June 21, 2021

Israel meets New England on Industry 4.0

In episode 40 of the podcast, the topic is: Israel meets New England on Industry 4.0. This is a special episode where we tune into a webinar on Industry 4.0 put on jointly by AMHUB New England and the Israeli Economic Mission to North America. We have individual interviews mixed in with this webinar to provide a complete picture of this exciting meet.

Our guests are Michael Tamasi, Co-Chairman, MA Advanced Manufacturing Collaborative and CEO & owner, AccuRounds, Mark Goldfarb, CEO & co-founder, Sixdof Space, Carl B. March, Director, Industry 4.0, Stanley Black & Decker, Michael Zolotov, CTO & co-founder, Razor Labs, Lior Zadicareo, Chief Revenue Officer, Visual Factories, Natan Linder, CEO & co-founder, Tulip, Anat Katz, Minister Trade Affairs, Consulate General of New York, and Karin Chen, Head of Sectors, Automotive & Smart Mobility, Industry 4.0, Israel Export Institute

In this conversation, we talk about Industry 4.0 with top Israeli startups and advanced manufacturers from New England, notably the daunting challenges in manufacturing, the ever-changing context, the trailblazing tech solutions, Integrating it all - what do factory managers need to know,  and last but not least, Partnering.

After listening to this episode, check out:

If you liked this episode, you might also like to listen to individual episodes featuring each of the guests of this webinar, notably, episode 32, Visualizing Factories with guest Lior Zadicareo from Visual Factories, episode 27, Industry 4.0 Tools with Carl B. March from Stanley Black & Decker, episode 19, Machine Learning in Manufacturing with Michael Zolotov from Razor Labs, episode 25, Industrial Tracking: Drones, Warehouses and Theme Parks with Mark N. Goldfarb from Sixdof Space, or episode 26, Manufacturing in Massachusetts with Michael Tamasi, CEO of AccuRounds. 

Augmented--upskilling the workforce for industry 4.0 frontline operations.


#40 Israel meets new England

[00:00:00] Trond Arne Undheim, host: [00:00:00] Augmented reveals the stories behind a new era of industrial operations, where technology will restore the agility of frontline workers. In episode 40 of the podcast, the topic is Israel meets new England on industry 4.0, this is a special episode where we tune into a webinar on industry 4.0, put on jointly by am hub, new England and the Israeli economic commission to north America.

[00:00:29] I guess our Michael Tomasi co-chairman of the ma advanced manufacturing, collaborative and CEO, and owner of accurate rounds, mark Goldfarb, CEO, and co-founder of sixth of space and Carl March director of industry 4.0 standard, black and Decker 

[00:00:46] Carl B. March : [00:00:46] with a hundred plus sites chosen sites or given a bit more licensed.

[00:00:51] Trond Arne Undheim, host: [00:00:51] Michael Zolotov CTO and co-founder of Razor Labs.

[00:00:54] Michael Zolotov: [00:00:54] The most frequent use the use case that we get from our clients are prevention of future downtime 

[00:01:00] [00:01:00] Trond Arne Undheim, host: [00:01:00] Lior is chief revenue officer of visual factories. Natan Linder, CEO, and co-founder of Tulip.co Anat Katz minister of trade affairs to consulate general of New York for Israel and Karen Chen headed sectors automotive and smart mobility industry for Play-Doh at the Israel export Institute.

[00:01:22] In this conversation, we talk about industry 4.0 with top Israeli startups and advanced manufacturers from new England, notably. The daunting challenges in manufacturing, the ever-changing context, the trailblazing tech solutions, integrating it all. And what do factory managers need to know? And last, at least partnering Augmented is a podcast for industry leaders and operators hosted by Futurist Trond Arne Undheim presented by Tulip.co the frontline operations platform and associated with mfg.works. The industrial [00:02:00] upskilling community launched World Economic Forum. Each episode dives deep into a contemporary topic of concern across the industry and airs at 9:00 AM us Eastern time, every Wednesday, Augmented the industry 4.0 podcast, industrial conversations that matter.

[00:02:20] Here is Carl B. March from Stanley black and Decker. 

[00:02:23] Carl B. March : [00:02:23] We need to take an ecosystem approach. So even though Stanley black and Decker might be considered a large company, we recognize that for us to really understand and feel the benefit throughout our supply chain and throughout all of our connections, we need to make sure that we enable others to do so that's the approach that we're taking right now which is quite exciting. We have a lot of infuse, enthusiastic partners a lot of enthusiastic manufacturers who want to be a part of this. And we're starting this off in new England. 

[00:02:57] Trond Arne Undheim, host: [00:02:57] Great. That's super exciting. I'm now [00:03:00] going to go to three enormously fascinating founders and and leaders in Israeli startups.

[00:03:06] And I've talked to each of them on a podcast and many of the listeners and viewers will know that let's start with mark Goldfarb of six D of space or six staff space. Why are you here, mark? And you are a bit of a, a Israeli transplant because you live in New York for a bunch of years.

[00:03:26] Why are you in Israel? Why are you back? 

[00:03:30] Mark Goldfarb : [00:03:30] Why am I in Israel? I'm not going to get into that conversation. That's I guess, idealism, religion. We'll skip that for right now. But I love living in Israel and I love New York and Boston is not that far away. I love Boston also I've been there many times.

[00:03:43]We're here my startup has developed a sensor for that could be used for tracking for logistics and safety in a warehouse and a factory environment. And we're looking to spread new markets and Boston is a logical choice the whole new England is a logical choice. 

[00:04:01] [00:04:00] Trond Arne Undheim, host: [00:04:01] Wonderful. Thanks Mark. Lior from  visual factories, you are more of a software guy turning into a manufacturing guy.

[00:04:09] This is, the story of many of us Natan, is a, perhaps an example of the same thing. Why are you here Lior what's going on from your perspective? We'll get into the topic in one second, but just one little statement of why you're in new England right now virtually of course 

[00:04:24] Lior Zadicareo: [00:04:24] My background was mostly a software I've been telecommunication and software and a little bit of IOT as well. But over the last few years, what I've been looking at is trying to look into the future and look at what are the most, what are going to be the most interesting industries. And I did it like three, four years ago and manufacturing was one of the top ones.

