Our guest is Joe Sullivan (@sullivan_joe), host, The Manufacturing Executive podcast and Founder, Gorilla 76 (@gorilla76). This is episode 64 of the Augmented podcast, the topic is: Marketing Mindset in Manufacturing. In this conversation, we talked about marketing tips for manufacturers, best practices from foundations to demand generation, distinguishing yourself by consistency.
Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn? How to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip, the frontline operations platform.
My takeaway is that the challenge of developing a credible yet effective marketing mindset is not unique to manufacturing, but it may be unusually underutilized in this sector. Industrial products and services are notoriously lagging behind the consumer market in terms of the sophistication of its communication, messaging, and use of social media. As industry seeks increasing relevance in people's life, or even seeks to recruit new talent from younger generations, that needs to change. Luckily, there are tools and practices to learn from and they are not rocket science, but take a willingness to commit.
Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 18, Transforming Foundational Industries, episode 46, Manufacturing Training in Massachusetts, or episode 53, Manufacturing Millennials . Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.
The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co.
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Augmented--industrial conversations that matter. See you next time.
Thinker & Founder
Joe is an Industrial Marketing Consultant of 10+ years and cofounder of the St. Louis-based industrial marketing agency Gorilla 76. Gorilla helps midsized B2B manufacturers create modern marketing programs that deliver meaningful business outcomes.
Joe heads up Sales and Marketing for the agency and consults Gorilla’s clients in both of these disciplines as well. He also hosts The Manufacturing Executive – a growth strategy podcast for manufacturing leaders.
Outside of work, Joe likes to cook, watch his Green Bay Packers and chase his three crazy kids – Grace, Jack and Charlie – with his wife of 10+ years, Julie. Joe is a Milwaukee native, transplanted in St. Louis, and a dual-degreed graduate (business and art) of Washington University in St. Louis.