Dec. 22, 2021

The Digital Journey of a Flower Wholesaler

The Digital Journey of a Flower Wholesaler

Today's guest on episode 61 is Andy Burton, Managing Director at Double H Nurseries Ltd (@DoubleHUK). In this conversation, we talk about the experience implementing the Tulip digital app in the midst of COVID-19 lockdown in the busiest flower season to try to save his flowers and turn on e-commerce without spending a fortune in time and resources and without deep digital skills in his workforce.

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn? How to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip, the frontline operations platform.

Trond's Takeaway
Frontline operations is about so much more than technology, but getting technology right is often about picking the right technology for the skillset of your workforce. Implementing tech must be followed up by a complete tie-in with all your business processes, otherwise you enable speed in one part of the process and backlog in another. No-code apps make this easier, but not self evident.

The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at

Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

Augmented--industrial conversations that matter. See you next time. 

Andy Burton

Managing Director at Double H Nurseries Ltd

Andy is a 3rd generation flower wholesaler in the UK. Double H Nurseries Ltd, established in 1961, is the UK's largest house plant grower, delivering 4.5 million ornamental house plants to major UK supermarkets each year. A former supply chain strategy consultant at Deloitte, he has also worked at Rolls-Royce as part of the whole engine modelling team. Andy has a Masters degree in Aerospace Engineering from the University of Bath.