[00:04:45] I think there's a lot of interesting things which are happening in that space. And I think it ties into into what software technology can bring into the world of manufacturing. And this is what I wanted to focus on. So the last [00:05:00] couple of years I've been involved more than that involved with with manufacturing and and IOT.

[00:05:06] Trond Arne Undheim, host: [00:05:06] That's very cool. And for those of you who follow the Augmented podcast, of course we'll know that Leo was a guest. As late as yesterday with with an episode recorded yesterday, which for me is new. It's not that I'm all that slow, usually podcasts aren't, they are either live or not live.

[00:05:21] I They're not live, they're not news, but this was  Michael Zolotov lets  talk about razor labs. You are virtually here as well. You have a very techie spin on the manufacturing world. Give us a sense of what you're here to do michael Zolotov. 

[00:05:37] Michael Zolotov: [00:05:37] Thank you trond and it's a pleasure being here with everyone.

[00:05:41] So essentially what we do is we come from a very extensive background in deep learning, which is, the cutting edge of AI research today. And essentially what we do is we connect to a very complex machines in the field of the fields of manufacturing, natural resources and utilities. And we [00:06:00] connect to the thousands of tags, thousands of sensors that already accumulate seeds of information for our clients and give them very precise business value in the fields of malfunction prediction, process, quality defect prediction, and obviously the optimization, whether it's throughput, maximization, energy efficiency, pollution, 

[00:06:20]Trond Arne Undheim, host: [00:06:20] Challenges in manufacturing, I'm going to just throw out something and feel free to agree, disagree, hopefully you don't all agree. Creating physical products in factories that are created in 1800 is like almost impossible task. What do you say, Mark Goldfarb? So what I'm saying is these factories are very old and they are not changed for, a hundred years.

[00:06:43] So these are factory floors are, they are full of all kinds of stuff. And you guys have to come in there with advanced technology. How are we handling that? We can get to that in a second, but you and some sensors, let's say you have to be retrofitted, right?

[00:06:58]Mark Goldfarb : [00:06:58] Our sensors would have to have in [00:07:00] those cases lights to be retrofitted led lights put in.

[00:07:04] It's not a big project, but there is a project there'll be some retrofitting, but it'll can work with the existing infrastructure, just adding the lights as long as there's electricity in the site.

[00:07:15]Trond Arne Undheim, host: [00:07:15] Perfect Leo, or what are you up to when it comes to these factories? Do you agree with me? I factor is changing.

[00:07:20] Are they, is it going to take a while to change? What's the situation with factories?

[00:07:23]Lior Zadicareo: [00:07:23] I think 1800 is a little bit going back, but I think in general, the, it's a challenge. And any time that we have a challenge, I want to turn things around and say, okay, how do we meet this challenge? Challenge for our customers if we wanted to make sure that they're able to actually meet that challenge. And what we do is try to build an IOT sensor that will, or an IOT device that will connect to any machine. Obviously there needs to be some kind of an interaction with a machine, if a machine has has a any kind of electricity or any kind of a signal, we can capture that and make sense out of that, based on what we do with our software.

[00:07:57]Trond Arne Undheim, host: [00:07:57] All michael Zolotov, you were the first [00:08:00] AI company to register to list on the Israeli stock exchange. You must have an answer to this old versus new. What do you guys do? Throw it all out.

[00:08:07]Michael Zolotov: [00:08:07] No, actually the exact opposite of that one of the key things that deep learning brings our AI brings to the table is the ability to leverage the existing sensors that are already there.

[00:08:17] Most of these sensors are, were put by the clients, not even the OEMs of the machines. And we actually leveraged the existing sensors. My take on your question is that That the machines today are not as sophisticated as they could be, and they don't operate as in an optimized way as they could have been and it hurts the old E which is the thing that everyone wants to maximize. And that's, I think the place to bring newer technologies to, to optimize the processes. 

[00:08:42] Trond Arne Undheim, host: [00:08:42] Michael Tamasi, so  you actually have a shop floor, you own one, and you produce as a contract manufacturer for others. So what's the situation in new England?

[00:08:50] Are we an old or a new factory or a mixer? And where's it heading? 

[00:08:53]Michael Tamasi: [00:08:53] If you're all you're not around, you need to progress. And we've been investing in technology here we [00:09:00] provide contract precision machining services for medical defense robotics. We're making parts for vaccine machines right now. So whether it's CNC equipment, whether it's machine monitoring, whether it's 3d printing.

[00:09:12] Big data analysis. You need to compete in order to survive. If you're not investing in these new technologies and partnering with companies locally and around the world, then you're not going to be around tomorrow.

[00:09:23]Trond Arne Undheim, host: [00:09:23] I gave Natan last word, which means stay tuned because I'm now going to go to the Carla March.

[00:09:28] So Carl Stanley black and Decker, you have a bunch of sites. I think hundreds certainly many. And then you have one particular, very exciting site in Hartford that you custom built out and you call it something fascinating that I'm forgetting right now, but it is some sort of smart factory. Why did you do that?

[00:09:44]Carl B. March : [00:09:44] First of all, I start with the last part manufactory. That's what we call our our site in Hartford which is where we have our innovation space. We also have an opportunity to put a bunch of partners solutions there as well. Where we're able to demonstrate what industry [00:10:00] 4.0 is to our individual sites as well as externally.

[00:10:04] But to answer your question regarding a mix of all the new, we definitely have a mix of old and new and we've had that difficult challenge that we're starting to overcome with being able to retrofit sensors but also make a common architecture that we're able to work from overall.

[00:10:21] So it's definitely a challenge, but it's it's one that can be overcome.

[00:10:26]Trond Arne Undheim, host: [00:10:26] Perfect. Natan, I have a sense that you see it somewhat differently, although let's unbundle it a little bit because you're not so focused, even though you were a two time tech founder, and you come from MIT and everything, you'd expect you to be talking up and down technology, but you talk about humans.

[00:10:42] Natan Linder: [00:10:42] Yeah. I talk a lot about humans and actually the,  what I've been focused my entire career is like how, interfaces enable people to use technology because, When you think about manufacturing there are the manufacturing technologies per se. So if you think about, if you're making a Silicon [00:11:00] wafer, there's a semiconductor lithography machine, that's the manufacturing technology.

