May 25, 2021

Industrial Tracking: Drones, Warehouses and Theme Parks

Industrial Tracking: Drones, Warehouses and Theme Parks

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. 

In episode 25 of the podcast, the topic is: Industrial Tracking: Drones, Warehouses and Theme Parks. Our guest is Mark N. Goldfarb, CEO & co-founder of the Israeli tech startup Sixdof Space, who is a panel speaker at an upcoming, fast-paced panel debate with Q&A on Industry 4.0 with top Israeli startups and advanced manufacturers from New England. The event is a collaboration between the New England Advanced Manufacturing Hub (AMHUB), a global network associated with the World Economic Forum, The Government of Israel’s Economic Mission to North America, Tulip, and Stanley Black & Decker. 

In this conversation, we talk about positional tracking technology, touch on the many tracking technologies that exist out there- magnetic, UWB, Wifi, Lidar, LiFI - each with pros and cons. We then move into optical tracking, an approach that uses light, and as such requires a direct line of sight, but is less power hungry than other approaches. We discuss outfitting factory floors with this stuff to track movement by vehicles, people or goods in a manufacturing warehouse, and exciting futuristic use cases in remote surgery and landing space shuttles. 

After listening to this episode, check out Sixdof Space, as well as Mark N. Goldfarb's profile on social media, as well as the Israel meets New England smart manufacturing event and its organizers, the Israeli Trade Mission and Amhub New England:

Trond's takeaway: Photonics is an exciting field with a tremendous amount of innovation. Optical tracking is only one use cases, there are many, many others for this platform technology. 

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, check out Augmented podcast on YouTube, and rate us with five stars. If you liked this episode, you might also like episode 14, Smart Manufacturing for All, episode 13, Get Manufacturing Superpowers, or episode 6, Human-Robot Interaction challenges.

Augmented--upskilling the workforce for industry 4.0 frontline operations.

 

Transcript

#25_Industrial Tracking: Drones, Warehouses and Theme Parks_Mark N. Goldfarb

[00:00:00] Trond Arne Undheim, host: [00:00:00] Augmented reveals the stories behind a new era of industrial operations, where technology will restore the agility of frontline workers. In episode 25 of the podcast, the topic is industrial tracking, drones, warehouses, and theme parks. Our guest is Mark Goldfarb, CEO, and co-founder of these Israeli startups 60 ofspace who, is a panel speaker at an upcoming fast paced panel debate with Q and a on industry 4.0 with top Israeli startups and advanced manufacturers from new England. The event is a collaboration between the new England advanced manufacturing hub, M hub, a global network, associated with the world economic forum, the government of Israel's economic commission to north America, Tulip.co and Stanley black and Decker.

[00:00:49] In this conversation, we talk about positional tracking technology touch on the many tracking technologies that exist out there. Magnetic UWB, wifi leader, Li-Fi [00:01:00] each with pros and cons. We then move on to optical tracking and approach that uses light and as such requires a direct line of sight, but is less power hungry than other approaches.

[00:01:11] We discussed outfitting factory floors with this stuff to track movement by vehicles people are goods in a manufacturing warehouse and exciting futuristic use cases in remote surgery and landing space shuttles. Augmented is a podcast for leaders hosted by futurist Trond Arne Undheim presented by Tulip.co  the frontline operations platform and associated with mfg.works.

[00:01:36] The manufacturing upskilling community launched at the world economic forum, each episode dives deep into a contemporary topic of concern across the industry and airs at 9:00 AM us Eastern time every Wednesday, Augmented the industry 4.0 podcast.

[00:01:54] Mark. How are you today?

[00:01:56]Mark Goldfarb: [00:01:56] I'm great. Nice to see you again.

[00:01:58] Trond Arne Undheim, host: [00:01:58] I'm so excited to [00:02:00] to discuss technology with you and I wanted to recognize that, you grew up in New York, went to Queens college city, university of New York, computer science, 25 years in New York, you're telling me but then you move back to Israel and you weren't necessarily in the tech space but you're back. What's the story.

[00:02:16]Mark Goldfarb: [00:02:16] No. So I grew up in New York. I was born in New York and my education, everything has always been Israel should be our Homeland. I don't know. And after I was married with a kid who was six months old, my wife and I decided to move here and we moved to Jerusalem.

[00:02:30]I still had my business in New York, so I was traveling back and forth. I was probably one of the first telecommuters in Israel going back and forth and that business lasted for 25 years till 2009. So I ran it for the last 10 to 15 years from Israel. I moved to Israel in 96. The a, and then when that closed, after the financial crisis in 2008, most of our clients were financial companies.

