Lior is a Product Management and Marketing expert with 30 years of experience in hi-tech. He built the Marketing organization as VP Marketing and Business Development at Traffix Systems (sold to F5 in February 2012). He created the Product Management group at Amdocs, the first to assimilate Product Management methodologies, resulting in a change in the approach to Product Management. HIs specialty is Software Product Management. Lior has an MBA in marketing from Tel Aviv University and a B.Sc in Computer Science from Cal State.