March 3, 2021

Plug-and-play Industrial Tech

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. In episode 5 of the podcast, the topic is: Plug-and-play Industrial Tech. Our guest is Etienne Lacroix, CEO & Founder, Vention.

In this conversation, we talk about the Consumerization of Industry, high-mix manufacturers, shorter product life cycle, and end-to-end approaches. Etienne shares best practices for industrial workflows with 10x speeds to design, automate, order, deploy, comments on the appification of manufacturing software platforms, the legoification library of modular parts and factory equipment, and how it ties into empowering agile manufacturing. We discuss remaining complexities and briefly touch on the future.

After listening to this episode, check out the Vention  well as Etienne Lacroix's social profile. 

  • Vention
  • Etienne Lacroix

My takeaway is that Industrial tech is indeed becoming plug-and-play. We may be at the cusp of a lowcode and approaching a nocode environment, but that doesn't mean zero cognitive skills required, quite the contrary, at least if you want to shape the future development or lead the manufacturing process. Vention's Cloud-CAD makes use of engineering grade 3D in the web browser and is a big step forward. Many more exciting applications are to come, as we map out the use cases, get feedback from previously not sought-out parts of the shopfloor, and integrate those findings. Is a zero bottleneck future in the line of vision? Not now, but we are getting closer.

Augmented is a podcast for leaders in the manufacturing industry hosted by futurist Trond Arne Undheim, presented by, the manufacturing app platform, and associated with, the open learning community launched at the World Economic Forum. Our intro and outro music is The Arrival by Evgeny Bardyuzha (@evgenybardyuzha), licensed by Artlist (@Art_list_io). The show can be found at

Thanks for listening. If you liked the show, subscribe at or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like Episode #1, From Automation to Augmentation, Episode #4, A Renaissance of Manufacturing or next week's Episode #5, Plug-and-play Industrial Tech. Each episode dives deep into a contemporary topic of concern across the industry and airs at 9 am US Eastern Time every Wednesday. Augmented--the industry 4.0 podcast.


Plug-and-play Industrial Tech 

Trond Arne Undheim, Host: [00:00:00] Augmented reveals the stories behind a new era of industrial operations, where technology will restore the agility of frontline workers. In episode five of the podcast, the topic is plug and play industrial tech. Our guest is Etienne Lacroix, CEO and founder of Vention. In this conversation, we talk about the consumerization of industry high mix manufacturers, shorter product, life cycles, and end to end approach.

[00:00:30] Etienne shares best practices for industrial workflows with 10 X speeds to design automate order and deploy. And comments on the app effication of Manufacturing software platforms, the Lego-ification libraries of modular parts and factory equipment, and how it ties into empowering agile Manufacturing.

[00:00:50] We discuss the remaining complexities and briefly touch upon the future. Augmented is a podcast for leaders hosted by futurists throne Arnaud Undheim presented by Tulip dot co the Manufacturing app platform. And associated with The Manufacturing upskilling community launched at the World Economic Forum each episode dives deep into a contemporary topic of concern across the industry and airs at 9:00 AM us Eastern time, every Wednesday.

[00:01:19] Augmented the industry 4.0 podcast. Etienne. How are you doing?

[00:01:25] Etienne Lacroix, CEO & founder, Vention: [00:01:25] Yeah, I'm doing very well. Trond thanks for having me today.

[00:01:28] Trond Arne Undheim, Host: [00:01:28] Yeah. It's an exciting time to, to talk about augmentation, for sure. At the end, you are an interesting figure. I wanted to first cover the fact that you seem to have started a unusual technology company, way back when dealing with.

[00:01:42] The bikes and mountain bike technology. What was that all about?

[00:01:47] Etienne Lacroix, CEO & founder, Vention: [00:01:47] So definitely you went deep into my LinkedIn profile, but now that was a long time ago. I used to be a big fan of mountain biking and back in the early 2000, I had a company called unusual technologies and we were indeed designing downhill bikes.

[00:02:02] And that's probably in the early two thousands. Yeah.

[00:02:06] Wow. Have you had time to keep that up as you're working on the industrial automation?

