but I think that there's a perception of, we need the best and brightest minds to look at the Manufacturing space and be like, that's something I want to do.

[00:15:44] I want to spend my profession on this. And when we think about the folks that joined Fictiv and I. I think we have some of the brightest minds in the, it, not just the Manufacturing world, but in the technology world. It's because folks, see if I come to fictive, I get to work on autonomous cars.

[00:16:01] I get to send rovers to Mars. I get to build surgical robotics. That's going to. I had an appendectomy a couple of years ago and my incision was that big because of surgical robotics. And it's just it's incredible versus an appendectomy used to cut my entire stomach open. I walked out of the hospital the same day of my surgery.

[00:16:20] You, you get to be a part of people that drive that innovation. And so in a lot of ways, I actually think it's a really easy sell Trond because I get to tell folks in technology of, Hey, do you want to go build. Clubhouse. Okay. Clubhouse is the next thing that's exploding. It's the next Twitter, it's all these things.

[00:16:39] Do you want to build clubhouse or do you want to build surgical robots? Anyone in technology, I hope says like surgical robots is way cooler than building the next social media platform. But I think that we don't describe it in that way. So I think changing. The lens or perspective on the impact you can have to human to the human existence is something we need to reshape.

[00:16:59] And I, I think that is what Mark Ford is doing. It is what Tulip is doing. It is what Fictiv is doing.

[00:17:05] Trond Arne Undheim, Host: [00:17:05] You're right. That it's about changing the success stories, right? Because I think specially in Manufacturing, you think you have to be a Ford. And even that, hasn't been so cool lately, you have to be of that size.

[00:17:16]To have some impact but arguably that's not true. You're saying there's a new generation of hybrid digital hardware, software players out there that are going to make this. You have this faith, they're going to make this. Eventually we are going to make this cool

[00:17:30] Dave Evans, Fictiv: [00:17:30] again. I was chatting with one of our customers and, he's he's at space X and this was just on the weekend.

[00:17:36] He's been there five years. And I said, why are you still at SpaceX? Five years he's in his, probably in his thirties. And he's when I joined space X, the average age was 28. And I was like, Oh God. So the people that are building rockets that are going up and landing themselves 28 years old as the average age was like, yeah, He's what do you think the average age of space X is today?

[00:17:57] I'm like, I don't know. You guys must've matured. You have a whole bunch. He's no, it's 32. It's just the same group of people four years later. And he's we've all stayed there because you see the success that this guy read that read had. And it's incredible. And I think it's because they see the impact of their work.

[00:18:14] And so I think if you can show success stories like that, that even. For Ford is a great example. I cut my teeth and started my career there, but the innovation look what Tesla has done. Look what Lucid is doing. Look at Neo. Look at  Rivian. The

[00:18:30] explosion in the electrification of vehicles with autonomous tied in.

[00:18:35] So you have software is it's one of the coolest products to work on. I think for any. Any new graduate. But it's because we've made them, the stories that they are. And I think that is Manufacturing. And so back to your original question of this digital ecosystem, if we can get the smartest minds to be thinking about this I think we'll see a lot of innovation unlocked in the next decade.

[00:18:57] Trond Arne Undheim, Host: [00:18:57] Thinking about the smartest minds, Dave, what are some of the challenges within. The field right now, we are there to consolidate these startup wins into industry kind of best practices, or even just government engagement. I know that you have engaged with some opinions about the wisdom of various government policies.

[00:19:18]How does this complexity play into the market and what do you think some of the big challenges?

[00:19:25] Dave Evans, Fictiv: [00:19:25] Yeah, I think that when you're talking about Manufacturing the size of the Tam, the total addressable market. It's massive. Like it, it's actually hard to fathom if you look at the Manufacturing is the 12th largest economy in the world.

[00:19:39] So it's like countries, it's like us and China and it's like number 12 is Manufacturing. So the GDP is huge. So in order. To tackle this. So what are the challenges you're not going to just tackle it with a private sector. So with innovation, with technology, say venture capital, it has to be this combination of private and public.

[00:19:59]And everybody has a role to play in this. I think the private sector can help drive innovation. It can help drive efficiencies, awareness these sorts of things, the. Public sector can focus on policy, focus on tax law, on, on infrastructure that allows ecosystems to thrive. And frankly, if you look just purely at the public space, The policies are the same.

[00:20:24] It's it doesn't matter what administration is in and whether you're red or blue or where you sit, it's still the same by America strategy. It's a demand focused if we're just looking at the us. And I think that's a real big challenge, I think. You'll hear me talk a lot about this, but the U S the U S ecosystem and infrastructure for Manufacturing is.

[00:20:44] Fabulous. It's phenomenal, but access is low and innovation hasn't changed. And so one of those large challenges to your original question is how can we improve the American ecosystem, both in terms of access as well as innovation or differentiation of that? I think that's a huge problem that should be tackled in the next.