[00:11:04] You can not make that product without machines and sensors and computers, but humans are not going away from manufacturing. There's actually overwhelming number of humans that are missing in manufacturing. There's all sorts of like good a little piece of information, the contextualize it, like the famous one is like about 300 hands are Involved in like putting together a product like an iPhone or an iPad, for example.

[00:11:25] The point, and then someone made a comment here about the 18 hundreds. And so I think certainly the spaces don't look like 18 hundreds, but, we have some customers in the luxury goods space, for example, that you go to their spaces where they put like a luxury watch piece, for example, and it doesn't look that different.

[00:11:42] And so the trick is like, how do you Enable the people on shop floors to, to actually survive and be productive for their organization in a world that is fundamentally driven by software. It doesn't matter if the software is like the top of the sensors or do AI or, dish out workflows or what have you.

[00:11:59] And [00:12:00] that's the tension. And that's like where I think a lot of our industries focused and working on in fact together build a new stack to power this this next, whatever you want to call it, the next step, the next gen manufacturing systems that need to go there.

[00:12:13] And the last point I'll make is technology's here. There's no doubt with clouds and AI, whatever else you want to put in that bucket, at least 50% of the battle is change management, which is, again, it goes to humans. 

[00:12:26] Trond Arne Undheim, host: [00:12:26] Michael Tamasi, what is the absolute biggest daunting challenge in manufacturing from your point of view?

[00:12:31] Michael Tamasi: [00:12:31] I've got to pick right up from Natans comment is people it's finding the talent and getting them trained up to embrace these new technologies that are needed to remain competitive in the future. 

[00:12:42] Trond Arne Undheim, host: [00:12:42] Let me follow up with that. What is the strategy to then solve that problem? Especially in Massachusetts?

[00:12:47]What are we doing about it?

[00:12:48]Michael Tamasi: [00:12:48] I'll tell you there's no, this is the most exciting time in my 35 plus year career in manufacturing, there is so much excitement, orcas coming back to our country. We need to promote what we do. We are not [00:13:00] Dr. Dirty and dangerous anymore. We are safe, smart, and sustainable, and we need to get that message across to our people in our state, in our country and globally.

[00:13:08] Trond Arne Undheim, host: [00:13:08] Perfect mark Goldfarb. What do you see from six Dio spaces side? 

[00:13:14] Mark Goldfarb : [00:13:14] Sure. I think this is what we're focusing on logistics and safety. So I agree with Michael that's people and I would specifically focus on the logistics and the safety aspect, how to maneuver everything and how to keep them safe.

[00:13:27] Trond Arne Undheim, host: [00:13:27] Michael Zolotov from  razor labs. What do you think. 

[00:13:31] Michael Zolotov: [00:13:31] Or we choose a change management and I would choose it in the eyes of VI. Whereas again, as Nathan said, they really can relate to that. Eventually our goal is not to replace people, is to enhance people, to give them the creative choices that they need to make as a part of their jobs and putting AI as a part of the process. That's a very challenging task and change management is critical. 

[00:13:52] Trond Arne Undheim, host: [00:13:52] Interesting enhancing people, augmentation. This is going to be a big topic as we move ahead. Lior what's your take on the biggest daunting challenge? 

[00:13:59] Lior Zadicareo: [00:13:59] I think [00:14:00] there's a two challenges. I think one is the democratization of manufacturing, so making sure that everyone is on board.

[00:14:09] And the second thing is for manufacturers to realize that the is strategy. That, whatever they, whatever decisions they make around technology is really a strategic decision for the company. 

[00:14:23] Trond Arne Undheim, host: [00:14:23] It's a great point because a lot of times we don't get past either talking about the technology or talking about workforce challenges, but we forget to talk, about the, not just the organizational, but the structural challenges Carl from Stanley black and Decker.

[00:14:36] What do you think is the absolute biggest challenge? You're a big company. There must be more than one challenge. 

[00:14:41]Carl B. March : [00:14:41] Certainly I do echo Liors comments around the strategy because that's one of the big issues facing most manufacturers in trying to get into industry for, I know for example, but outside of that, I'd say value chain.

[00:14:54]So being able to understand what's happening across the value chain and connecting those elements [00:15:00] from supply chain resiliency all the way to what's happening in your customer base. That's a challenging thing at the moment, being flexible and being able to adapt two different issues that are arising in different nodes along the value chain.

[00:15:15] Trond Arne Undheim, host: [00:15:15] What is your one big change for me? 

[00:15:17] Natan Linder: [00:15:17] Like I listed the problems, but I want to focus on the, one of the core tenants of solutions, which is build a community because we live in a network economy. And what I mean with that, pick any topic, whether it's HR, finance, e-commerce, all of these professionals are on the internet sharing information, not to mention software engineers, not to mention, all sorts of other designers.

[00:15:39]Have communities, where is that for operations and manufacturing? That, that is, to me, one of the key things that are challenging our industry from moving at the speed of, what open source gave to the way we design at scale enterprise systems today. So for me, that's the biggest challenge.

[00:15:56] Trond Arne Undheim, host: [00:15:56] Perfect. So let's pick up on this community challenge and I want to do it through [00:16:00] segment two, which is on this ever-changing context. But I first want to go a detour because not only are we trying to create community potentially following Natan, and I want everyone's opinion on that, of course, but let's just talk about the elephant in the room.

[00:16:13] COVID-19 has ravaged the world to be very honest and there are all kinds of views on it and you can spin it any way you want. But essentially it's been a tragedy but somewhat the rosy part of the tragedy was that there was internet and there was some technology even in factories. And more than that, I guess I wanted to kick this off with Michael.

[00:16:34] Some of the resiliency has, he has surprised a lot of us, even those of us who were watching. And some of the things that actually were able to, we were able to do during COVID. Can you please address some of the accomplishments in Massachusetts and new England during COVID 

[00:16:52] Michael Tamasi: [00:16:52] sure we spun out right in early March when COVID hit the Massachusetts, a manufacturing emergency response team.

[00:16:59] And we [00:17:00] basically got our research institutions together with companies ready to pivot to make PPE. And they were able to fast track development and production from months into days and weeks. There was one company nine months to make, to develop a gown. They turned it around at three weeks, which is amazing.