[00:02:53] I swore I would never go back into technology and I enjoyed real estate for many years here [00:03:00] and at the end of 2016 my partner Daniel one of my two partners here said to me, we were volunteering together at a local elementary school and he said to me, mark, I'm starting a startup and I want you a CEO.

[00:03:12] So I said, I'll give him six months. And four years later, I'm still here. I'm loving every minute of it.

[00:03:18] Trond Arne Undheim, host: [00:03:18] So that's fantastic. Never make promises like that with a startup. I'll give you six months that kind of thing is crazy. So tell me a little about this this startup, because we're talking about industrial tracking here.

[00:03:30] Lots of interesting applications. First off,  where's the technology coming from and how did you guys develop it?

[00:03:38] Mark Goldfarb: [00:03:38] Okay. So the technology idea was for virtual reality initially.  and it was Daniel when he was working at his previous company, started playing with a virtual reality headset, a company called HTC, and they required these beacons to be installed on the wall. And Daniel did a quick calculation that if you would have someone install the beacons on the wall for you, it'd be [00:04:00] about $150. And that was very unreasonable.  to have to add this, if for someone who wanted to use virtual reality to start having all these extra costs, why do you need these begins?

[00:04:10] Why can't we use lights? And that's how the idea started our third partner, Dr. Colone Lieberman also in New York originally he is an optical physicist and he said, okay, I can with optics, make that happen and Daniel was an electronics engineer m y background is technology and business and Colombian optic physics.

[00:04:33]We made a perfect team to move this product along and what we're doing is we've developed a sensor with the algorithms behind it that track your movement based on light source. We work with either visible or infrared lights and we can track movement. So we started with the headset but today we can work with forklifts, robots, tractors, any type of moving vehicle, even drones.

[00:04:58] We see the light at a thousand [00:05:00] times a second. So we're very fast. We are not a camera. We're only seeing a one dimensional image, so there's no issues of privacy.  and you combine all that together. It's a very powerful product.

[00:05:11] Trond Arne Undheim, host: [00:05:11] Yeah, it's interesting because, so this is a type of optical kind of positional technology obviously that offers low cost it compared to all of these other types of installs and also low power and low latency. So there are a lot of different aspects here.

[00:05:30] Mark Goldfarb: [00:05:30] Correct. The awesome other inexpensive solutions out there but I think the big thing here is the low power consumption that we use and we're very fast Canberra based solution.

[00:05:39] We'll take about 30 milliseconds between frames. We take one millisecond. While that may not seem a lot to the naked eye, it is a big deal when it comes to tracking.

[00:05:50] Trond Arne Undheim, host: [00:05:50] Before we dive into the use cases here. Can you just give me a sense of industrial tracking overall, because I know there are a bunch of different technologies.

[00:05:58] Each of them have their pros and [00:06:00] cons. Can you just give us an overview of the space?

[00:06:02] Mark Goldfarb: [00:06:02] Sure. I'm not an expert in the whole space as a whole is actually is a pretty wide space. One of the most popular ones being used as camera based tracking where you put cameras around a warehouse or a factory and using a different vision algorithms to track the movement.

[00:06:18] You also have different ultrasound different ultra band waves. You have a something called  that's also being used or using there's a wifi analogy that's Bluetooth technology. You have magnetic technology there are many different technologies being used probably with every single technology, including ours is that has its limitations.

[00:06:41] And I think that every use case you have to find the best one. We were dealing with a theme park to track people within the theme park and they were using originally a magnetic based solution and they realized that people came into the parks with magnets. So the magnetic based solution didn't work.

[00:06:58]So we're one of many [00:07:00] solutions. We believe ours is one of the simplest to configure and set up into maintain but there's definitely others out there.

[00:07:06] Trond Arne Undheim, host: [00:07:06] So a lot of it is about reducing the data, right? Because you said you're not using a full camera image, there's just two advantages because there's the privacy, obviously clearly, you're collecting less information.

[00:07:21] So depending what, what the use case is, that's obviously a, an issue, but the computational sort of flexibility all of it. Is interesting there. Give me a sense of so you said theme parks. What are some of the other use cases you mentioned? It's pretty wide drones to theme parks, industrial. Capabilities, which I guess is the main thing I wanted to cover here and warehouses and stuff.

