Nov. 3, 2021

No-code for IoT in the Cloud

No-code for IoT in the Cloud

In episode 44 of the podcast, the topic is: No-code for IoT in the Cloud. Our guest is Rob Rastovich, CTO of ThingLogix (@ThingLogix):

In this conversation, we talk about what the Internet of Things (IoT) means for industrial business models. We discuss the impact of connected devices and the subscription based economy on industries as distant from the initial IT waves as agriculture.

Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip, the frontline operations platform, and associated with, the industrial upskilling community launched at the World Economic Forum. Augmented--the industry 4.0 podcast.

My takeaway is that the Internet of Things (IoT) is about to complete its hype cycle. We might finally see the smart cities we were promised in the nineties. With IoT, digital benefits comes to infrastructure, the last mile of sunk assets, long timelines, and nearly forgotten, but hard-earned public goods.

Thanks for listening. If you liked the show, subscribe at or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 29, The Automated Microfactory, episode 33, Sustainable Manufacturing at Scale, or episode 23, Digital Manufacturing in the Cloud. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners. 

The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at

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See you next time. Augmented--industrial conversations that matter. 

Rob Rastovich Profile Photo

Rob Rastovich

CTO of ThingLogix

Rob Rastovich has been actively involved in technology for nearly 30 years, from building a top 10 e-commerce site in a time when e-commerce was still in its infancy to establishing what is now known as Amazon’s AWS IoT.

Rob is probably the only CTO that also runs a working cattle ranch in central Oregon, but he is equally comfortable developing cloud applications as he is feeding cattle. Rob brings a unique flavor of passion and logic in his cyber and ranching duties, often fusing the two. He is also a 15-year veteran of’s consulting and has architected solutions for large and small companies such as NetApp, Dolby Labs, Qualsy Security, Rubric, BNSF, Solar City, and so many more.

As CTO of ThingLogix, Rob is the chief architect behind the company’s groundbreaking IoT platform that eliminates the need for code. He also built up the company’s back-to-work tracking system, WorkWatch, and ThingLogix incoming SMS marketing tool, Chirpley.

With Rob as CTO, ThingLogix was awarded the 2018 IoT Platforms Leadership Award and has become an advanced tier technology partner for Amazon Web Services.