[00:17:17] We produced over 15 million pieces of PPE in the state in the last 12 to 15 months. What it did was shine a light on the tremendous ecosystem and what can happen when you have that collaboration like Natan mentioned, and you have people interacting at warp speed.

[00:17:33]Trond Arne Undheim, host: [00:17:33] That is extremely exciting because of what you're talking about is not just collaboration, but it is this warp speed.

[00:17:39] But what I'm interested in as my followup to this, and I'm going to challenge each of you, is this, how do we sustain this warp speed? So I want you guys to comment on COVID-19 progress because it's a, it's. Just let's not talk about the, all of the other stuff. Let's talk about what we can use it for.

[00:17:59] And [00:18:00] what you think is the opportunity now to sustain the gains that have been accomplished during COVID I'm going to go straight to mark because he's on the top of my screen right now. 

[00:18:12] Mark Goldfarb : [00:18:12] Sure. To me it was learning to work remotely. And I think that's something that we can sustain and you don't always have to travel.

[00:18:18] You don't always have to be there. You can do things remotely on zoom or otherwise and it took a lot to train everybody to work that way. But I think that's something we came out of it with and it's something that's gonna last. 

[00:18:30] Trond Arne Undheim, host: [00:18:30] Lior what do you think. So from a virtual visual factory's point of view

[00:18:34]Lior Zadicareo: [00:18:34] I think that, remote access to factories that has been key to dealing with this kind of challenge, but also I think in general, looking at the whole economy, digital transformation has been receiving just like a great big cake out of out of, COVID.

[00:18:50] So one of the upsides of COVID is if we've learned to do things remotely, we've learned to do things more efficiently in a way. 

[00:18:58] Trond Arne Undheim, host: [00:18:58] Michael at razor labs. [00:19:00] A lot of what you do is machine monitoring, which you're shared with. I think many of the startups here have machine monitoring as part of what they were up to.

[00:19:07]What are some of your observations on, on, on the ability to really leap frog for COVID? 

[00:19:13] Michael Zolotov: [00:19:13] So I want to really relate to what we are just said. Suddenly many sites were just inaccessible and we're only remotely operated and we saw during COVID a really Supreme surge in demand for AI driven automation.

[00:19:25] And as you said, monitoring. Where, the analogy is if really in the past you needed a hundred people with shadows building a foundation for building. When you present the insights to the people you can now with one tractor perform the same task. AI driving automation and optimization and remote monitoring.

[00:19:44] That's something that we saw high increase, and we think it's a sustainable increase in demand. 

[00:19:50] Trond Arne Undheim, host: [00:19:50] How do you see it from Stanley's side? You run analytics on the industry 4.0 for the company. 

[00:19:55] Carl B. March : [00:19:55] Yeah, I totally agree with on the previous comments and what I look [00:20:00] to as a silver lining in all of this the pandemic and all is that there is no more pool.

[00:20:06] For frankly, technologies that were there before. So all of these set, knowledges and solutions they're already there before the pandemic, but now I think it has highlighted the need for having these solutions in place. And I believe that going forward, the mindset has shifted somewhat in most of our sites in most of our companies.

[00:20:26]So not just standing in black and Decker to pull on these types of solutions. 

[00:20:31] Trond Arne Undheim, host: [00:20:31] Here's the Natan Linder. 

[00:20:33] Natan Linder: [00:20:33] Think everybody covered all the key points. Yes. We needed this remote work and we learn how to be resilient, all that. And that's really important and I'm not I'm not underestimating that, but I think what really COVID did is it showed us like the maturity of technology and that there is another way to do things.

[00:20:49]I've seen teams take, we, we had some work with some med device companies. You know that they were springing up like the ventilator build, quickly build ventilators, like early independent DEMEC. [00:21:00] And suddenly you see that, using a cloud-based systems all sorts of online CAD systems, like Tulip.co solutions that go into the shop floor.

[00:21:09] You can take and ramp up a production line in order of couple of weeks soup to nuts, including like the design of this stuff, including like the prototyping, including emergency regulatory approvals, all that. And so it's really tough to, I know what happened and think that product development doesn't need to change as the result.

[00:21:30]So I leave it there, but it's just for me, that's one of the, if we needed it for the. The most tragic reason that Asha did, but it's really anybody's doing product development, NPI is like in the pre COVID sort of timelines, world tools, or, basically then in the water, and COVID just gave us the proof.

[00:21:47] So I hopefully Trond you approve of this interruption 

[00:21:51] Trond Arne Undheim, host: [00:21:51] No  interruption I is perfect. So I was just going to drive through this question, which I didn't want to start with, but it's there's a two-sided coin to [00:22:00] this Response to COVID from the government side. So as many of you maybe aware of yesterday, the U S Senator sent a bill to the floor that included $250 billion, essentially for innovation and competition.

[00:22:13] However, we, so that sounds like fantastic news, but there is also, as you may be aware, a nationalistic angle to a lot of the things that happen in manufacturing, because it has to do with critical infrastructure. Is there a lot of complexities here? And there's a lot of country games being played.

[00:22:28]Without getting into diplomacy and creating any kind of a, international scandal, can we agree on how to deal with this in a rational way from the tech producer's point of view. So you are all essentially suppliers and we're trying here to develop partnerships and we haven't talked so much about international supply chains, but one of the reasons I asked about COVID is that there's this enormous potential to leapfrog.

[00:22:55] But there also was some weaknesses in this supply chain that I think many nation states [00:23:00] are grabbing onto. They are of course investing in duplication of supply chains, but short term, it could also lead to a little bit difficult environment for startups to show up in new England or new England startups to export other places.

[00:23:14] Does anybody want to pick that up? I'm going to. Take Carl up on it first, just because, he repairs says the biggest company. So from Stanley's point of view, how are you guys going to handle this challenge of a continued globalization, but a little bit more of a careful globalization and these are my words.

[00:23:31] You feel free to disagree. 

[00:23:34] Carl B. March : [00:23:34] Yeah. And not only so if you mentioned the pandemic earlier, but we also had all the other moves then and headwinds that have affected manufacturing over the past couple of years that has forced certain changes, particularly within our company around localization.

[00:23:50]So in, in spite of having globalized opportunities with our factory network throughout the world our move has been to localize more and more of our supply [00:24:00] chain so that we  also make, we're make where we sell a really, and we also build components where we make that, that has been a strategy that has been in the making and quite quite public.