[00:07:43] Mark Goldfarb: [00:07:43] Sure. So I guess we have three areas that we're focusing on today. And another two areas in the future, the three areas today are military, which is where the drones come in and we've also done stuff with NASA.

[00:07:56] We were finalist in their competition but that's the military aerospace end. [00:08:00] We have the straight virtual reality or augmented reality which could be theme parks could be gaming. It could even be in the industrial space because people are using augmented reality today for maintenance to track the head movement or the camera movement.

[00:08:14]And then the third area is tracking vehicles in a warehouse factory, or big open space. I think that's what we're focusing on today. We're in a typical warehouse or factory, you could have many different vehicles moving around. It could be trained, it could be forklift, it could be automated forklifts.

[00:08:32] It could be manual forklifts. It could be robots, different company, robots. It could just be a wagon they trolley as the British people say pushing through. There's a lot of different things moving around. Every one of them has its own software or doesn't have software at all, depending on if it's manual or automated and they don't talk to each other.

[00:08:51] Our system gives you the ability the, to connect them all and to get one data flow of where every device is every one of these vehicles is [00:09:00] at the same time. And that could be from a safety perspective it could be from a logistics perspective whatever's needed.

[00:09:06]Trond Arne Undheim, host: [00:09:06] And where are you with the warehouse use case today?

[00:09:09] Do you have a POC? Do you have active customers? Do, are you already tracking some of these moving vehicles or items?

[00:09:19] Mark Goldfarb: [00:09:19] So we have  we actually very weak on the PLCs in the factory floor are in the Vance discussions with a group in South Africa and a group in the U S right now to set up a POC. We've done tests, obviously in our office has even some videos on our website showing the technology.

[00:09:36] One of our biggest issues is we like to work with infrared lights. So that is requiring the installation of infrared lights so we're working to reduce the cost and the aggravation of installing this infrastructure. That's one of the projects that we're focused on right now. , but otherwise we've been getting excellent feedback.

[00:09:56] And one of the reasons we don't have POC is we were ready for [00:10:00] POC, right at the beginning of Krone. And that cut short all traveling at that point. We're now starting to pick up again and we hope that by the end of the year, we'll have a number of tests sites all over the world.

[00:10:12] Trond Arne Undheim, host: [00:10:12] Yeah. So to that point, right? One of the reasons we're talking is that we are going to be together in this event this webinar panel, and one of the goals is to have Israel meet new England, essentially for a advanced manufacturing match and partnering. So my question then is on us soil.

[00:10:33] What are some of the ideal partners? You said there are three use cases as a military and then there's, theme parks. We'll get to that and they exciting, AR use cases are interesting. But when it comes to just the Manufacturing use case, what would be your ideal partner here in new England?

[00:10:48] Are you looking for larger companies with bigger factories? You're looking for smaller factories where you can, really test out your proof of concept and and lock in kind of an experience that that you can [00:11:00] demonstrate to others. What are you looking

[00:11:02] Mark Goldfarb: [00:11:02] so I told you for everything, but I think the ideal partner for me right now would be the larger companies, but a lot of experience over that other POC is dealing with large multinational companies. We have the patients to deal with them, cause it's a different way of dealing with larger companies that have multiple warehouses and factories, where they can easily give us a test space.

[00:11:24] And we know that the test is successful. It would be easily. We would, they have the places to roll it out to the other location. To us the larger multinational companies with a large amount of space in the U S would be the ideal first. That would be a good starting point. I think.

[00:11:42] Trond Arne Undheim, host: [00:11:42] So you, I believe you, you are in advanced discussion with an automaker in Detroit.

[00:11:47]What exactly are you tracking or planning to track for them? 

[00:11:52] Mark Goldfarb: [00:11:52] so we're talking to the automaker in Detroit is the, for their factory floor on a typical, and we've [00:12:00] actually had a number of automakers ask us this question. One of them has proceeded to the POC level, but when discussions with others, a automaker has many different vehicles moving on their factory floor.

[00:12:11]And there's almost no control over it. Every system talks its own language. So our system would be the unifying factor in everything to them, some control over what's going on. It will hopefully make the system safer, the overall flow safer make them more efficient and give a better overall better product in the end.

[00:12:33] Trond Arne Undheim, host: [00:12:33] Yeah, it's interesting. Factories are becoming smarter, right? Advanced manufacturing that's what it means but what it also means is there's a lot more going on and a lot more moving pieces and, famously, robots of course are regulated and that's industrial robots because they historically  are viewed as dangerous with good reason because, when you don't really know what a robot is doing, that's the dangerous thing so that you get the man.

