Roey is the Head of Ecosystem at Tulip, where he leads a multidisciplinary team responsible for managing the company's ecosystem. This includes overseeing channel and alliance strategies, forming strategic partnerships, collaborating with technology partners, and managing the Tulip Library and Tulip Experience Centers worldwide. In addition to his role in the ecosystem team, Roey is a member of Tulip's executive leadership team and serves as the GM for EMEA, where he drives regional operations, including sales, growth, and overall operations. Prior to joining Tulip, Roey co-founded BeyondMinds and served as CEO/CTO. He holds a Ph.D. in Artificial Intelligence with a specialization in computer vision from the Technion-Israel Institute of Technology.