Dec. 22, 2021

The Digital Journey of a Flower Wholesaler

The Digital Journey of a Flower Wholesaler

In episode 61 of the Augmented podcast (@Augmentedpod), the topic is: The Digital Journey of a Flower Wholesaler. Our guest is Andy Burton , Managing Director at Double H Nurseries Ltd (@DoubleHUK). In this conversation, we talk about The experience implementing the Tulip digital app in the midst of COVID-19 lockdown in the busiest flower season to try to save his flowers and turn on e-commerce without spending a fortune in time and resources and without deep digital skills in his workforce.

Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip.

My takeaway is that frontline operations is about so much more than technology, but getting technology right is often about picking the right technology for the skillset of your workforce. Implementing tech must be followed up by a complete tie-in with all your business processes, otherwise you enable speed in one part of the process and backlog in another. No-code apps make this easier, but not self evident.

Thanks for listening. If you liked the show, subscribe at or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 45, The Startup Studio for Manufacturing, or episode 36, Digital Lean, or episode 21, The Future of Digital in Manufacturing. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners. 

The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at

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See you next time. Augmented--industrial conversations that matter. 

Andy Burton

Managing Director at Double H Nurseries Ltd

Andy is a 3rd generation flower wholesaler in the UK. Double H Nurseries Ltd, established in 1961, is the UK's largest house plant grower, delivering 4.5 million ornamental house plants to major UK supermarkets each year. A former supply chain strategy consultant at Deloitte, he has also worked at Rolls-Royce as part of the whole engine modelling team. Andy has a Masters degree in Aerospace Engineering from the University of Bath.