Damir is a passionate entrepreneur and Managing Director of DMG MORI Digital, as the digital unit of the world's leading machine tool manufacturer DMG MORI. At DMG MORI Damir has been leading and implementing more than 50 digitalization projects at international industry companies over the past years. His focus areas are the conceptualization and execution of go-to-market strategies for new business models as well as building digital sales channels for SaaS/subscription-based products in the industry.

Prior to starting at DMG MORI Damir, Damir founded the EdTech platform studygood as a digital e-learning marketplace for universities and students. He participated in numerous start-up competitions and in 2018 won the Founders Hack initiated by the Bertelsmann Foundation in cooperation with Miele & Cie. KG. Damir holds the Dr. rer. pol. from University of Paderborn and has several years of experience in research on topics of operations research, logistics management as well as complexity management.

Dr. Damir Hrnjadovic has been a guest on 1 episode.