[00:12:54]What is the prospect of having the factory become a safer place in the future?

[00:12:58]Mark Goldfarb: [00:12:58] I think it's a necessity. It's, [00:13:00] and I think from our analogy will be one of the enabling technologies as to any safety point of view, you need to know where every device is at any moment either live information or the ability to go back and look at the history to see where the problems were.

[00:13:13] So you could correct it going forward and our systems offers both we'll know where every device is. That's connected at any time.  and that information is recorded. So from a safety point of view, we can even build our sensor into a hard hat and track people wearing hard hats on a, on the factory floor.

[00:13:33] So to one them, when they're going into a dangerous area or to restricted areas there's a lot of aspects of safety. I think that makes our technology are incredible.

[00:13:42]Trond Arne Undheim, host: [00:13:42] One of the things that you mentioned to me earlier, which I thought was interesting was your you're exploring partnerships with lighting manufacturers, because you mentioned this idea of, oh, coded infrared light, which of course, you know, if you have to install it, but that was one of the original proof points of your technology that it's easier, but then you have to install [00:14:00] lights if you work within for red.

[00:14:01] So now you're back to essentially needing lights. This whole retrofitting or actually not retrofitting, working with you, with the new Greenfield factories, how important is that going to be going forward to and essentially already have the smart infrastructure from the get-go.

[00:14:19] Mark Goldfarb: [00:14:19] I think it will be urgent going forward. In other words, I think we'll survive either way, but if we really want to push out the fact that we want people to say, Hey, six staff inside, six staff is ready. There's no better way than a winner. Company B fits the entire lighting system for a lower cost lighting system, which will lower their electric bills, lower their maintenance costs.

[00:14:46] If at the same time, they're having the ability to do better tracking, which can be to better safety and better management of the warehouses i think it's a win-win for everybody. Clearly not every factory and warehouse is going to be retrofitting all the lighting [00:15:00] today, but over a 10, 15 year period, most factories houses will go through some sort of renovation and we want to be part of it and that's why we are talking to lighting manufacturers and the installers about partnerships. It's something that we didn't think of in the beginning and as technology evolves, what a startup starts on day one and what they do in day four are usually very different.

[00:15:24]It would be nice that we will perfectly with regular visible lights that you see in the factory. But the fact is we don't, we know our limitations but we know the power of our technology and by partnering with the lighting companies it becomes a win-win for everybody.

[00:15:38] Trond Arne Undheim, host: [00:15:38] No, it's funny. You said you, your background was in real estate. I don't know if it was commercial real estate, but there is a very interesting link between smart factories and real estate.

[00:15:47]Mark Goldfarb: [00:15:47] I would have to say too about investors also in real estate. I think they see that connection. There's definitely a connection there.

[00:15:53]Trond Arne Undheim, host: [00:15:53] I wanted to address your name the name of your company.  six a D of space. Give us a sense. It's pretty obvious to some people not [00:16:00] to others, but the name is actually, or technology

[00:16:02]Mark Goldfarb: [00:16:02] so what it means is six degrees of freedom . Six degrees of freedom is the position in space than any object is it's the six points.

[00:16:11] It's the XYZ, the role you're in.  and that gives you the actual position of, and you can define any item where it is in space, based on those six numbers. And that's where the name comes from the six degrees of freedom.

[00:16:24] Trond Arne Undheim, host: [00:16:24] Let's touch on a couple of the other use cases. You said you've been working with a large entertainment company in Florida.

[00:16:29] I'm not going to ask which, but, if they have the in parks there, there are a bunch of them down there, head tracking for AR headsets. So that's exciting. That's like a futuristic use case. Tell me how that works.

[00:16:43]Mark Goldfarb: [00:16:43] As I said we try not to understand exactly it does. We don't know exactly how our customers are gonna use the technology.

[00:16:51] What we look at is they're going to use augmented reality and they need a way that when their customers come to the theme park they don't take when they put [00:17:00] on their reality headset. They, they have to have a good experience. If when they turn their head, the screen takes a few milliseconds too long to update the view that they see when they turn that way.

[00:17:11]It's going to be a bad experience. And the last thing, any entertainment company wants is a bad experience for their customers. So they're looking for the best tracking technology to give the best experience to their customers. We had a very successful POC with this company. , we hope that post Corona, the technology gets rolled out in the theme parks.

[00:17:31]We're definitely looking forward to that day.