[00:24:10]Over the past couple of years, but again, this past year did force our hand a little bit to do that in a more accelerated way. 

[00:24:18] Trond Arne Undheim, host: [00:24:18] So the way I'm going to do this now is I'm going to go to Michael Tommasi to give some advice before the three Israeli startups. Talk about how they're going to enter new England, because my guess is.

[00:24:29] How I start up wanting to enter new England is going to have to change because of COVID and some other trends that Carl was just talking about. Michael Tomasi you represent the ecosystem and the region, but you also have a startup in the region. From your point of view, what is the absolute best advice for any foreign supplier, small or large to work in this new American version of globalization post COVID

[00:24:52]Michael Tamasi: [00:24:52] I'll piggyback first on Carl's comment cause I do think there's been a trend for co-location and that's important, but it is a global economy. So getting to Denny [00:25:00] to your question, Toronto in the state of Massachusetts and every state has an MVP for companies to connect with the mass MEP who has a tremendous network with their supply chain in each state, they can learn where best to go, whether they're looking for manufacturing, design, innovation, whatever it might be to partner with companies.

[00:25:19]The AMC of course, is another resource as well. And cam at mass tech, we have a lot of places in the state to go to, to learn and to integrate into network and collaborate. 

[00:25:30] Trond Arne Undheim, host: [00:25:30] Perfect. All right. So we're going to do a quick turn through three startups at least maybe in autonomous to chime in.

[00:25:37]Let's go to Michael  first. So you're here for a reason. We talked about it you obviously want to get clients in new England. You want them to be big and and enormous and give you a footprint, but maybe you need a footprint first. What's your take. 

[00:25:52] Michael Zolotov: [00:25:52] So Trond, you actually took the words out of my mouth. One of the key things that we understood early on is that [00:26:00] having boots on the ground is key for for engagement with clients, because clients see or manufacturers see AI as a journey that they want a partner to do together with. And when we started in Australia, one of the. First things that we've done is establish a branch there and we're now in the process of exactly localizing our branch in the U S trying to find the exact Right location for that, because eventually we treat our clients not as clients, but as partners for this journey, we start with a very quick one, two months tops, POC, where they already see business value.

[00:26:36] And because the expansion is so dramatic, we're thinking about thousands and thousands of feet of a forest every year of loss throughput that we can save. It's a journey that we do together with them. So having these boots on the ground is key for us.

[00:26:50]Trond Arne Undheim, host: [00:26:50] You guys want a story of how razor labs got to collaborate so much with Australia, you're going to have to listen to my podcast because we don't have time to cover it, but it was a fascinating story about [00:27:00] how their first big client, ended up with being a massive Australian expansion in Perth.

[00:27:04]Lior how do you see this from your point of view? What's your thought on that kind of dumb, dummy sailing in new England and how you really want to approach this region and America. 

[00:27:15] Lior Zadicareo: [00:27:15] I think it goes back into the issue of the ecosystem. So we're looking for partners to work with, although we are looking to expand, to get our boots on the ground as well in north America.

[00:27:27] And but I think they can general, if you ask the question in light of COVID, I think that COVID really turned into a sort of highlighted a few issues, which are very important around supply chain. However, I think on the other hand, it really a highlighted issue around the ability to do things remotely and the ability to do things like open source internationalization.

[00:27:50]So I think that we need to deal with these two sort of conflicting currents. So both looking for an ecosystem, which is local, but also [00:28:00] expanding globally as far as the resources that you're able to leverage. But it's actually both. 

[00:28:05] Trond Arne Undheim, host: [00:28:05] Got it. Mark. How about 60 oh, space is new England. You're 70.

[00:28:10]Mark Goldfarb : [00:28:10] It's not a 70, but it's definitely a target.

[00:28:12]I look at this as an opportunity right now and I think our actual R and D will probably remain in Israel and Jerusalem, but we definitely see in parallel to customer demand. Opening up an office in the United States on the Northeast. I can tell you for sure will be in Boston, but it's definitely in our plans and it will go forward as we see that we actually have the customers to support the office so we can support them in parallel

[00:28:36] Trond Arne Undheim, host: [00:28:36] Natan,would you care to share a little bit about tulips, globalization strategy?

[00:28:42]Natan Linder: [00:28:42] Yeah. So first of all, I echo folks who said, you gotta stay close to the customer that's been the story of doula, was born basically with a customer.

[00:28:51] And I think it's key to, to, to build the right products and yeah we're headquartered here in Somerville and have every [00:29:00] intention to stay, but we always gravitated towards Europe, because it was a bit ahead of the curve in a different fashion. I'd say from the U S on its adoption of a, what we call generally, industry 4.0 technology.

[00:29:14] And I think more important than mindset. So integrating it into process in, in, Western economies have the almost the highest need. And that's not to say that an Asia Pacific. You could have instances of Western manufacturing or operations with the multinationals there, for example.

[00:29:29] So we, we recognize that and focused on that. So we have a company in Germany we're starting another one in Hungary, which is like a very interesting Manufacturing powerhouse in Europe and lots of great engineering talent in, in, in good location to support. We are also starting operations in Japan and in China.

[00:29:45] And of course, China, you have to think about it through the lens of how do you operate a cloud and network environments, which we're very cognizant of the sensitivities around that, but it's a huge market. And, when a multinational pharmaceutical company needs to [00:30:00] operate in a factory somewhere in China, and then, we have to be able to support them and I think in that sense again, interesting time, because, for the first time we're getting to the point that true cloud environments drive the architectures, and that means you can actually log into your factory what we see all your sites and all that kind of stuff it's becoming a reality. And you still need the people on the ground to go and interact with customers so that's more or less how we see it. And by the way, partners play a huge part in that. 

[00:30:29] Trond Arne Undheim, host: [00:30:29] Awesome. So we're going to move to the trailblazing technology solutions that you all represent because no discussion of industry 4.0 can be without a technology discussion.

[00:30:39] I just really regret I would have regretted starting there, but I want to have a quick discussion on that now. So my question to each of you is going to be around that there are many industry 4.0 candidates. And they may not all revolutionize the factory or the [00:31:00] shop floor or manufacturing all alone.

