Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), and presented by Tulip Interfaces (@tulipinterfaces), the frontline operations platform.

In Season 2 we honed in, covering a specific topics relevant to manufacturing, such as marketing, frontline operations, reshoring, digital lean, startups, supply chains, pricing strategies, the manufacturing software market workers, the low code/no- code issue, diagnostic manufacturing, operational data, life science manufacturing systems, the industrial tech transformation outlook, the future factory, the evolution of lean, and industrial interoperability. As you can see, these ranged from technical topics to HR to investing to management principles--all of which go into operating and innovating in manufacturing and industrial tech.

Guests featured in this episode:

Joe Sullivan (@sullivan_joe), host of The Manufacturing Executive podcast and founder of Gorilla 76 (@gorilla76)
Lydia M. Di Liello (@LydiaDiLiello), CEO and founder of Capital Pricing Consultants, and co-host of The WAM Podcast: Empowering Women in Manufacturing and Business. (@wam_podcast)
Yossi Sheffi (@YossiSheffi), Director, MIT Center for Transporation and Logistics (@MITSupplyChain)
Harry C. Moser (@reshorenow) founder and President of the Reshoring Initiative
Dr. Gunter Beitinger (@beitgugb) (@Siemens) SVP of Manufacturing at Siemens AG, Head of Factory Digitalization and Head of Product Carbon Footprint/SiGreen

Thanks for listening. If you like the show subscribe to augmentedpodcast. co or on your preferred podcast player. And rate us with 5 stars. If so, let us know by messaging us your thoughts. Hopefully, you'll find something awesome in this show or in other episodes. Please, if you do, let us know by messaging us. We would love to share your thoughts with other listeners.

The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co

Please share this show with colleagues who care about where industrial tech is heading.

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

LinkedIn: https://www.linkedin.com/company/augmentedpod
Facebook: https://www.facebook.com/AugmentedPodcast/
Twitter: https://twitter.com/AugmentedPod
YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

See you next time. Augmented--industrial conversations that matter.

Special Guests: Dr. Gunter Beitinger, Harry C. Moser, Joe Sullivan, Lydia M. Di Liello, and Yossi Sheffi.

Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip (@tulipinterfaces), the frontline operations platform, where Hilarie as of this year serves as a Board of Director member, and is also associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. 

In this conversation, we talk about What Hilarie has learned from 35 years in the software industry, reflecting on her path, which includes taking Oracle from $100M to $11B revenue, via building a user movement of small business owners and their accountants at Intuit, integrating all those lessons with the simplicity that Salesforce brought to the customer relationship channeling the move towards trusted cloud computing, to Tulip, which enables the co-design of products and services in frontline operations, starting with the manufacturing shop floor.

**Trond's takeaway**: At hyper scale, growing software companies is not just about sales numbers and strategies, it is about channeling social movements. Perhaps it takes an outsider to see it and run with it? Hilarie has, through 35 years of trailblazing product and sales leadership, shown that truly understanding features, markets, users, and governance, is not just about following Silicon Valley personality cults. Rather, mega scale follows from tapping into big movements in the market, movements that are social in nature, delivering value to people who become believers and tell their friends, colleagues, and family about it. But although sales, at the core, may be social, it is also about being disciplined about market entry decisions and following through with a total solution.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 18, Transforming Foundational Industries, episode 42 Business Beyond Buzzwords, or episode 23, Digital Manufacturing in the Cloud. Hopefully, you'll find something awesome in these or other episodes. 

The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co. 

To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

• LinkedIn: https://www.linkedin.com/company/augmentedpod
• Facebook: https://www.facebook.com/AugmentedPodcast/
• Twitter: https://twitter.com/AugmentedPod
• YouTube: https://www.youtube.com/channel/UC5Y1gz66LxYvjJAMnN_f6PQ

Augmented--industrial conversations that matter.

Special Guest: Hilarie Koplow-McAdams.