[00:21:07] The next decade,

[00:21:08] Trond Arne Undheim, Host: [00:21:08] but is that a message, not just for consumers or do consumers also need to be aware because by American or by America is I guess a message to consumers, but it also, shapes the way that the government thinks about Manufacturing as a place where the consumer sort of has to do their duty and by, by American, but as you pointed out buying American, if the American product isn't deleting.

[00:21:32]Edge that is counterproductive longterm.

[00:21:35] Dave Evans, Fictiv: [00:21:35] Yeah. I don't think any amount of buy America strategy is going to truly make a dent in the ecosystem. And so in order for. Any company that's building a physical product today has a global footprint. They have the ability to make manufactured, distribute anywhere in the world.

[00:21:57] And so if that is the case, then you need to look at what is available in North America. So in let's just say in the U S versus what's available globally, and if you're not competitive from a cost standpoint, from a technology standpoint, from a capabilities you're not going to win there. And so then.

[00:22:16] You're just no amount of putting a flag on a package is going to drive, a stair-step function of American manufacturing revitalization. We need to focus, I believe on the supply side of the ecosystem, rather than the demand side of the ecosystem to say, how is it more cost-effective more innovative and we have technology and capabilities here.

[00:22:40] That nowhere else in the world does. And if that is where we focus our policies and our dollar, we will create a thriving ecosystem that allows us to happen. Just last point of this topic, Shen gen, which is the, the heart of all electronic manufacturing in China 30 years ago was a fishing village.

[00:22:59] Like most people don't know this or they care not to look into it, but 30 years ago, maybe at 35, now it literally was a port and a fishing village. Today, you walk into it. Skyscrapers. It's the most modern city you've ever been in. And every piece of consumer electronics comes from that that Pearl river Delta area.

[00:23:18] And so in the matter of a few decades, you saw infrastructure ecosystem change, and we can do that too. I happen to

[00:23:25] Trond Arne Undheim, Host: [00:23:25] like fishing villages. So I'm a little I'm a little on. Not sure what to make of that. But on the other hand, I get your point. Like how many fishing villages in Maine or in Oregon have turned into skyscrapers over the last 30 years in America?

[00:23:39] Or you can take Europe, you could take any continent really. If we look into the future, then Dave, what are some of the, what are some of the things you expect to happen with digital? What are some of the more invisible changes that are now already preparing themselves through this digital ecosystem?

[00:23:57]And I, and in industry wide, when will the, these innovative changes truly percolate to your customers so that they can enact. Really massive change or do you think that these digital players have to mature themselves and become the new Facebooks of hardware and Manufacturing until these changes start to happen?

[00:24:16] So in other words, can Detroit absorb this or does it have to come native? Yeah,

[00:24:22] Dave Evans, Fictiv: [00:24:22] I think that the first thing that's important is that the solutions exist in the ecosystem. So it's much more around adoption than I would say that we need to see more innovation needs to continue to grow.

[00:24:33] We need to see investment in this space. We need to see solutions, but we need to get out of pilot. Purgatory hell where everyone is piloting all these digital solutions say, no, we are going to put an investment in a bet. And we are going to drive a digital supply chain solution, which is fictive.

[00:24:51] We are going to take our assembly line, which is offline, running on clipboards and paper. I'm going to put Tulip in. I'm not going to do a pilot. I'm going to put 10 million bucks and we're going to redo this full factory that needs to happen. But if you zoom out and say what's going to happen in the next.

[00:25:06] Decade, I think. If you asked me that same question at the end of 2018, I'd have a very longer time horizon for when this would happen. But what has happened in the last two years is a trade war between two of the largest nations in the world, us and China. Fall directly by a global pandemic that shut down supply chain.

[00:25:30] The result of this is you took supply chain issues, specifically digitization in this space, and it was a functional issue. This was an issue that, a VP of operations or global supply chain was grappling with. It went from a functional level issue. Then the trade war happened and it became a C-level issue.

[00:25:48] Your CEO, your CFO, COO everyone's looking at we have too much risk in the whole business. How do I move that? You then put a pandemic on top of that and it gets the boardrooms are saying, how are we going to survive with our supply chain? Just annihilate it. And everyone's asking the question of how can digital put resiliency into my supply chain and add true agility.

[00:26:11] And so as a result, I think we'll see more adoption and innovation in the next 12, 24 months. So one to two years that originally was going to take place in 10 years. And so the call to arms, I would say to those leaders is. Don't do a pilot jump. Don't put a toe in the water, go jump in the water. And that these solutions are robots.

[00:26:32]They have been proven it's much more around adoption and that's what we need to see.

[00:26:37] Trond Arne Undheim, Host: [00:26:37] Why do we need an external event, like a pandemic to, to realize this. And I'm, I guess I'm getting just a, towards the end here to think about the governance mechanisms around innovation and the motivations in, among various players to actually move faster.