[00:31:02] And we have talked about the complexities. Having said all of that, I'm going to list off some, you feel free to list off others. What are the most important two, three technologies that will change this next decade? Any kind of advanced machines, you're all involved with those robotics we haven't talked to, but robotics is very much a part of the manufacturing debate, 3d printing.

[00:31:25] We have a pioneer here in a room that space is moving faster printing would here with desktop metal, which was planting metal. Now they're printing wood, they're printing all kinds of stuff. We were printing medical devices. We're actually printing Oregon's now. And that has a lot of consequences for for location, industrial tools, Stanley black and Decker.

[00:31:44] I'm assuming you guys, I wanted to have it here, but I've been using your tools all weekend, right? And these tools don't get lost anymore because especially on aircraft and other places where these maintenance tools. Needed to be accounted for. That's a massive trend 60 O space sensory [00:32:00] network sensors are everywhere.

[00:32:01] We were talking about IOT over the last decade, but suddenly IOT arrived and 5g arrived in many countries, enormous consequences, machine learning. We have, both Tulip.co and razor labs and perhaps also virtual visual factory is developing really major solutions in that regard and then you have the big AI.

[00:32:20]The holy grail of AI Carl let's kick it off with you. What are the technologies that are highest on your radar right now? And that will have the biggest impact on this decade.

[00:32:30]Carl B. March : [00:32:30] For us being a tool company, mostly we have done a lot more in the, in recent times regarding integrating and connecting our products.

[00:32:38]So being able to get data coming from our our tools that are utilized in general in the B2B context then secondly when we look at some of our business units regarding tracing, right? You mentioned tracing tools, but then we're also tracing assets through some of our businesses as well.

[00:32:56]In the healthcare space in particular. And and then I [00:33:00] think finally, we're also diving into a realm where we're looking at digital services as well, too, in the B2B context as well, again in providing solutions where manufacturers can become more efficient in what they do. And we have a number of those solutions that will be coming forward in the next year.

[00:33:19]Lior, what's your 

[00:33:20] Trond Arne Undheim, host: [00:33:20] take on the next technologies?

[00:33:21]Lior Zadicareo: [00:33:21] I think I'll start with something that's obvious. I think cloud is going to rule the direction as far as definitely as far as software is concerned. So the challenge is going to be getting something on the ground that is able to connect to the machines and then something which is going to be up in the cloud, which is where the where the wisdom is going to be. And there, the second technology, which I think is a, I it's a group of technology, but I would tie AI artificial intelligence as well as a deep learning machine, learning into one big group of technologies, which are going to be extremely influential. 

[00:33:57] Trond Arne Undheim, host: [00:33:57] But Lior, as you said on the Augmented podcast yesterday, [00:34:00] sometimes you actually get too much data.

[00:34:01] So there is actually a way that people might digitize to five. So if you can't control your data, that what good is data that you don't understand or have no way to have to interpret. 

[00:34:12] Lior Zadicareo: [00:34:12] Exactly. And that goes back to what I was saying before. It's about strategy. So it's not going to be one solution fits all.

[00:34:19] I think one of the key things in manufacturing it's needed to do is to say how does technology fits within my strategy? And that's a strategic decision. And if I need, just to, if I have just 10 more seconds, I would say the real challenge is going to be the decision to go with either flexibility in manufacturing or efficiency.

[00:34:38] So 3d printer printing is on one hand of this and and an efficiency on fast-growing machines is going to be on the other hand. And any manufacturer would need to make a decision whether they want to be

[00:34:50]Trond Arne Undheim, host: [00:34:50] Natan, what about you? There's many ways to answer this question. You have your leg in two startups, 

[00:34:55] Natan Linder: [00:34:55] I'll be brief. It's a obviously very biased [00:35:00] definitely thing 3d printing is gonna change the game mostly on enabling faster iterations for product is product design in the link between design for manufacturing and manufacturability. And we'll start seeing more 3d printing use in parts.

[00:35:15] We're already seeing it's a real thing. It's a market, for a market of one being able to get really custom parts that fit to you usually it goes with the body like, glasses. Your pieces and dentistry, things like that. And on the operational side with my tooler pat on I just think no code is, true.

[00:35:32] No code for operation is going to be fundamental because the world doesn't have enough stuff for engineers anyway. And even less of them off the availability is coming into the wonderful world of operations for all sorts of reasons that we all need to work on, including the bad reputation of it's a dirty, not sophisticated environment.

[00:35:51] And we all know that's not really the case. So for that, we were working on building the best no-code engine out there to support operations. 

[00:35:59] Trond Arne Undheim, host: [00:35:59] Awesome. We're going to [00:36:00] have to speed up a little bit, Michael quick take w what are the technologies on the horizon? Can you just be a little specific, cause I know, you operate D deep in the deep of deep tech, but give us some specifics.

[00:36:12] Michael Zolotov: [00:36:12] So specifics. So you have AI, which is a buzzword that exists, since the fifties and classical or old fashioned algorithms are what everyone know as machine learning, but the problem with machine learning is that it doesn't have the complexity, or it doesn't have the capability to capture the complexity of the vast majority of manufacturing machines, because they have, as everyone here said, seize of data, oceans of data, and for machine learning, there is actually a such a thing as too much data.

[00:36:40] And that's where we come with deep learning, where there isn't such a thing as too much data. And specifically deep reinforcement learning gives you the ability to optimize any KPI that you want with superhero hearing strategies. So you can actually have real-time insights on spin the valve here push the button there, do this and that in order [00:37:00] to increase throughput, reduce malfunctions, reduce pollutions increase efficiency, and that's.

[00:37:06] Yeah, the key things that you can do now, and you couldn't do five years ago. 

[00:37:10] Trond Arne Undheim, host: [00:37:10] Perfect. And if you guys want a little bit more of an in-depth on the reinforcement learning and manufacturing, listen to Michael's podcast on Augmented, Michael Tommasi. How do you see this technology game? You're you have one leg in true manufacturing, one leg in, making the region more advanced.

[00:37:26] How do you balance that? And with which technology would you vote for the decade? 

[00:37:30] Michael Tamasi: [00:37:30] I think a couple of things. It's the ability to integrate automation and robotics to enhance your processes internally. It's the data analytics piece for generating data, but like it was mentioned too much then how do you take that and use it effectively to get information back to your team to make better decisions?