[00:02:10] Etienne Lacroix, CEO: [00:02:10] Fortunately? No. No. I my big passion for month and bike pretty much ended as I was halfway through my undergrad and the became a workout, all they can decided to go work at general electric and my passion shifted still have that prototype a couple of prototypes in my basement.

[00:02:26]But unfortunately there History of my previous passion now. So why then

[00:02:30] Trond Arne Undheim, Host: [00:02:30] did you go into industrialization technology? What prompted this?

[00:02:34]Etienne Lacroix, CEO: [00:02:34] For me, there's a long life passion for product design. I think mountain biking was one example of that, but after a couple of years designing mountain bike I switched to designing industrial goods being based in Montreal.

[00:02:47] There's a lot of. Aerospace taking place in the city and had a chance to work on a lot of aircraft program from the EDU 83 80 and the seven 87. And continuing that journey joined general electric at some point that worked on the editing technologies back in 2005, 2006, and the heydays of led lighting and More recently just before venture.

[00:03:07] And that was actually in McKinsey as part of the product development practice. And it was able to to work with probably, undergirds of companies that have engineering intensive business on a lot of product design and engineering topics that go from power sport, power tool, power equipment, the aircraft with them, with robotics, 3d printing and so on.

[00:03:24] So that's, I guess the only story here is the one have deep passion for product design until today. Invention, to be honest is no surprises when you understand that because it's almost as I took that passion and through dynamic in it, and now I'm able to see hundreds of people every day, that design also industrial good using the platform.

[00:03:42] Trond Arne Undheim, Host: [00:03:42] Tell me more about that because the consumerization, is one term of industry overall. It's a bit of a mega trend right now and you are playing in the middle of it. How did it start? What made it possible? And yeah, just give me a sense of what it looks like

[00:04:00] Etienne Lacroix, CEO: [00:04:00] right now. Yeah, and this is a great question.

[00:04:02] And it's a great topic as well. And we're in the field of industrial automation and everybody has seen those picture from a car assembly line or a consumer electronic assembly line where there's robots everywhere. This problem of industrial automation has been solved, but this is not the.

[00:04:18] Reality of Manufacturing, there's still a lot of Manufacturing plan where you know assembly operation or manufacturing operations are done manually. And there's a reason why they're still manual today is it's just impossible for them to profitably automate because it's too costly. All the technology today for industrial automation as been designed for high throughput factory.

[00:04:37] And when you're trying to bring that into kind of a high mix, low volume factory is just too costly. And for that to work, you need to change the delivery model. You need to create products that are so simple. So the workers that used to operate the floor can actually now build the floor and deploy the technology on the floor.

[00:04:52] And, there's a trend there and, there's a couple of companies pushing that trend, where we empower the workers by, being able to take the job they used to do manually. And actually now automated by himself, using technologies that is suited for them.

[00:05:06] Trond Arne Undheim, Host: [00:05:06] Yes, technology suited for them.

[00:05:08] And there's a, but there's a bunch of you said prerequisites to make this happen still. Why did it take so long? First of all, for. Industry and, by industry, I guess we need to be more specific because this hasn't happened all across industry. And it's happening in, to varying degree, but you told me earlier that there was this moment, that at least for you, that really changed things in, and the moment for you was around 2014, what was that?

[00:05:36] Moment.

[00:05:37] Etienne Lacroix, CEO: [00:05:37] Yeah. So in, in 2014, what happened as there's a little library called web GL that enabled us to do and generate grade 3d in the browser. And as soon as this was true and that's around 2014, 2015, you could imagine the workflow of creating industrial automation system taking place. In the same digital stream.

[00:05:59] And for me that navigated product design hundreds, and probably several hundreds of times, and from the beginning to end, that workflow required me to learn as an is so many software, right? So I'm electrical software or some PLC programming, software, robotics, software design software. It's almost an, every software, three.

[00:06:16]Months to learn. And as soon as you bring all of that into same digital environment in the same simple ways bays web interface, you can make it very accessible and very quick. All right. So today, you know what used to take me? Okay. Months and months of finding components, designing custom parts, ordering them, assembling them and so on can now literally be done in just a few days, and by, going online, opening up your blood browser, selecting parts for your industrial machine, designing with those Lego parts seeing the price in real time, the assembly time in real time.