[00:26:51]Maybe I'm an impatient person, but I think it's exciting to see when industries that are important, like Manufacturing when they do actually embrace change. Is there anything, but the pandemic that could have caused this or do you actually think the maturity was there in, in almost every other industry so that it was just a question of when this sort of drastic shift was going to happen

[00:27:15] Dave Evans, Fictiv: [00:27:15] towards digital.

[00:27:16] I think it's definitely a question of when I think that listen, folks that are in, I said this already before folks that are in manufacturing or supply chain or planners, like that is the DNA. And so I take a long year, 10 year horizon, and I say, here are the things that we're going to work on.

[00:27:32]Pop. Don't mess up my plan. Like I'm gonna assemble it line. I wanna walk the line on this. And so with the pandemic and the trade war did, is it shook the whole tree. Those plans is throw them out the window I needed done in 10 X, less, a 10th of the time and for, 10th of the cost.

[00:27:47]And because the ecosystem was ripe because it was all these solutions that were out there. I do think it was a perfect storm in a lot of ways. In, you can never. Plan for these things, but you can be prepared. And so in the case of fictive, I'd say, yes, we were in the right place at the right time, but we had a mature product in a space that was incredibly old and archaic.

[00:28:07] And we were able to apply technology and business processes to solve critical problems, during the pandemic. All

[00:28:15] Trond Arne Undheim, Host: [00:28:15] right. Any last words on these Manufacturing, super powers? You're, you're advising a lot of people as part of your everyday client job, but if you're want to give a an advice into the ether, what is the first step as an individual or as an organization towards really getting Manufacturing superpowers?

[00:28:33] Dave Evans, Fictiv: [00:28:33] Yeah, I think everything starts with curiosity. That would be the first thing is you're not going to gain super powers if you're not curious. So if you're a curious individual, a curious organization, you will find solutions to your hardest problems. And then the second thing I would say is that think about what Manufacturing enables.

[00:28:53] Think about the Tesla's the space, X's the boom. Aerospace is the or it's robotics, like all of this innovation that is just incredible technology. That's literally changing the world around us. And that if that doesn't excite you I don't know what will, but hopefully it does. And join, join forces to go make real change there.

[00:29:13] And if we focus our superpowers on that, we can solve sustainability, we can solve diversity inclusion. We can solve, renewable energy big existential things that I think are critical for us to make progress on in the next 10 years.

[00:29:27] Trond Arne Undheim, Host: [00:29:27] You certainly have inspired me.

[00:29:28] I'm going to go check with my 12 year old. Who's playing Fortnite to see if he's also equally excited. Cause I think we need that generation on board for

[00:29:34] Dave Evans, Fictiv: [00:29:34] sure. Fair enough at least get them on a Minecraft. So he's building something rather than just killing people on Fortnite and Lego it's physical products.

[00:29:43]But that'd be great. Get me started

[00:29:45] Trond Arne Undheim, Host: [00:29:45] on Legos. I have a whole room on the side here and I, I still have it stopped playing Legos. It's I got a lot of flack from my kids about that, but I guess it's fun. Cool. Thank you so much.

[00:29:56] Dave Evans, Fictiv: [00:29:56] Yeah, appreciate it. Take care.

[00:29:59] Trond Arne Undheim, Host: [00:29:59] You have just listened to episode 13 of the Augmented podcast with hosts thrown on a Undheim.

[00:30:04] The topic was, gets Manufacturing, super powers. Our guest was Dave Evans, CEO, and co-founder effective. And this conversation, we talked about building hardware at the speed of software. And how do you define Manufacturing superpowers, and why are such superpowers possible and relevant? Now we discussed specific industry 4.0 technologies, the emerging ecosystem of players in digital Manufacturing from the machine shop at 3d print platforms to Manufacturing apps and Manufacturing as a service, we discussed government engagement.

[00:30:38] By America trade Wars and where us positioning fall short. And we discussed the next decade. My takeaway is that as exciting as a new ecosystem of players in digital manufacturing is we do need strong public sector policy to drive regulation, which drives change. So the superpowers Dave Evans talks about including supply chain predictability can get evenly distributed.

[00:31:05] Thanks for listening. If you liked our show subscribe at Augmentedpodcast.co or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like episode five on a Renaissance of Manufacturing or episode seven on the work of the future. Augmented the industry 4.0 podcast.


Dave Evans Profile Photo

Dave Evans

CEO & co-founder, Fictiv

Dave Evans is the Co-Founder and CEO of Digital Manufacturing Ecosystem company, Fictiv. Since its founding in 2013, Fictiv has manufactured more than 12 million parts for early-stage companies and large enterprises alike, driving innovation with agility from prototype to production and ensuring supply chain predictability and success for customers in industries from automotive and robotics to healthcare and aerospace.