[00:37:48] And software packages. We have a program in equalities that we purchased recently. And how do we take that in? And actually like exponential advancements in our ability to process our work. 

[00:38:00] [00:38:00] Trond Arne Undheim, host: [00:38:00] Got it. And mark, what is your 

[00:38:03] Mark Goldfarb : [00:38:03] very simply, I'm going to say sensors. Everything everybody said is very important, but they all rely on data and the data comes from the sensors in the field.

[00:38:11]To me I'm biased because that's our company, but the data coming in is very important and that's, the sensors will give you, 

[00:38:18] Trond Arne Undheim, host: [00:38:18] do you have any observations? So now that you've heard. Your team and our team. What what are your, any reflections. Yeah. Thank you. Trond thank you everybody for this very interesting discussion.

[00:38:29] Anat Katz: [00:38:29] I think that I just wanted to add a couple of words. Basically I think addressing much, everybody has said just as a side note, before this position, my prior position in Israel was heading the export control agency in Israel. So I was actually dealing, with us the specific issues of sensitivities in trading in more sensitive products between countries.

[00:38:50] And I think that one of the things that has become even stronger in my perception of doing business internationally, especially as we move forward and become more [00:39:00] advanced with better abilities is really who we partner with. Because I think that partnership is key while being present in a specific market and having boots on the ground.

[00:39:11] And I think that the Israeli companies mentioned the fact that they acknowledge it, that they cannot do business remotely completely remotely. They have to be present. And I think that this is one thing that, you know, out of our office, we certainly encourage the companies to come in and do. And that's part of the reason for this sun seminar.

[00:39:29] At the same time, I do want to say also to the larger companies, there's really no substitute to partnering in partnership. And I think that in the, without going into politics, The reality of the current situation is that you really need to be very careful in picking your partner, not just from a technological perspective, but for other business perspectives, but from a broader perspectives of, the different processes, but that orange, the directions that the world is heading.

[00:40:00] [00:40:00] And I think in that respect, they just want to reiterate and to share with everybody the strong partnership that we, as the state of Israel and enjoy with the United States being very close partners and having many strong infrastructure. Between us that allow a business to thrive even in a slightly more sensitive situations or environments.

[00:40:25]So yeah, so that's my 2 cents and I do want to encourage everybody to continue engaging in these types of partnerships. And again, from our end we are very happy to help with this help facilitate, have helped provide additional information to anybody who's interested, 

[00:40:44] Trond Arne Undheim, host: [00:40:44] Great, Mark  thoughts on partnering after this discussion?

[00:40:49] Mark Goldfarb : [00:40:49] We are looking for partners and I think having a feet on the ground is very important. It's the personal connections, I think it goes one of the common themes that came out of today. 

[00:40:58] Trond Arne Undheim, host: [00:40:58] All right. That was 68 space. [00:41:00] Michael Tamasi Acura owns and the AMC network here in Massachusetts. 

[00:41:04] Michael Tamasi: [00:41:04] Yeah, take advantage of the resources here. There's grant money. There's the  manufacturing, USA institutes, do some learning, reach out and connect. And so we can establish partnerships 

[00:41:16] Trond Arne Undheim, host: [00:41:16] Lior from a visual factories.

[00:41:19]Lior Zadicareo: [00:41:19] I'd like to see this kind of forum in a room in Boston within the next six to 12 months. And us communicating directly, 

[00:41:29] Trond Arne Undheim, host: [00:41:29] Talk to Mr. Dr.  COVID talked to Mr. COVID.Michael Zolotov So what do you think? 

[00:41:33] Michael Zolotov: [00:41:33] Yeah, it was it was a pleasure. And basically we are looking for partners million, three sectors, continuous manufacturing, natural resources and utilities. That's what we were looking for. And yeah, having boots on the ground is currently in our plans literally in these months.

[00:41:47] Trond Arne Undheim, host: [00:41:47] Wonderful. Natan, any last observation? 

[00:41:51] Natan Linder: [00:41:51] That I'm not alone. That there's a lot of great folks are contemporaries and there's a great ecosystem in the making. [00:42:00] And I think we'd be happy to host people in our HQ at Boston whenever the time is right. Someone can write this down and catch this check then down the road, sometime pizza or, lobsters.

[00:42:13] If we get there. 

[00:42:14]Trond Arne Undheim, host: [00:42:14] We'll take that up lobster with lobster and whatever suitable drinks, Carl, what do you think of this? Since I was so rude initially I'm going to give you the last word apart from my word, of course, because I want to say that last part. So anyway, thank you. And please what's your last observation?

[00:42:34] Carl B. March : [00:42:34] No. This has been an energetic conversation that has validated something that we have believed in at Stanley black and Decker in our industry 4.0 program in that there's an importance. And actually it's quite essential to have a robust partner ecosystem. You cannot do it alone. No manufacturer can do all of this on their own.

[00:42:55] And we need partners both in the public sector, as well as in the private sector [00:43:00] to help us along the way. 

[00:43:02] Trond Arne Undheim, host: [00:43:02] All right. So from my end, it just remains to thank all of the panelists and also to say that, and thank our cohost from the Israeli economic commission to say that, from our organizing committee here, Carl and myself, representing the advanced manufacturing hub, new England, which really is a new organization.

[00:43:20] And he was established, under the auspices of the world economic forum, as an idea, To say, the world of industry isn't just about, and pardon my French here, not, it's not just about the Stanley black and Decker's and to Carl's point, we all need each other, whether we are smaller, newer, more emergent, or we are traditional players whatever size we have or we are governments, this is a multi-stakeholder multi region type of process and it is a community like Natan said. So the advanced manufacturing hub of new England aims to be not just regionally and even just collaborating across states in the U S [00:44:00] sometimes is actually challenging, right? Because many of these structures are set up statewide and with state borders.

[00:44:07] So anyway, to then do this globally has a number of benefits, but also it is complex. So we would just invite you to keep supporting us. And the charter that we had, which really is to just be a network that boosts both the internal and regional struggles and strides and boosts the international and global capabilities.

[00:44:30] And there are hubs in 12 other regions around the world and we attend Israel by the way is not one such hub. So I have been especially encouraged by the, our conversation here. And hopefully we can follow up and get you plugged into this am network, but let's leave that aside for a second.