[00:06:47] And then you can just order and you get it next day, ready for them to deploy on your factory floor. So it all became possible around 2014 and, we. We've got going on at around 20, 2016. So just a few months later,

[00:06:59]Trond Arne Undheim, Host: [00:06:59] This Lego principle is fascinating to me. I'm a, I'm in a, I think they, they call it an AFOL, an adults fan of Lego, which means that you obviously, I've cared about Lego from early on.

[00:07:10]But tell me more about how this usually in Manufacturing that there's talks about a four-step workflow, but there's many steps I guess, but what is. And how long does it actually take right now if I am somewhere here, let's say I'm in Massachusetts. And I want to order a very custom industrial part that I need on my factory floor.

[00:07:30] Give me a sense of what sorts of challenges will I currently be facing? Because, you said you have solved many of those challenges. I'm just trying to get a sense of what actually would happen. If I started ordering something today.

[00:07:43] Etienne Lacroix, CEO: [00:07:43] If you work in the, what I call the traditional way of doing industrial yeah.

[00:07:48] Automation, a project to automate your factory Trond will take you if you're lucky two months, if you're, more towards the average, Bob. Yeah. And Oh four months today with disability to digitalize everything, we can make this happen as fast as three days. It's mind blowing, right? The number of a shrink in the cycle time.

[00:08:05] And it's mostly caused by the fact that now you brought the concept of Lego in a, and as you can imagine, I was also a big Lego fan myself when I was a kid and probably still today. But but as you can imagine this Lego vacation of all the components, whether it's a robot arm, a gripper, a vision system, more and more.

[00:08:23] Every manufacturer would try to make their components compatible with one another. So we prevent from having to design custom parts. And as soon as this is true, now you can sit in an environment where designing in the, in 3d, in your browser is like almost a shopping experience, right? You just take those Lego parts and you click them one after the other, and you build your Lego set live, and that enables you to see the price live.

[00:08:46] And that's enable you to see the assembly timeline. If you decide to then purchase that equipment. And since now, the. If, since you're working with Lego, you can automate the act of design as well. You can do rule bales engines are those two parts really compatible? Are they really going to give you the performance?

[00:09:02] You can automate a lot of those design consideration. And it speed up the design time, literally from weeks and weeks of work in it. Traditional CAD software from just a few hours in a, in a platform like venture. So yeah, so today again, if you compare contrast industrial automation project will probably take you, Three to five days for a robot cell that will probably cost around 50 to $70,000,

[00:09:26]Trond Arne Undheim, Host: [00:09:26] At yen already in Augmented in the podcast with a few interviews that we've got going, there are so many scratch your head moments for me, because if I think back on 30 years of internet and web technology and many things that have happened to think that.

[00:09:43] Such a basic part of an industry that shapes the globe, and Manufacturing is what we are. I need to eat. It sets the limit for what we can do as, as in, in every industry to think that it took until 2014, that we had prioritized building social media apps and crazy other things. That even gets us into trouble before building the basics that makes society float.

[00:10:09] How do you explain that? It took until 2014 and I'm sure, there are many other dependencies, but if you were to just reflect a little bit on the industrial. Tech, why is it that, arguably it has taken very long. We're just the, not the right people involved or did they just not see what the obstacles were or are they, the kinds of things that you discovered with invention?

[00:10:32] Just, you just had to discover that cloud CAD was a thing that no one see that was a need years before

[00:10:41] Etienne Lacroix, CEO: [00:10:41] that or five years before there's always multiple. Trend that needs to collide at the same time for those shifts to happen. There's a, we've talked about the technology enablement trend, but that alone would probably not have been enough.

[00:10:54] I think the, I think one of the more fundamental change for me was the fact that product life cycle. And I, I know we've touched about this before with product life cycle is really getting significantly shorter than what it used to be. If you're designing a product for, a 20 years shelf life like an aircraft, The urgency to deploy your industrial factory.

