Oct. 13, 2021

Designing Industrial Reality in 3D


In episode 51 of the podcast, the topic is: Designing Industrial Reality in 3D. Our guest is Marcelo Coelho (@marcelocoelho), Head of Design at Formlabs and Lecturer at MIT. In this conversation, we talk about the emerging practices of industrial design in additive manufacturing using 3D printing, machine learning and a high degree of customization. 

After listening to this episode, check out:

Augmented is a podcast for industrial leaders, process engineers and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), presented by Tulip, the frontline operations platform, and associated with MFG.works, the industrial upskilling community launched at the World Economic Forum. Augmented--the industry 4.0 podcast.

In this conversation, we talked about the emerging practices of industrial design in additive manufacturing. 

Trond's takeaway: Making products accessible is hard work. Industrial design is not an afterthought. The best companies are getting good at it. Why? Because they are bringing customers closer to them, to learn and explore. In fact, people are potentially getting closer to the making process than ever before. We have the opportunity to literally shape our future, our surroundings, and the things we touch, use, work with and enjoy in our leisure. That's a whole other level of customization. Forget personalization, this is way more than being able to adapt to your personality, it is attuning to your very purpose and context as a situated human being with everchanging resources, needs and interests.

Thanks for listening. If you liked the show, subscribe at Augmentedpodcast.co or in your preferred podcast player, and rate us with five stars. If you liked this episode, you might also like episode 36, Digital Lean, episode 29, The Automated Microfactory or episode 33, Sustainable Manufacturing at Scale. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners. 

The Augmented podcast is created in association with Tulip, connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co

Please share this show with colleagues who care about where industry and especially industrial tech is heading. To find us on social media is easy, we are Augmented Pod on LinkedIn and Twitter, and Augmented Podcast on Facebook and YouTube:

See you next time. Augmented--industrial conversations that matter. 

Marcelo Coelho

Head of Design at Formlabs and Professor at MIT

Marcelo Coelho is Head of Design at Formlabs and Faculty at the MIT Department of Architecture. Spanning a wide range of media, processes, and scales, his work explores the boundaries between matter and information, fundamentally expanding and enhancing the ways in which we design and create.

His work has been exhibited internationally, including places such as the Rio 2016 Paralympic Ceremonies, Times Square, The Corcoran Gallery of Art, Tel Aviv Museum of Art, and Ars Electronica, and can be found in museums, private collections, and millions of products sold all over the world. Recognition for this work include two Prix Ars Electronica awards, Design Miami/ Designer of the Future Award, Red Dot Design Award, and Fast Company’s Innovation by Design Award. He holds a doctorate degree from the MIT Media Lab.