Episode 54

Industrial Pricing Strategies


March 16th, 2022

38 mins 25 secs

Season 2

Your Host
Special Guest

About this Episode

Joining us this week on episode 54 of Augmented Season Two (@AugmentedPod), is Lydia M. Di Liello (@LydiaDiLiello), CEO and Founder of Capital Pricing Consultants, as well as the host of The WAM Podcast: Empowering Women in Manufacturing and Business. (@wam_podcast) The topic is: "Industrial Pricing Strategies."

Augmented reveals the stories behind the new era of industrial operations, where technology will restore the agility of frontline workers. Technology is changing rapidly. What’s next in the digital factory? Who is leading the change? What are the key skills to learn and how to stay up to date on manufacturing and industry 4.0? Augmented is a podcast for industrial leaders, process engineers, and shop floor operators, hosted by futurist Trond Arne Undheim (@trondau), and presented by Tulip Interfaces (@tulipinterfaces), the frontline operations platform.

Trond's takeaway: I can admit to often underestimating the strategic role of pricing in determining industrial developments, new entrance, exciting business models, and testing and or scaling the products.

I am not surprised that there are pricing consultants because the area is complex and you need both data and experience to play it right. The future of pricing is undoubtedly influenced by ever-evolving analytics about the purchasing habits of people in business. But is also shaped by the x-factors of the emerging future. At the end of the day, pricing is a high-priority leadership topic, but also, one that will be shaped by specialists.

Thanks for listening. If you like the show subscribe to augmentedpodcast. co or on your preferred podcast player. And rate us with 5 stars. If you liked this episode, you might also like episode 41 Scaling Software Movements, episode 50, The Last Mile of Productivity, or episode 49 Lean Manufacturing in the USA. Hopefully you'll find something awesome in these or other episodes. If so, let us know by messaging us your thoughts. We would love to share your thoughts with other listeners.

The Augmented podcast is created in association with Tulip, the connected frontline operations platform that connects the people, machines, devices, and the systems used in a production or logistics process in a physical location. Tulip is democratizing technology and empowering those closest to operations to solve problems. Tulip is also hiring. You can find Tulip at Tulip.co.

Please share this show with colleagues who care about where industrial tech is heading.

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See you next time. Augmented--industrial conversations that matter.