[00:11:15] It was very low because first of all, if you're the one deploying it today, you're not going to see the end of that product. You don't even know if the product is going to be 20 or 25 years, but if you're deploying a factory for a product that's only going to have 18 months of shelf life, every month you save now is want more to revenue.

[00:11:32] And typically the last month, the revenue of that project or that product is significant significantly more than the cost of the industrial system. So it changed the Economic around how we think about. Manufacturing floor, right? Short product life cycle environment. You don't compete against the cost of the CapEx.

[00:11:49] You need to build your floor. You compete against this last month of sales. You can add before the product turns up sleet and it changed the economy of Manufacturing floor. You needed that trend as well to be there for no, for that collide to happen. And,

[00:12:03]Trond Arne Undheim, Host: [00:12:03] That's not your field, why did this shorter product life cycle start to happen?

[00:12:07] What w what, in your experience, and, you, you're closed on the customers that are seeing this and are arguing this, as a reason why they're investing into your workflow, what do you think caused the speed up essentially of. Of the consumer is Asian, on, on the negative end, as well of factories, the fact that things turn over so fast that the entire business model had to

[00:12:28] Etienne Lacroix, CEO: [00:12:28] change.

[00:12:29] Yeah. I'd already the answer I'm going to give you, but the one that always come back to that question is Customer tastes are changing so quickly. Everything even in industrial tech is almost getting to a fashionable States. And as soon as you're in that very rapid product cycle and it's forced the manufacturing floor to be very agile, to be able to change quite quickly as well.

[00:12:50]So you know that's what has fed, on the demand side some of the trend that, that led to business model, like you mentioned, and others to try to solve that problem. It's on

[00:13:00] Trond Arne Undheim, Host: [00:13:00] at 10. What about the challenges? What are some of the remaining complexities? As we were moving into thinking about what, what might happen next, right now, you've pointed out the workflow Being able to order a part really fast.

[00:13:11] What are some of the remaining challenges from the point of view of your business? But also as you're looking at industrial tech and the manufacturing and industrial operations space, what are some of the remaining complexities frustrations where one still is, I guess far behind other industries where we're both the speed has been quicker, the complexity perhaps has been.

[00:13:36] Different, it's just, you're not producing physical parts. So there is less complexity. What w what are some of the challenges that, that you're still facing? I

[00:13:45] Etienne Lacroix, CEO: [00:13:45] think the Companies that are trying to bring that democratization or that consumerization of industrial tech like Vientiane are facing a humongous amount of use cases to make simple.

[00:13:57]Then I think the I think for the simpler use cases, they're well on the way to be Cracker or I've been cracked already, but it's probably just a little drop of water and the whole ocean that has to be democratized. So typically the higher end complexity you go the less.

[00:14:11] Democratization is available today or possible. So I think no company like mentioned and others are considering what's the roadmap to that final state where you know, not only you can deploy a simple robot cell and almost an illegal fashion by yourself, but you can also start to think about how am I and to produce cars, and without having to no, the factory for three years. So when this is probably the extreme, but there's a journey between those two points. What we see so far, or the approach that seems to be taken by most companies is do you know, application allies, right? Those use cases create application kits that are for predefined use case.

[00:14:48] They will probably come with some hardware, some software as well, and they're attended and geared towards a specific use case. And because of the prepackaging, it makes it easy. Makes it easy again for the operator that used to conduct that task. Manually to be the one that kind of deployed a technology by himself because he knows what a process already, to deploy that technology by himself and then leverage the benefit of automation for himself.

[00:15:12] Trond Arne Undheim, Host: [00:15:12] But there still is an up-skill. Yeah. And challenge though. Because as far as I've looked at these apps, none of them are at the stage where you can. Literally just go in there and completely understand it as if it was, and I'm using social media, it's not like you can just sign up, get your account, get it done.

[00:15:29]It's not that simple. And I'm sure in your website, isn't even that simple. You have to still understand what part you're actually ordering, how to configure it. If I, it's not just, if I order it. One meter too long, obviously that's my bad, but there are so many other configurations and settings and indeed you've right.