[00:44:47] And I just wanted to thank all of the attendees. For showing up, listen, please suggest other events that we shouldn't hold on and thank you very much for your attention today. It's new England on industry 4.0. Our [00:45:00] guests were a mix of top Israeli startups and advanced manufacturers from new England.

[00:45:05] And this conversation, we talked about industry. 4.0, the daunting challenges, the changing context, the tech solutions partnering and what factory managers need to know. My takeaway is that industrial tech is about to transform the manufacturing landscape in ways that we can only still try to imagine the process will be quicker than expected.

[00:45:28] The change will be uneven across the factories, regions, and countries. It will all depend on how well we implemented technology. Repair the workforce and understand the macro impact of many incremental changes that altogether will represent a systemic shift. Exciting and accelerating times ahead. Thanks for listening.

[00:45:50] If you liked the show, subscribe to Augmented podcast.co or in your preferred podcast player and rate us with fivestars. If you liked this [00:46:00] episode, you might also like to listen to individual episodes featuring each of the guests or this webinar, notably episode 32 visualizing factories with guests Lior Zadicareo from visual factories, episode 27 industry 4.0 tools with Carl B. March  from Stanley Black and Decker or episode 19 machine learning in manufacturing with Michael Zolotov  from razor labs.

[00:46:24] Or episode 25 industrial tracking with mark Goldfarb from 60 of space or episode 26 manufacturing in Massachusetts with Michael Tamasi CEO, Augmented upskilling the workforce for industry 4.0  frontline operations.


Natan Linder Profile Photo

Natan Linder

Co-founder & CEO, Tulip; Co-founder & Chairman, Formlabs

Natan Linder is co-founder and CEO of manufacturing technology company, Tulip, and co-founder and chairman of Formlabs, the pioneer and industry leader in professional desktop 3D printing. Linder holds a PhD from MIT Media Lab's Fluid Interfaces Group and a S.M. in Media Arts and Sciences from MIT.

Mark N. Goldfarb Profile Photo

Mark N. Goldfarb

CEO and co-founder, Sixdof

Mark N. Goldfarb, CEO and co-founder of Sixdof, was an early pioneer of the application of technology into businesses, schools and homes, and has managed companies in both the US and Israel, as one of the first telecommuters. He received his bachelors degree from Queens College, City University of NY in Computer Science.

Michael Tamasi Profile Photo

Michael Tamasi

CEo & owner, AccuRounds

Michael Tamasi is President and CEO of AccuRounds, a contract manufacturer dedicated to being the leading value solution for custom mechanical components and sub-assemblies used in numerous industries including medical, aerospace, semi-conductor, robotics and emerging technologies. Michael, a second-generation owner, has been working in the family business for over 35 years.

Michael is very active in industry and educational organizations including government appointments to the Massachusetts Advanced Manufacturing Collaborative, currently serving as Co-Chair, and previously sitting on the MA STEM Advisory Council. Michael has been active in the National Tooling and Machining Association for over thirty years, serving on their Boston Chapter’s board for fifteen years. He is also Chairman of the Board for GBMP, Chairs the Executive Committee for Business Leaders United for Workforce Partnerships, serves as a NIMS Audit Team Leader and is an Ambassador for MassEcon. Recently, Michael was named to the Manufacturing Industry Recovery Panel, which will share recommendations with the Biden Administration to ensure an Inclusive Economic Recovery.

Michael currently sits on the advisory board for the Mechanical Engineering Department at the University of New Hampshire, where he received a Bachelor of Science degree in mechanical engineering. He also received a Master’s degree in Business Administration from Babson College.

Carl B. March Profile Photo

Carl B. March

Director, Industry 4.0, Stanley Black & Decker

Carl B. March currently holds the position of Director, Industry 4.0 at Stanley Black & Decker. In this role, he leads the Analytics value stream and is responsible for sponsoring and leading how the company engages externally with sharing and scaling Industry 4.0 best practices. Over the course of his career, he has spent more than 20 years in Manufacturing in various roles in operations, Operational Excellence, Technology and Analytics.

Carl has a wealth of experience in the areas of Maintenance, Asset Management, Reliability Engineering, and Lean Operations. He also holds an undergraduate degree in Mechanical Engineering and a graduate degree in Automotive Systems Engineering. His list of publications include technical papers written for the ASME International Mechanical Engineering Congress as well as the IMechE International Journal of Automobile Engineering and other industry periodicals and reference texts. Carl has had had proven success in numerous industry sectors, in the application of optimization methods leading to higher levels of equipment reliability, operability and maintainability. His passion and focus has been in the transfer of knowledge in Reliability and Asset Optimization Techniques, RCM, TPM, Lean, Root Cause Analysis and Reliability Excellence to clients and teams worldwide seeking to achieve manufacturing distinction.

Carl also attained a significant level of professional recognition as a licensed Professional Engineer (PE), a Certified Reliability Engineer (CRE) by the American Society for Quality, a Certified Maintenance and Reliability Professional (CMRP) by the Society of Maintenance and Reliability Professionals and a Certified Smart Industry Readiness Index (SIRI) Assessor by the SIRI Institute.

Michael Zolotov Profile Photo

Michael Zolotov

CTO & co-founder at Razor Labs

Co-founder and CTO at Razor Labs, Co-founder and board member at Axon Vision, Axon Pulse, and Compie Technologies.

Creating innovative AI solutions for the most complex challenges and directing their business development allowed Michael to serially establish various prospering enterprises.

Michael advises to multi national corporations and is considered a thought leader in the fields of AI and Deep Learning.

Michael was a participant in the prestigious Talpiot program and a Captain in an elite R&D unit in the Israeli Defense Forces.
Michael holds a master’s degree from Tel-Aviv University, having researched lung cancer detection, using Deep Learning methods.

Lior Zadicareo Profile Photo

Lior Zadicareo

Chief Revenue Officer at Visual Factories

Lior is a Product Management and Marketing expert with 30 years of experience in hi-tech. He built the Marketing organization as VP Marketing and Business Development at Traffix Systems (sold to F5 in February 2012). He created the Product Management group at Amdocs, the first to assimilate Product Management methodologies, resulting in a change in the approach to Product Management. HIs specialty is Software Product Management. Lior has an MBA in marketing from Tel Aviv University and a B.Sc in Computer Science from Cal State.