[00:17:33] Trond Arne Undheim, host: [00:17:33] It's interesting with augmented and mixed reality, right? It's had to.  they're obviously supporters, but there's also detractors in the sense that, it has had its starts and stops and, it's to their critical eye it never actually makes it into mainstream. Because the mainstream consumer is extremely demanding. These are people who are, there's a point and if the next iPhone or Samsung doesn't have, a 10 X better camera or something. So these are not, the fickle [00:18:00] consumers that chameleon consumers.

[00:18:01] That's one of my other podcasts, guests as pointed out, this is a tricky, it's tricky to operate with consumers.

[00:18:09]Mark Goldfarb: [00:18:09] It is and that's why I think you need to separate the market for the mental and virtual reality, the consumer market and the industrial market. When we started, we assume that we did not look at the difference between the two markets.

[00:18:23]We looked at their million potential millions of potential customers that are going to use augmented reality and virtual reality headsets. And one of the major companies who make the headsets would like our technology and buy us out. In reality in the consumer world, you have your enthusiasts out there, but in the consumer world, people are not using headsets.

[00:18:43] People do not like them. On the other hand, in the last, I would say four or five years, you've seen a surge on the industrial enterprise space for using AR and VR you're seeing now more and more companies using it for maintenance for technicians going out into the field. [00:19:00] It might not be a headset.

[00:19:01] It might just be a camera, but they use the augmented reality technology to help them along. So we pivoted our focus from the consumer market to the industrial space and we are very strong believers that that space will only well in the augmented and virtual reality market. And I think doing Corona this past year, we've seen that virtual reality has actually become more used.

[00:19:25]It was definitely one of the avenues to allow people to attend remote meetings and remote conferences. We definitely see that in the enterprise and the industrial space the markets that we're going to grow,

[00:19:37]Trond Arne Undheim, host: [00:19:37] You said two things there that made me think of, so  one is a Corona while it was a destruction, a disruption COVID has essentially opened up a lot of markets as well. It's you know, these POC suddenly became reality. Factory shop floor need to automate it's not an option or, some, we were going to automate over the next few years. No, you need it now. How is [00:20:00] that translating? Do you think into the space you're operating in?

[00:20:02]Mark Goldfarb: [00:20:02] It's funny. Corona did not hurt our business overall, obviously we had some months that we were not in the office and it was hard to develop, but as a business model, I don't think it hurt us. And I think going forward, it will help us and because I think people are realizing that automation, as you just said is definitely the way things are happening.

[00:20:22] Trond Arne Undheim, host: [00:20:22] Yeah. Okay, so automation is happening. And the technology that you're using optical technology and photonics interests me quite a bit. There seems to be an uptake in use cases in, in kind of a, it's obviously a deep research area, but it is connected to so many innovations. Can you comment more generally about how the use of light is going to. Is it a generic platform technology that we're going to see appearing in a multitude of industrial uses or is it a little bit more narrow than that?

[00:20:53]Mark Goldfarb: [00:20:53] This is clearly not my expertise is my partner's expertise, but I think you see, we are not LIDAR [00:21:00] but you definitely see LIDAR being used all over the place.

[00:21:03]And especially in automated vehicles. So optics is starting to, it's continuing to play a very important role all over the place. I think we're also seeing it as a form of communications that wireless communications using lights. We're seeing this in some of our aerospace and military type projects that being able to communicate by light signals is something that's definitely moving forward.

[00:21:29] So yes, I think light is a very important part. I think optics in general is pretty important.

[00:21:35] Trond Arne Undheim, host: [00:21:35] As we're looking towards the next decade. What are some of the use cases you hope it's 60 of space to be involved in when it comes to more excitable? Exciting areas we've talked about theme parks, those are exciting, but are there some of these military applications we haven't covered so much?

[00:21:50] So what are some more applications in space even that you could envision your technology being used for.

[00:21:55] Mark Goldfarb: [00:21:55] I actually see the most exciting as medical and the reason we didn't push on it is [00:22:00] anything you do in medical today takes years, except I guess COVID vaccinations, but anything else takes years to get the approval.

[00:22:06] So we did not push into the medical space, but with robotic surgery or any type of surgery that requires precision movements. I believe that our technology could definitely be an enabling technology as it moves forward. And it's an area that interests me because. It's something that helps people it's giving back to a, it's a way that we, as a company can also give back to society.

[00:22:31]I see medical as one of the most exciting there's been some use cases in space that we've spoken to some companies about It might expect my son who's born into space than I am, but it doesn't really excite me. So I think it's, to me, the medical is probably the most exciting aspect going forward.