[00:15:47] Industrial college studied requires two to do this. So I'm just trying to wonder, is this a leadership challenge or is it an upskilling the worker challenge or is it like you started saying you have to map the workflow. And the use cases to a level of detail that catches all of the variants and then boils it down.

[00:16:06] And that just, we just don't have a library of what we actually are doing in Manufacturing like, there's no best practice library of all the possible use cases. And we haven't distilled them down. Which of these things would you say are our stumbling blocks and who is working on simplifying that from your point of view?

[00:16:25] Etienne Lacroix, CEO: [00:16:25] To solve this. Is it the upskilling or leadership challenge? I think there's multiple part, right? I think manufacturer's or the tech company like dimension have to provide the right building block, but you also need to foster a community or, groups of users that can share best practices and help each others around those building block.

[00:16:43]For us we, we maintain this through Internal employees that are just there to make sure we spread the knowledge right. And help others. But also the community has to play a role talking to one another exchanging use case with one another to to go deeper into what's possible to democratize in one analogy.

[00:16:59] I always like Trond and I'm going to go. Back in history here, because I think it's, this NRG is so relevant, but everybody remember WordPress back in 2007, WordPress was this very buggy at GML editors. And if you were a serious software developer, you really thought it was a piece of rubbish, right? It didn't work well, there was a lot of bugs and so on, but if you are a marketer that was suddenly the best invention after the wheel, because finally you were freed up. From a software developer to bring your own marketing site online. All right. So we saw it at democratization in so many industries, industrial tech is no different, right? W we were lagging a little bit behind, but I think now that technology building blocks are available and I think there's also the right market pressure to make it happen.

[00:17:40]And and I'm very hopeful.

[00:17:41]Trond Arne Undheim, Host: [00:17:41] Biggest surprises. You've done this for a while now. What are some of the surprises that you've encountered along the way?

[00:17:49] Etienne Lacroix, CEO: [00:17:49] I'm amazed how fast and docile tech is going now versus, I've been in, in industry and in industrial since the early 2000. So almost like 20 years now.

[00:17:59] And th the speed at which things are changing now, the amount of startups that are pushing the frontiers, the amount, just a robotics company now that are trying to crack this is we've never seen such an influx of great talent to Manufacturing. It'll Manufacturing as not being cool for several decades until it finally turns cool.

[00:18:17]Just a few years ago. And I would say less than five years ago. Is it cool now? It's cool now. Oh yeah. Yeah, I think so. I think robotics brought the coolness to to Manufacturing. And we see a lot of amazing talent now getting back into Manufacturing. So to me, that's probably what amazed me the most is.

[00:18:32] It's just an, a great time to be an industrial right now.

[00:18:36] Trond Arne Undheim, Host: [00:18:36] Let's talk about the future. It's a tricky topic, but it has to be done. And I think it's exciting, the dearth and the death of the dull and the dirty and the dangerous. So the, all of these DS that are dying, to what extent is that a reality?

[00:18:50] And to what extent is it a problem?

[00:18:57] Etienne Lacroix, CEO: [00:18:57] No, I. I think the anything that is repetitive will be crack as a use case. Cause there's there's too much value to leave on the table. There's not enough value created. And there's a lot of value that can be captured. So this is this is true, I think is, but there's anybody that walked on a manufacturing floor knows that.

[00:19:17] Even if you're manufacturing the same product, every plan would have a different recipe. There's a lot to productize to get to the level we're describing. And in terms of future, I think application is there to stay. It's a word that we didn't use two years ago, and now it's on everybody's website, right?

[00:19:34] So application is there at this day, but I think there's a couple of other building block in terms of future. We'll see, application is definitely probably the core one code free software. I've heard anything from this citizen developer you might relate with, but code freeze use quite a bit as well.

[00:19:48]All the robot now are using code free interface, right? All the . So this is here to stay and it goes into this upcoming upskilling and democratize we'll stay now, if you step back and you think about the manufacturing floor, there's really just three pieces of technology to change everything, the robot harm, vision and conveying.

[00:20:06] If you have those three building blocks figured out, you can do a lot. Process. Robot, arms are well on the way, right? There's a lot of startup there's conveying has not been touched so much. And vision is also just at the beginning. But we'll crack, once we have those three pieces fully figured out, you can Product dies or drive application for a lot of use cases.

[00:20:29] The last thing I'll say is just, self-serve all the reluctance right now that industrial automation have on integrator is humongous because it's so complex, but the more we're going to democratize. No more self-serve people will be able to deploy their own tech. And we see that for a cobalt already, right?

[00:20:45] Cobalt. They've reached a state where there's simple enough to be deployed by the end user, but we'll see that with the rest with vision with controllers, with PLCs is going to come as well. But if you know the. The four things from you really describe what's coming next obligation code free software, this tracking vision, conveying and robot arms.

[00:21:04] And lastly, just self-serve.

[00:21:07] Trond Arne Undheim, Host: [00:21:07] So let me give you two types of workers or future workers. One, one is if I'm an existing factory worker, I'm, let's say I have passed my 50, but I still have, many years in the workplace. What should I worry about? And, when you alluded to the fact that the workplace, the simpler jobs are going to gradually or sometimes not so gradually, they just simply go away in an instant but more realistically, they will gradually go away.

[00:21:34] The cognitive skillset required is I guess, arguably increasing what are, what should I do as a worker? Should I be worried about this? Does this mean that essentially what historically was the case that Manufacturing has been a place for people that didn't really want to go to school for that long and wanted to learn on the job and wanted to have a job that they could could handle and maybe not worry so much about in terms of the cognitive challenges, although maybe I'm.

[00:22:03] Paraphrasing the wrong thing here, because clearly on the manufacturing floor, the people who really knew what they were doing, they have always been in demand. And in fact we're losing that expertise. I'm not going to, I'm going to paraphrase too much, but let's just to this worried worker.

[00:22:17]W what do you have to say?

[00:22:19] Etienne Lacroix, CEO: [00:22:19] I think if you're intellectually curious, you have nothing to worry about because the technology disease you brought up to you is designed to be accessible to you. The, unfortunately this change will happen in factories will get more automated robots will.

[00:22:34] Start to tackle the repetitive task more than they did in the past. This change will happen, but to deploy those technology, we know people that understand how things are done today. And if you're intellectually curious and you're willing to start learning those technologies that are more accessible than ever everybody now can learn how to program a robot in a single day.

[00:22:53]If you're intellectually curious, I think you're going to have a great opportunities in

[00:22:57] Trond Arne Undheim, Host: [00:22:57] front of you. All right, I'm going to give you a second use case. Mike, my kids are becoming teenagers and they're learning different things. What should they prepare for and how different is the factory and the workplace in terms of industrial operations, going to look for them, let's say 10 years from now.

[00:23:18] Etienne Lacroix, CEO: [00:23:18] If you're a young a teenager or an own kids that is considering to go into Manufacturing my first Bush would be, you need to learn how to code and you need to learn data. This is

[00:23:28] Trond Arne Undheim, Host: [00:23:28] the fight, the fact that you talked about. So that's

[00:23:30] Etienne Lacroix, CEO: [00:23:30] interesting. Yeah, no, but the it always depends on what's the No, everybody's working to make technology very easy, but to make technology very easy, there's a lot of complexity that takes place behind the scene.

[00:23:42] So if you want to be the one that creates that technology, unfortunately you have to there's a lot of layers to learn, right? Yeah.

[00:23:49]Trond Arne Undheim, Host: [00:23:49] Even to get back to the WordPress example, even if WordPress is today, I think running like 30% of the world's websites. So whatever it is, it might be more right now.

[00:23:58] It doesn't it hasn't taken away the need for software developers, right? Correct.

[00:24:01] Etienne Lacroix, CEO: [00:24:01] It hasn't. And the folks that have developed World press are probably extremely sophisticated as well. Bringing simplicity is hard.

[00:24:09] Trond Arne Undheim, Host: [00:24:09] How do you yourself stay up to date? This is arguably a very complicated industry and you are advising others, creating.