[00:22:46] Trond Arne Undheim, host: [00:22:46] A lot of people who are excited about space these days, right? It's a guiding spaceships docking spaceships to the international space station would be interesting.

[00:22:55] Mark Goldfarb: [00:22:55] Yeah. So that's one of the things that we spoke, actually, people from NASA actually suggested to [00:23:00] us as we move forward is to use our technology for guiding the landing.

[00:23:05] What I'm going to call the last a few meters of landing a space ship. But it could also, by the way, that same technology could be used for guiding a drone. For landing a drone in someone's house today FedEx or ups puts these boxes there going forward. It could be a light beacon that you stick out that the drone Nat zeroes in, on the light beacon and lands and drops off the package.

[00:23:25]The same technology both has a military aerospace use and a consumer use. That is somewhat exciting.

[00:23:33] Trond Arne Undheim, host: [00:23:33] It's a, it's funny, but it just gave me a mental image of a, of this Amazon drone, delivering all these packages to a corner of my garden, where I have a solar light. So there could be some collateral damage there.

[00:23:46] If that, if the drone looks at the wrong lights

[00:23:48]Mark Goldfarb: [00:23:48] That's why we use coded like weaker. So we know which lights to look at.

[00:23:52] Trond Arne Undheim, host: [00:23:52] See, there you go again. It's smart infrastructure. I think, this future we're going into, it's not going to happen automatically. Please it's conscious choices [00:24:00] about the technologies and coding it and it would be also nice, right? If it all, if society just accepted all technologies, a blanket, but it seems like there's a bit of planning involved here. If you're going to be positioned, tracking things.  How long do you think this positional tracking technology needs to operate in order to truly see a smart infrastructure?

[00:24:24] Let's say a country like the U S where arguably has under invested in infrastructure, which could be an opportunity now that the aging infrastructure has to be replaced anyway, whether it's bridges or highways or actually much more basic things even some commercial and residential buildings. It's gotta be a smart build-out essentially of all these technologies.

[00:24:45]Mark Goldfarb: [00:24:45] Definitely. It's not going to happen overnight. Just my experience of dealing with the larger multinational companies, the process of just getting them from concept to project took a year. So if you actually [00:25:00] talking about from project to rollout, you use, you're talking about at least a five-year process and possibly longer.

[00:25:09]So we look at it, this we're looking at this for the longterm. And my goal is that we're a company where someone can say the same way you say Intel inside on a computer, a factory or a warehouse, we'll say six staff ready that they are ready for a tracking technology. There could be other technologies that could be ready for.

[00:25:26]Because as I said, there are different technologies that are right for differences. So a lighting fixture might install a wifi solution, a blue Bluetooth solution and our solution all in one fixture. And then the factory, the warehouse can choose whichever technology is best for their situation.

[00:25:46] Trond Arne Undheim, host: [00:25:46] Fabulous. Look, I thank you so much for coming on the show and explaining what you're up to, and I wish you best of luck with your company.

[00:25:54] Mark Goldfarb: [00:25:54] Thank you very much. I appreciate it. Thank you.

[00:25:58] Trond Arne Undheim, host: [00:25:58] Listened to episode [00:26:00] 25 of the Augmented podcast with hosts Trond Arne Undheim. The topic was industrial tracking, drones, warehouses, and theme parks.

[00:26:08] Our guest was mark Goldfarb, CEO, and co-founder of the Israeli tech startup60 of space in this conversation, we talked about industrial tracking. And the evolution of positional tracking technology, particularly optical tracking, and it's exciting use cases in warehouses, Thrones, theme park parks, AR VR with military medical and aerospace applications.

[00:26:36] My takeaway is that Photonix is an exciting field with a tremendous amount of innovation. Optical tracking is only one use case there are many others for this platform technology. Thanks for listening. If you liked the show, subscribe at Augmented podcast.co or in your preferred podcast player and rate us with five stars.

[00:26:57] If you liked this episode, you might also like episode [00:27:00] 14 smart manufacturing for all. Episode 13, get manufacturing superpowers, or episode 6 human robot interaction challenges. Augmented upskilling them workforce for industry 4.0 frontline operations.

 

Mark N. Goldfarb

CEO and co-founder, Sixdof

Mark N. Goldfarb, CEO and co-founder of Sixdof, was an early pioneer of the application of technology into businesses, schools and homes, and has managed companies in both the US and Israel, as one of the first telecommuters. He received his bachelors degree from Queens College, City University of NY in Computer Science.