[00:24:20] A streamlined solution that I guess also you have to stay up to date on what's happening and there's obviously competitors and everything. How do you stay? Up-to-date on industrial tech and what's next then and how to improve the UIs and the life cycle. The improvements that you're putting on the table.

[00:24:39] Etienne Lacroix, CEO: [00:24:39] I'll I'll use it. You need to be intellectually curious, right. Then as the same answer I gave before, there's so much stuff happening right now, but

[00:24:46] Trond Arne Undheim, Host: [00:24:46] where do you find it? Associations, blogs, like where do you go? Is there any formal place you go? Do you, you go back to Harvard to do a drink from the fire hose.


[00:24:54] Etienne Lacroix, CEO: [00:24:54] What do you do? Of all the new tech, the new trend. And I think probably two thirds of them are actually pushed by companies that didn't exist four years ago. And just keeping up with all the robotics startup and industrial tech startup Industrial IOT startup that are being launched every single week.

[00:25:11]As a is only know there's several sides that we consult, but there's just, there's a lot there. And then you also need to keep up with all the incumbent, that I've built the industry to the level it is today. And there's a lot to to read. But. Do you know why you need to be intellectually curious?

[00:25:23]For me personally, I finished my days at that fairly late and I'm going to use the last 40, 40 minutes. I'm going to scan through Lincoln's scan through Crunchbase and Alana. That's my kind of moment for myself at the end of the day, just to keep up with the industry. But it's a great moment to be in you don't do that unless, you have a lot of passion for what you're doing.

[00:25:40]Trond Arne Undheim, Host: [00:25:40] You certainly do. I thank you so much at the end for this this chat. I hope you can stay in touch and hopefully we can track your progress and you can give them much more advice to the Augmented community. Thanks so much. Thanks Ron.

[00:25:52] Etienne Lacroix, CEO: [00:25:52] Cheers.

[00:25:54] Trond Arne Undheim, Host: [00:25:54] We just listened to episode five of the Augmented podcast with host Trond Arne Undheim.

[00:25:59] The topic was plug and play industrial tech or guests was  Etienne Lacroix, CEO and founder, Vention. In this conversation, we talked about the consumerization of industry high mix Manufacturing, shorter product life cycles, and end to end approaches at the end shared best practices for industrial workflows with 10 X speeds to design automate order, deploy and comments on the amplification of Manufacturing software platforms, the Lego effication library, modular parts and factory equipment, and how it tied into empowering agile manufacturing.

[00:26:36] We discussed the remaining complexities and briefly touch upon the future. My takeaway is that industrial tech is indeed becoming plug and play. We may be at a cusp of a low code and approaching a no code environment, but that doesn't mean zero cognitive skills required. Quite the contrary. At least if you want to shape the future development or lead the manufacturing process mentions cloud CAD makes use of engineering grade 3d in the web browser.

[00:27:06] And is a big step forward. Many more exciting applications are to come. As we map out the use cases, get feedback from previously, not sought out parts of the shop floor and integrate those findings is a zero bottleneck future in the line of vision, not now, but we are getting closer. Thanks for listening.

[00:27:27] If you liked the show, subscribe at Augmented or in your preferred podcast player and rate us with five stars. If you liked this episode, you might also like episode one from automation to augmentation, episode four, a Renaissance of Manufacturing , or next week's episode.

[00:27:46] Augmented the industry 4.0 podcast.


Etienne Lacroix Profile Photo

Etienne Lacroix

CEO & Founder, Vention

Etienne is a business leader and entrepreneur building and turning around engineering-intensive businesses. He is the founder and CEO of Vention, a software and hardware platform that enables manufacturing professionals to automate their production in just a few days.

Before Vention, he spent five years at McKinsey & Company as an Associate Principal with the Operations and Product Development Practices. In this role, he led enterprise-wide strategic, operational, and turnaround programs at global industrial and high-tech companies. Before joining McKinsey, he held various positions in product management, product development, and supply chain at General Electric as part of the Technical Leadership Program.

He holds an MBA from Harvard Business School, and a BA in mechanical engineering from the École de Technologie Supérieure.